General Manager
CurrentResponsibilities include implementing the strategic direction of the company, revenue forecasting, Board reporting, budget planning, contract negotiation, day to day staff management and mentoring, new business and sales strategy. I head project teams across all aspects of delivery. Clients include: Abrdn, M&G, Fidelity, MAN Group, Aviva Investors, Alliance Bernstein, First Sentier Investors, Stewart investors, Standard Life, Phoenix GroupExample Projects: Co- developed the global content marketing programme for Aberdeen Standard Investments and oversight across subsequent 20+ market expansion. Full redevelopment of the online global presence of First State Investments. Management of retained strategic and creative services for Google in all verticals across NACE/ SEEMEA & APAC.Launched ING Direct into UK market from digital perspective (incl. all online advertising, eDMs, consumer website, back end transactional environments and supportive microsites). ING Direct was the fastest growing bank in UK history and won an IPA Effectiveness Award and Marketing Week Effectiveness Award in 2006. Implemented the online portal (including content management platform, infrastructure and content distribution) for the UK’s largest commercial television network – ITV. Roll outs of 'The X Factor' (all 10x series) and 'Britain's Got Talent' websites for talkbackTHAMES (Fremantle Media).
