With over 16 years of brand building experience across NYC and LA, I am a creative leader who is passionate about transforming iconic companies and bringing new ones to life. As the Vice President, Global Creative DMI - L’Oréal at IT Cosmetics, I combine creative vision, storytelling, and design insights to create a strong brand DNA and identity.I lead and build diverse and agile teams to collaborate with stakeholders, provide creative strategy, and deliver fresh communication approaches. I have a consistent track record of increasing revenue through 360° creative marketing campaigns and building results-driven teams, across beauty, nutrition, and purpose-driven wellness. My work spans phygital integration - combining digital experiences and physical environments - to connect with consumers and drive engagement.
Listed skills include Fashion, Creative Direction, Marketing, Merchandising, and 43 others.