Barnali is a proven people leader with a strong network across Retail & Payment industries. Her core strength lies in building personalised connections between brands and consumers using data analytics, digital automation and innovative marketing communication. Her people management skills and ability to work collaboratively with diverse teams have helped her excel professionally.Areas of expertise:1. Customer Strategy and Loyalty Marketing : Headed loyalty programs with large base of customers at Tata Neu, Shoppers Stop and PAYBACK. She was responsible for managing the P&L of loyalty BU, and driving acquisition, spends and retention strategy for the program.She has worked in leadership roles managing P&L and revenue targets, also driven acquisition, spends & retention programs for some of the leading brands across the country.Led digital automation projects like campaign automation, digital sourcing, mobile app engagement, multi-wallet functionality to deliver enhanced customer experience. 2. Strategic Alliances / Partner Management : Spearheaded business discussions, commercial negotiations and overall stakeholder management with some of the biggest players in Retail and Banking Industry like Future Group, HDFC Bank, ICICI Bank, Citibank Axis Bank. Drove 50 Crs+ direct revenue through these alliances and partnerships. 3. Product, Portfolio and Partnership : Headed one of the most successful co-brand programs - First Citizen Citibank Co-brand Card program during her role at Shoppers Stop. Front-ended the partnership, launched new product enhancements and revamped the program to drive 20% growth for the program.Led Future Group’s loyalty program during her role at PAYBACK, managed the loyalty portfolio and driven 550 Crs of incremental revenue for Future Group in 2016.Managed internal and external brand partnerships at Tata Neu, set-up the distribution channel and partner network for Tata Neu Gift Cards.