Barnabé Fromentin Email & Phone Number

Sydney, Nsw, Au

Berlin, Berlin, De

Lille, Fr

Side project - launch of a Gin brand in France with a focus on UpcyclingTurnover: 50k Euros in Y1

Sydney, Au

Reporting to the Chief Commercial Officer, I lead the launch of our MILKRUN marketplace from ideation to MVP in 4 months- Assess market trends, conduct in-depth research to identify white space opportunities and target customers - Develop comprehensive business plans including the potential marketsize, commercial consideration, operational feasibility- Lead project with cross-functional teams (digital and customer experience, operations, tech, finance, marketing) to ensure successful execution- Identify, negotiate and onboard suppliers, taking responsibility for assortment, categorisation and pricing strategy to drive growth and margin

Amsterdam, Amstelplein, Nl

Responsible for the Spread category- Define and implement a Category and Channel (Retail, Ecommerce and Foodservice) strategy based on market and retail insights, shopper insights and consumer trends. Expertise in using customer data sets/tools such e.g.Checkout, Quantium, IRI, Nielsen - Drive close collaboration with retailers through category expertise, shopper & market insight and a "joint business planning - JBP" way of workingResponsible for the revenue management - Successfully lead and implemented a national price increase in 2021 across the market which resulted a Gross Margin increase across the product portfolio - Drive the continuous improvement of revenue growth management (including trade spend & other advertising & promotion) optimization. Successful implementation of new tactics on major promo groups- Lead customers P&L and translate into effective decision makingKey contributor in the overall ANZ market development -Member of the ANZ Management Leadership Team, providing thought leadership on strategic direction and growth opportunities in the ANZ market -Lead the development of the NZ market, including onboarding and ongoing relationship with a distributor and collaboration with their finance, supply chain and sales departments-Lead the Integrated Business Planning Process & the Commercial phase of the Sales and Operations Planning (S&OP) process-Involved in the transition process to exit from Unilever

Amsterdam, Amstelplein, Nl

Revenue management: - Ensure coordinated promotional and pricing strategy and activity across all channels and customers, evaluating, course correcting and sharing insights with partners and Upfield team, and working with our commercial partners, ensure joint business plans are in place and executed with major national customers.- Responsible for the commercial development to deliver a profitable and sustainable growth across Australian and New ZealandResponsible for the Spread category:- Drive close collaboration with retailers through category expertise, shopper & market insight and a "joint business planning" way of working- Project Manage the commercialisation of Imported products, and track the NPD performance- Achieve pre-store & in store visibility to optimise ATL investment and convert shoppers shoppers to purchase our products ahead of competition

North Strathfield, Nsw, Au

Responsible for the Soup category :-NPD Forecast and execution to ensure successful delivery of innovation-Lead the Category Review process: working cross-functionally to build influential presentationsIn charge of category reviews for main customers (Coles - Woolworths - Metcash):-Category expertise: analysis of performance and recommendations on range-Customer proposition development: development of trade presentations and commercial arguments to ensure optimal range and high level of incremental acceptance of NPD

Issy-Les-Moulineaux, Fr

In charge of promoting worldwide sales for 90 products in 24 countries in Europe, Middle East and Asia- +65% in export turnover in two years (from €2.6m in 2014 to €4.3m in 2016)- Key Account Manager for retail and foodservice clients (Carrefour, Casino, Delhaize, Coop, Waitrose, Olé, City Super, Starbucks, Total, Accor, Sodexo, Compass, Eurostar, Gate Gourmet…)- Negotiated and successfully signed new contracts with major key accounts: Ahold, Easyjet, Migros- Launched the business in the UK from scratch in 2016Responsible for monitoring the performance of the export business- Established business plans and budgets and presented them to the Board of Directors and CFO- Increased profitability of the client portfolio through price negotiations and logistics optimization Manager of a team of 7 people based in Belgium, Switzerland, UK and France- Recruited 5 new joiners and consolidated a high performing team culture- Continuously trained and mentored Sales Representatives and Key Account Managers- Set clear targets for each team member and provided regular feedbacks on performance Member of the Strategic Committee -Involved in discussions with Danone Group on the company’s strategic orientations -Participated in key decisions such as the product road map and the launch of the American subsidiary

Issy-Les-Moulineaux, Fr

Acted in a dual role as National Business Manager and Key Account Manager- Almost tripled Benelux sales in two years (from €245k in 2012 to €700k in 2014)- Key Account Manager for retail and foodservice clients (Carrefour, Delhaize, Provera, Sodexo, Compass, Accor, Thalys…)- Developed 200 point of sales focusing on main cities: Brussels, Antwerp, Luxembourg- Expanded business relationships with stores through marketing mix (4Ps) initiatives- Trained and managed a sales representative

London, England, Gb

Responsible for the trade marketing of the brands Delacre and Mc Vities- Analyzed sales and markets trends, and monitored competition (Nielsen, TNS panels)- Monitored and recommended promotional activities (pricing planning and strategy)Merchandising for key retailers (ITM, Casino, Provera, Galec)- Analysed and updated merchandising plans using the software Apollo (smart intuitive planogram)- Participated to meetings with retailers and promoted the sales of new products in the category

Vevey, Ch

Development of the marketing mix (4Ps) for sparkling waters (Perrier, San Pellegrino, Quezac)- Analyzed sales and markets trends, and monitored competition (IRI, TNS panels)- Studied consumer behavior and market segmentation- Launched a commercial (“The Drop”) with the agency Ogilvy to promote the brand PerrierLaunch of Perrier Fine Bulles in May 2012- Established a road map for advertising, sales promotion and marketing tools- Designed a distribution strategy with retail and foodservice Key Account Managers

Fuschl, At

Participated to the launch of Red Bull in France - Organized promotional events in France: Red Bull Street Style (budget: €150k), Red Bull Linecatcher (Ski event with pro riders)- Developed student programs such as « wings team » and « Student Brand Manager », and improved communication tools- Worked on cross-disciplinary projects involving sales and marketing departments

Fuschl, At

Participated in the launch of Red Bull in FranceOrganized student events, such as the Red Bull Paper Wings(http://www.redbullpaperwings.com)

Treasurer at Students' Union of KEDGE Business School (Turnover: 380 000 Euros) Managed and supervised Students’ events

Master Degree, Marketing

Master, Management

Prepa Hec

Vocational Aptitude Certificate In Pastry Delivered By The French State (Cap Pâtissier)