I work with a talented team of engineers, designers, and producers to invent interactive experiences, installations, and campaigns that help innovative brands connect with their audiences in meaningful and unexpected ways. I lead creative for global brands like Nike, Netflix, and Google, maintaining a holistic creative vision and guiding a team in bringing an experiential narrative to life through tangible design, content, copy, and the user experience.

• Developed marketing strategies for promotion of all CNF publications, including the quarterly magazine Creative Nonfiction and 2-3 nonfiction books annually from In Fact Books (e.g. coordinated excerpts, reviews, and readings).• Wrote press releases, fact sheets, and monthly newsletter delivered to over 15,000 subscribers.• Wrote and edited website content for Creative Nonfiction Foundation.• Analyzed new advertising opportunities and secured record-setting advertising placements for quarterly magazine and monthly newsletter.

• Developed and implemented aggressive annual public relations plan for “America’s Fastest Growing Retailer” (Inc. Magazine 2010). • Successfully strategized and executed publicity campaigns around all major company news.• Developed and executed partnerships with celebrities, television shows, and musicians, including Taylor Swift, Zooey Deschanel, Mindy Kaling, Glee, True Blood, and more.• Built key brand partnerships, including integrated marketing campaigns with Conde Nast, Birchbox, and Benefit Cosmetics.• Managed team that included the Fashion Press Specialist, Influencer Relations Manager, and University/Street Team Coordinator.• Worked with key global and local (San Francisco, New York, and Pittsburgh) media on development of covetable business features, including securing press in New York Times, Fortune/CNN Money, USA Today, Mashable, San Francisco Chronicle, Pittsburgh Post Gazette, and more.• Oversaw product placement, securing an average of over 400 million annual impressions in media such as Teen Vogue, Refinery 29, InStyle, Lucky, and Real Simple.• Built pitch calendar for company news and wrote a variety of branding and PR copy, including company news releases, feature articles, press kits and one pages, pitches, executive speeches, fact sheets, and talking points.• Developed crisis communication plans and led company-wide training sessions.• Aligned and executed corporate giving and cause marketing plan, managing all donation requests and identifying key partners including 826 Valencia, National Coalition Against Domestic Violence, and About-Face.• Planned and executed press and consumer events in Pittsburgh, New York City, and San Francisco.• Identified and coordinated speaking opportunities for executives and peers, including keynotes or panels at SXSW, AWP, and Web 2.0.

• Created copy for website, newsletter, ads, and social media.• Facilitated weekly creative meetings and coordinated blog content schedule.• Developed strategy for partnerships and guest bloggers.

Writing locally-themed creative nonfiction-style pieces, organizing promotional events for the magazine, assisting in organization and content of literature section, contacting local artists to read or perform at magazine events

Preparing and administering twenty four English lessons per week to the second grade classes in conversation, grammar, and vocabulary, keeping detailed lesson plans and records of teaching materials , privately tutoring several students after school

Tutoring students ages six to eighteen and aiding them in homework completion, counseling students with behavior, school, and family problems, contacting and arranging progress meetings with parents, writing bi-weekly student progress reports, organizing and supervising extracurricular games and activities

Researching and writing event listings for Arts & Leisure Section, writing pieces for "scoop" section, which highlights new or little-known local events, assisting at photo shoots, fact-checking articles, writing article captions, contacting freelance writers for follow-ups on submitted work

Assisting elementary students in generation, editing, and revision of work, collaborating with graduate students and public school teachers to create lesson plans, composing chapbook of students’ work at end of camp