Principle strategist with entrepreneurial drive and vision demonstrated through the establishment and day-to-day operations management of a successful ADT franchise within the Security Electronics Industry. Establish and build a strategic alliance with key stakeholders, customers, and vendors, suppliers, and manufacturers to effectively manage operational growth, sales, and profitability. Direct all aspects of business operations, including business operations, marketing, sales, procurement, administration, and customer relationship management, in addition to staff recruiting, training, and development.Develop and execute strategies to build a $1M+ dealership from the ground up with two years of launch and then $2M annually. Ranked in the top 30 out of 390 ADT dealerships nationwide.Strategic Territory Manager successful in developing and launching footprints across seven (7) states, including Colorado, Wyoming, California, Ohio, Kentucky, Wisconsin, and Indiana.Devise and develop territory sales and marketing strategies opportunities through consumer research — implemented strategies to manage and scale business operations effectively.Provide leadership, guidance, and direction to a staff of 30+ employees across diverse functions. Lead and direct the full staff leadership lifecycle, including hiring, training, evaluation, and termination.Maintain strong sales growth by identifying the most efficient sales methods through data analysis, promptly addressing customer concerns and providing solutions, utilizing KPIs to assess sales performance, and closely monitoring the competition within the assigned territory/region.Exhibit strong organizational leadership by developing sales and training program initiatives to conduct training in sales techniques and company product/service.

Established and managed strategies and roadmaps to spearhead and lead the acquisition and growth of the North American business unit. Leveraged excellent communication skills and problem-solving aptitude to generate, develop, manage, and scale the dealer program, taking it from under 100 dealers to 700+ by identifying and taking advantage of opening markets in untapped high-tech volume markets in Canada and North America. Heavily involved in trade shows, customer demonstrations, promotional events, and other business development activities.Championed successful growth strategies to provide tactical leadership and vision over a $400M+North American Authorized Dealer business with 700+ independent dealers and 600 employees. Successfully increased YoY top-line revenue by 27% from 2002-2005 and increased net profitability by 17% annually from 2002-2008.Accelerated annual sales and attained double-digit profit growth with an average of 17% revenue growth YOY by creating the business model for expanding into smaller and previously hard-to-reach territories. Created, sustained, and managed vertical sales channels with Fortune 500 companies, including USAA, Time Warner Cable, and Home Depot. Supported channel growth through training, product demonstrations, and closing business.Subject matter expert and strategic Advisor in charge of providing consultation to International Dealer businesses.Optimized productivity for all staff, including 12 directors and 27 managers through direct and strategies leadership. Managed end-to-end staff leadership, including sourcing, acquiring, training, evaluating, and supervising a field staff of up to 75. Successful in recruiting 300+ highly qualified new Authorized dealers.Managed the customer experience by cultivating strong customer relationships; increased customer satisfaction index by 31% by designing and implementing customer-focused communication and rewards milestones.

Held overall P&L and growth accountability for 10 States in the Southeast and was largest producing region of ADT with 150+ authorized dealers. Grew the Southeast region from the worst producing region to the top region in less than 4 years.Established Georgia as ADT’s top market by establishing the brand and a presence through the addition of a network of 39 authorized dealers within the territory.

Developed and managed multimillion-dollar national marketing programs with diverse companies that include a $100M affinity program and with Fortune 100 insurance organizations including USAA.

Served as Marketing and Operations director for affinity programs including Time Warner Cable and USAA. Developed and implemented national marketing programs.