I am motivated by working with cutting edge brands wanting to make a difference, and projects that provides meaning, such as Spirited Animals partnering with ecoSPIRITS, bringing their cutting edge technology to Norway with a goal to reduce single use glass and carbon emission in our industry, which is my latest and current project . I believe in craftmanship, I believe in oddballs and I believe in sustainability.With my background from import and distribution where I have been responsible for territorial sales and brands, also adding my background as a beverage director, I have achieved a strong commercial knowledge, together with a broad knowledge about the liquids. However, being a true enthusiast I consider my self far from learned, and thrive to learn more, every day.From my successes I am humble, from my fails I learn.