A highly experienced and passionate marketing leader with extensive experience in the coatings and print industry and 15 years in inkjet digital printing.Leveraging a blend of technical and commercial skills with ability to take a broad view, to put the right skills in the marketing team to achieve business success. Together developing thorough market and customer understanding to build segment and product strategy, collaborating with technical teams and supporting sales teams to deliver what our customers need.Ensuring our activities put customers at the centre of everything we do, to provide the right products, technologies, services and engagement processes for them to be successful in their inkjet developments.Enabling people to fully embrace and build knowledge and understanding in the practices and technologies that are critical for business today, so they can use them to maximum potential to drive business progression.Belief that there is so much potential in inkjet and digital print, with opportunities to improve sustainability, to differentiate, and to create new ways of doing things. Digital print is game-changing.