Barnali Roy Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai

Mumbai, Maharashtra, India

1. Headed the First Citizen Loyalty Team responsible for the overall performance of 5Mn+ First Citizens. Usedanalytics, digital automation and innovative marketing communication to drive 15% growth in business.2. Spearheaded digital transformation projects like campaign automation and mobile app integration for enhanced customer experience.3. Led the First Citizen Citibank Cobrand program and was responsible for product enhancements, P&L, business growth of the cobrand portfolio… Show more 1. Headed the First Citizen Loyalty Team responsible for the overall performance of 5Mn+ First Citizens. Usedanalytics, digital automation and innovative marketing communication to drive 15% growth in business.2. Spearheaded digital transformation projects like campaign automation and mobile app integration for enhanced customer experience.3. Led the First Citizen Citibank Cobrand program and was responsible for product enhancements, P&L, business growth of the cobrand portfolio. Launched digital lead generation and digital sourcing, expanded the program to newer markets and drove a growth of 12% y-o-y.• Headed the team responsible for driving 5Crs of direct marketing revenues from strategic alliances with leading Issuing Banks like ICICI, Axis, HSBC, SCB and HDFC Bank and non-banking partners like PayTm, BMS, Ola, Goibibo. Show less

Mumbai Area, India

1. Headed the business strategy & customer loyalty initiatives for Future Group formats Big Bazaar, fbb, Brand Factory, Foodhall for their PAYBACK Loyalty Program, which did a volume of 4500 Cr business.2. Launched tech innovations like digital sourcing, mobile based redemption and closed loop digital wallets which helped in driving overall business numbers for Future Group3. Defined and implemented their customer acquisition and retention strategy using customer analytics and campaign… Show more 1. Headed the business strategy & customer loyalty initiatives for Future Group formats Big Bazaar, fbb, Brand Factory, Foodhall for their PAYBACK Loyalty Program, which did a volume of 4500 Cr business.2. Launched tech innovations like digital sourcing, mobile based redemption and closed loop digital wallets which helped in driving overall business numbers for Future Group3. Defined and implemented their customer acquisition and retention strategy using customer analytics and campaign automation tools.4. Worked closely with the category heads of respective formats to define strategy and implement campaigns to enhance their focus category penetration. Show less

Mumbai Area, India

1. Understanding clients requirements and presenting business solutions to them. 2. Consulting them on various aspects of prepaid business domain and help them reach market faster.3. Coordinating with the internal engineering and implementation teams to ensure proper understanding of the client's business requirements and delivery timeline.

Las Vegas, Nevada Area

1. Provide consulting to the client on the program construct, go-to-market strategy and delivery of some key prepaid business related projects.2. Evaluated external solution partners for the execution of critical projects.3. Defined project scope, goals and deliverables and presented it to the client for their sign off.

Mumbai Area, India

1. Designed and presented new solutions in the prepaid domain for mobile wallet solution, campus card program, EMI card for pre-approved personal loans and toll & transit solutions.2. Designed business plans, identified potential business partners and did feasibility & profitability study for new business concepts.

Mumbai Area, India

Debit Cards - 1. Responsible for managing Never Used and Dormant Debit Cards Portfolio, accounting almost 89% of the total Debit Cards Base. 2. Use of Data Analytics to plan, design and execute innovative campaigns to reduce the dormancy rate and activate the never active debit cards base3. Responsible for formulating the Business strategy and Marketing Plan to achieve the revenue targets of Debit Cards Dormant/Never Active portfolioPrepaid Cards - 1. Part of the team… Show more Debit Cards - 1. Responsible for managing Never Used and Dormant Debit Cards Portfolio, accounting almost 89% of the total Debit Cards Base. 2. Use of Data Analytics to plan, design and execute innovative campaigns to reduce the dormancy rate and activate the never active debit cards base3. Responsible for formulating the Business strategy and Marketing Plan to achieve the revenue targets of Debit Cards Dormant/Never Active portfolioPrepaid Cards - 1. Part of the team which worked on the launch of Gift card, Meal card under Prepaid payment solutions and also was a part of the project team responsible for the launch of ICICI British Airways co-branded credit card2. Defining & improving processes for the proper functioning of the existing products. 3. Working with internal stakeholders like Operations, Technology & Sales for the smooth functioning of the product and improving the product proposition to suit changing market environment. Show less

Bengaluru Area, India

1. Responsible for the sales of Prepaid & Business Cards for Karnataka region. Also, handled the sales of Corporate Cards for a brief period of 4 months. 2. Sales Channel Management - Training, monitoring and mentoring of the sales channels to acquire new corporate clients and drive business revenue targets3. Business Development and Client Servicing 4. Innovations to make process improvements and reduce TATs5. Projects on sales quality & customer service and new product design… Show more 1. Responsible for the sales of Prepaid & Business Cards for Karnataka region. Also, handled the sales of Corporate Cards for a brief period of 4 months. 2. Sales Channel Management - Training, monitoring and mentoring of the sales channels to acquire new corporate clients and drive business revenue targets3. Business Development and Client Servicing 4. Innovations to make process improvements and reduce TATs5. Projects on sales quality & customer service and new product design in Prepaid Cards Show less

Post Graduate Certification, Digital Marketing And Communication

Mba, Marketing

B.Sc, Chemistry

Activities and Societies: Represented Orissa state at the All India Junior National Basketball Championship.

10Th Board, Cbse, English, Hindi, Mathematics, Science, Social Studies, A

Activities and Societies: Represented KV Basketball Team at the National Level in School Games Federation of India.