Peter Barnes Email & Phone Number

Vancouver, Washington, Us

As a content director at a technology-focused B2B marketing agency, I own production for one of the organization’s largest accounts while contributing strategy to a diverse range of additional client relationships. Work that I oversee and create delivers more than $1.2 million in annual revenue. This includes assets throughout the sales funnel for one of the country’s largest ISPs and enterprise network service providers. I nurture the client relationship with almost daily collaboration on creative direction, brand compliance, project goals and alignment with product marketing. This includes close coordination with account managers as we pursue new business development for this account and new prospects. Notable engagements with other clients include a buyer journey framework, ad campaign and content for a startup in real estate digital twin technology while working closely with a specialist in digital ad execution. I contributed keyword research, analytics and SEO strategy for the 5G team of a global semiconductor company. Other projects spanning a diverse range of clients include:~ A demand generation strategy for a leading ecommerce solutions company, including recommendations for full-funnel content with supporting campaigns. ~ Content strategy and production for a comprehensive provider of endpoint detection and cybersecurity solutions.~ Strategy, content oversight and client engagement for a leading provider of password security solutions.~ Business development messaging, ad creation and radio ad trafficking for an international airport.

Vancouver, Washington, Us

My work in content creation, project management, editing and QA for a nationwide ISP and network services provider resulted in a promotion managing writers on the account. Leadership responsibilities included hiring, performance management and skills development. Within two years, the client became the agency’s largest by revenue. In that time, I also developed personas and contributed go-to-market messaging for the launch of the client’s white-labeled Cisco Meraki offering, which became a fast-growing success within its enterprise business unit. In this position, I continued to contribute content and strategy for other technology clients. I also wrote a gated report – A Quick Start Guide to ABM – that became PMG’s most successful piece of lead generation content, resulting in form fills from multiple companies that went on to become clients.

Vancouver, Washington, Us

PMG hired me for my skills translating highly technical subjects into engaging marketing content. This included work for a leading enterprise ISP, the world’s largest semiconductor manufacturer, a SaaS provider of dynamic airline pricing solutions, a real estate finance startup and others. I furthered my experience creating white papers, articles, infographics, bottom-of-funnel briefs and ad copy. Additionally, I delivered brand pillars and sample creative for the rebranding of a leading provider of digital healthcare education. One of the most rewarding project I helped lead was an end-to-end ABM campaign for a publicly traded mobile carrier solutions provider. The project began with an on-site workshop with sales executives to build sales-marketing coordination and gather strategic insight. After additional one-on-one interviews with product, marketing and sales leadership, I conducted a content and persona audit and ICP refinement. I created a buyer journey framework and content blueprint. Finally, I built an account prioritization and tiering algorithm in Excel and developed an extensive sales playbook for the campaign. The initiative resulted in the client contacting PMG later to pursue additional work.

Past clients include a variety of businesses, as well as national magazines, newspapers and trade journals. For corporate clients, I’ve contributed promotional copy, press releases, blog posts, white papers, social media, SEO consulting and website design. Content marketing campaigns I’ve written for include: AthenaInsight for Athenahealth software, Drivethedistrict.com for General Motors and multiple client projects for Portland-based marketing agency Brand Definition. My writing also has appeared in Fortune.com, Houston magazine, Executive Travel, Cruising World, Natural Dog and Oregon Business magazine.

I worked directly with the owner of this boutique recruiting firm to provide digital marketing strategy, craft email campaigns, maintain his website and create client presentations.

During two long-term contracts, I worked daily with the communications team to create story ideas and produce a range of content promoting Best Workplaces lists, including the 100 Best Companies to Work For in Fortune magazine. Regular assignments included articles published on Fortune.com, blog posts, press releases, social media and graphics-heavy reports. This work frequently required interviews with executives, outside research and interpretation of complex survey data.

I wrote and edited in-depth workplace reviews based on employee survey feedback for a project called Greatrated.com. I also developed an in-house style guide for brand consistency.

Waynesboro, Virginia, Us

I sourced and wrote daily news updates for this niche website targeting professionals in nuclear energy.

I served as the copy editor for National Security Today and National Guard Today. I also delivered the federal spending research behind the publisher’s annual ranking of homeland security contractors and edited a daily newsletter.

My reviews of visual artists and gallery shows appeared monthly in this Charlottesville, Va., newspaper.

Spokane, Wa, Us

I covered local government and general assignment stories from the Spokesman's Valley bureau. My work included elections coverage, investigations, profiles, features and breaking news. Clips are available at www.reporterbarnes.com

New York, Ny, Us

Legislative-relief reporter for the Associated Press Albuquerque bureau. My work included breaking news coverage, editing, reporting and occasional work from the state capital.

Spokane, Wa, Us

Reporting intern with the Missouri School of Journalism Washington Program. From D.C., I covered the Missouri and Washington state congressional delegations and federal issues relevant to the Spokesman-Review and the Columbia Missourian.

I wrote a range of feature stories, profiles and breaking news as an intern for the Idaho Falls Post Register.

Columbia, Missouri, Us

I covered local government for the newspaper, which is run by the Missouri School of Journalism. The following year, I also worked as a copy editor.

Bachelor'S Degree, Journalism

Education record