Hired to utilize my expertise in entertainment, marketing, and team management. During tenure was asked to step into the vacant role of Director of Exhibitor Relations. During this transition also was engaged to assume overall management of the event team. Responsible to manage 6-person team while also working to drive results within the Exhibitor Relations position. • Create targeted multi-channel marketing programs to maximize revenue• Brainstorm new and innovative marketing and public relations tactics to ensure success of events• Responsible to increase client satisfaction while cultivating and maintaining strong client relationships• Responsible to plan and manage $3.5MM annual media spend, $500K annual production budget • Direct all aspects of campaigns with other departments including PR, digital, operations and programming• Identify marketing partners, strategize and monitor support plans• Lead and drive circuit relationships, promotional activities, and collateral development• Initiate, collect and aggregate consumer research• Design and implement new processes and procedures

Identified an organizational opportunity for additional revenue stream in the targeted marketing space. As VP of this newly created division, Allied saw an increase of $600,000+ in the first calendar year. • Conceptualized, launched and created the infrastructure for a new specialty marketing division; prospected and secured new business; increased annual revenue• Designed, executed, and managed all aspects of outreach, publicity and promotional campaigns; and led teams of 10-100 people spread across more than 21 national marketing offices

Through career progression promoted to VP. This new role encompassed 50% of the country in the Western Region with 16 field offices and more than 80 team members in my purview. • Served as senior management SPOC for major clients. Client base included Lions Gate, Warner Bros Pictures, 20th Century Fox• Responsible for escalation and problem resolution• Accountable for Business Development and served as go-to for idea generation