Barnaby Lassen Email & Phone Number

Brisbane, Australia

SkyMesh, an nbn™ accredited Retail Service Provider of Wireless and Satellite services was acquired by Bigblu Broadband Plc in July 2016.Sitting within the senior management team, I am responsible for the customer acquisition strategy across all channels.

Bicester Uk

Working for Bigblu Broadband Plc, an AIM-listed PLC specialising in last mile and rural broadband, I was responsible for the development and optimisation of online customer acquisition strategies in the UK and Europe under the Europasat brand. Within 4 months of joining I had tripled PPC lead conversion rates without increasing budgets.Key responsibilities included; web development (managing agencies and internal front-end team), analytics/reporting, paid search, organic, email, landing page optimisation, affiliate, broader digital strategy, social, copywriting and customer experience.

Oxford

With a continued focus on digital, my core responsibilities included the management of large-scale website builds, advising, planning, implementing and tracking tailored digital strategies for a variety of key clients in line with their business and campaign objectives. Other aspects include: - Management of project and client budgets - Project evaluation - Overseeing the quality of service delivery - Business development and pitch preparation where required - Owning and managing designated account profitability

Oxford, United Kingdom

Moving into an agency role for the first time, I worked across a variety of B2B and B2C accounts including Porsche, Gear4, Nikon, VW and Pilot Pens. Day to day responsibilities included the scoping and management of website builds (predominately Wordpress), PPC, SEO, email, and social media management.

Oxford, United Kingdom

In addition to the PPC, SEO and email campaigns already underway, other projects included an offline marketing collateral overhaul, usability review of the psychometric assessment platform, website redevelopment, landing page development and social media management. Digital strategies implemented in the UK were then replicated within the group and I began to consult with the German, Swedish and French offices.

Oxford, United Kingdom

Hogrefe is an European psychometric test publisher of both clinical and occupational assessments, with a portfolio of over 700 online and paper based assessments. Within this role I was responsible for maintaining and growing existing accounts, selling in the full range of occupational products and training courses throughout the UK, and establishing an international partner network of re-sellers and distributors. With a keen interest in Marketing as well as sales, I began to implement lead generation and inbound marketing techniques (PPC, SEO and Email) to help achieve my 500K plus annual target. Due to the success of these digital campaigns, quickly I began to take on wider marketing responsibilities as well as sales.

Ba Hon, Marketing

Education record