Jeff Baron Email & Phone Number

High Point, NC, US

Serbia And Moldova

Consulting to USAID economic development projects aimed at advancing furniture industries.

High Point, North Carolina

• Providing consulting services to clients throughout the world but primarily in China, Vietnam, Singapore, Thailand, H.K., Taiwan, India, Germany, Italy, Russia, Romania, Serbia, BiH, Moldova, U.K., U.S., Argentina.

Shenzhen, Guangdong, China

• Built the DeCoro brand into one of the top positions in the market while directing the global marketing activity
• Built the American business from $14 to $150 million annually in only two years
• Recruited, trained and supervised the American sales-force while also recruiting representatives in Europe and Australia
• Supervised the product development, re-merchandised the leather collection and price strategy leading to huge increases in both sales and margins
• Arranged for the company’s first showing in Germany by securing space at the IMM-Cologne when the show was very much oversold (using a very well-connected German contact). Also organized the company’s first showing in.

Hong Kong

Bari Area, Italy

• The only non-Italian ever to serve on the Board of this NYSE listed company

High Point, NC

• While President of the American subsidiary, built the Natuzzi brand to both the furniture trade and consumers with minimal investment
• Created advertising and promotion programs that built the brand and drove the sales
• Supervised design and construction of Natuzzi’s freestanding showroom building in High Point (budget over $25 million)
• Total top and bottom line responsibility at Natuzzi Americas (300% sales increase and 14.9% net profit, after tax, on sales)
• Top and bottom line responsibility for the total international group sales with direct responsibility for sales, marketing, advertising, promotion, communications, costing, product development, customer service, credit.
• Member of the 4-man team that took the company public on the NYSE in 1993 and conducted a secondary stock offering in 1995

Matera Area, Italy

• Coordinated the introduction of this famed Italian manufacturer into the American market
• Organized company’s entrance into the High Point Furniture Market
• Recruited, trained and supervised the sales-force
• Grew sales from $0 to $25 million
• Built the Nicoletti brand to the furniture trade and consumers

Greater Los Angeles Area

• Total top and bottom line responsibility for casegoods sales to furniture retailers and the hospitality industry (customers included Hyatt, Hilton and Sheraton)