Barney has decades of experience in the media & entertainment technology space and has watched it evolve from analogue proprietary hardware to current cloud and mainstream internet protocols.The use of imagery and video that used to be the sole preserve of film & TV is now ubiquitous across all industries. There is barely a single industry that doesn’t have online media, with all of its associated platforms and applications. As this story has unfolded, the areas Barney could bring value to grew horizontally with it.Throughout this evolution the gaps between engineering, business & creative teams all trying to understand this relentless pace of change became wider and wider. Barney has a flair for bridging those gaps and reducing friction between teams and organisations, leading to many enjoyable years of consulting.This has meant focusing on relationships above all else. A timeless approach that has even has led to a very rewarding side line in mentoring young folks, helping them navigate the complexities of their new found careers.
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Co-FounderWaldo. Oct 2023 - PresentLondon, England, United KingdomProduct Strategy & DesignStrategy Consulting | Service design | UX | UI -
Bbc Web3 Advisory BoardBbc Nov 2022 - Present -
M&E Technology ConsultantRoger Roger & Waldo Ltd Mar 2014 - PresentLondon, United KingdomClients include Channel 4 Television, Codex Digital, BT Media & Broadcast, LiveU, NBCUniversal, Arqiva, , AMC Networks International, Cerberus Tech, BASE Media & Snell Advanced Media
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Strategic Partnership ConsultantEluvio Feb 2019 - Jul 2024London, Greater London, United Kingdom -
Non Executive DirectorThe Knowledge Lab Nov 2016 - Jan 2019London, United Kingdom -
Programme Commitee Hpa UkHollywood Professional Association Dec 2016 - Jul 2018Uk & Usa -
Media Asset Management Engineering ManagerSky Jul 2010 - Feb 2014OsterleyBuilt customer focused support teams across 2 departments totalling 15 people, covering all aspects of file based support in Sky Sports Production.Established improved support ethos centred on quality of serviceVoluntary work whilst at Sky:Technical consultant on highly publicised Sky Academy Skills Studios, which enabled 12,000 8-18yr olds to experience hands-on TV Production in the first year alone -
Freelance Broadcast EngineerRoger Roger Tv Ltd Oct 2008 - Jul 2010Worked as a Senior Engineer at Channel 4 Television, British Sky Broadcasting, Discovery Channel, Channel 5 & ViaSat
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Playout Engineering SupervisorTechnicolor May 2005 - Nov 2008Clients included: Disney, Jetix, Discovery Channel & NBC Universal -
Broadcast EngineerCorinthian Television Jan 2002 - May 2005Chiswick ParkKey member of a small engineering team, responsible for successfully implementing one of the first file based broadcast environments in the UKSingle point of contact for any technical issues for clients, operations and management
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Support EngineerPearson Television 1997 - 2002Responsible for maintaining the operational & technical integrity of Playout, Post Production, Studios & GraphicsClients included Disney & Flextech
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Ob EngineerGlobal Broadcast Television (Now Vision Mobiles) Dec 1995 - May 1997Uk, Europe & Saudi ArabiaGuarantee Engineer on the caption tender for Channel Four Racing. Truck also served as the production officeWorked closely with high profile production team, requiring strong client communication & customer service skills
Barney Macdonald Education Details
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Portsmouth UniversityElectrical & Electronic Engineering, With Broadcast Specialism
Frequently Asked Questions about Barney Macdonald
What company does Barney Macdonald work for?
Barney Macdonald works for Waldo.
What is Barney Macdonald's role at the current company?
Barney Macdonald's current role is Redefining the Future of Technology.
What schools did Barney Macdonald attend?
Barney Macdonald attended Portsmouth University.
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