Developed business requirements, quality assurance process, and led the web-development team to a successful implementation of a new eCommerce website for a leading achievement product brand on a very tight timeline and budget. Created new Business Development (BD) meeting structure to increase practice engagement in BD activities, leading to a 25% increase in practice attendance at monthly meetings and the establishment of BD accountability groups within the practice. Orchestrated campus recruiting buddies program, which trained and paired 30 Credera consultants with over 150 potential campus candidates for 6 office visit breakfasts, along with travel logistics for all out of town candidates.

Designed and executed social media marketing campaign for all @CFBPlayoff media channels for the 2016 College Football Playoff National Championship, collaborated with ESPN and AT&T, along with several other sponsors to create mutually beneficial content strategies producing 4,157,947,810 total social media impressions during the championship weekend. Innovated a Social City Command Center to stimulate social fan engagement surrounding the national championship game.Bridged gap between the communications and marketing departments to take a stronger business-oriented approach to media, including creating actionable marketing goals for growth and brand identity guidelines, resulting in an 18% increase in likes on Facebook, 33% follower increase on Twitter, and 48% follower increase on Instagram in 5 months.Managed entire production process of the 295-page souvenir national championship game program, including content collection, sponsorship obligations, layout, design and editing, along with printing production and distribution.

Developed and implemented a new marketing strategy, along with revitalizing the curriculum for Kanakuk’s K-Golf program, yielding four summers of steady increases in camp attendance, and an increased retention of campers over multiple summers. Proposed and fulfilled a new leadership position aimed to enhance camper experience, which contributed to five-year highs for satisfaction ratings as well nearly a 20% increase in camper re-enrolls throughout the summer. Increased parents’ involvement in the camp experience by creating a window to camp through daily blogs, social media posts and increased positive parent phone calls, which lead to a 36% and 23% increase in Instagram and Twitter followers, respectively. Created a marketing campaign to promote Kanakuk Kamps on Baylor’s campus. Organized staff reunions for 110 staff members and an annual movie tour for hundreds of prospective staff members, which earned Baylor the title of top recruiting campus in the nation. Designed and sold over 1,000 shirts for Baylor’s summer staff members generating over $8,000 in profits.Managed over 200 college and high school students, while innovating new devotional programming.

Unit Coordinators are over three to five cabins of campers and counselors, this is roughly 40 to 50 people. As a Unit Coordinator, we work closely with the leadership team serving behind the scenes to make sure camp runs smoothly. Our main responsibilities include: equipping the counselors to do their best job possible in mentoring the high school campers, nightly preparation for parties and activities, weekly preparation for out of camp trips and managing the lost and found.

Recreating the game day atmosphere for Alumni who cannot attend by taking and posting photos for Baylor Football to Instagram and Twitter during live games, along with designing a post-game blogTaking initiative to expand social media duties to include away football gamesDrafting press releases for all Baylor Men’s Golf tournaments, including interviews with coachesSetting up and facilitating Women’s NCAA National Championship Basketball Tournament