Pat Baron Email & Phone Number

Melbourne, VIC, AU

My role as Head of Brand and Creative allowed me to champion human-centred, strategic storytelling, enhancing the organisation’s reputation as a trusted global entity. Developing their brand narrative, voice, and guidelines across social, ai, new and emerging digital technologies.Navigating the complexities of communicating with those who’ve experienced.

Sydney, New South Wales, AU

New York, NY, US

• In dual roles as Chief Creative Officer of McCann Australia and Executive Creative Director of McCann Melbourne I was responsible for McCann Australia’s Worldgroup agencies in Sydney and Brisbane. Including McCann.
• Managed the Australian national executive creative leadership team.
• Strategized with the Chief Executive Officer and Chairman of McCann Worldgroup Australia short and long-term creative goals for the business whilst maintaining efficiencies.
• Evaluated the current status of industry and markets, presenting relevant learnings and best practice to agency and clients.
• Inspired the creative leadership team to technically advanced ideas using brainstorming sessions, team meetings, and other strategic tools.
• Maintained consistency over the quality and message of the creative leadership team’s output.

New York, NY, US

• As Executive Creative Director of McCann Melbourne I provided creative leadership for Melbourne. Representing the agency to clients, management and industry. I was responsible for building and maintaining the creative.
• Australian Marketing Institute AMI ‘Campaign of the Year’ and ‘Education Campaign of the Year’ for ‘Where Great Minds Collide’ for the University of Melbourne.
• Won the Effie APAC ‘Marketer of the Year’, ‘Brand of the Year’ and the Grand Prix in 2017 for ‘Made Possible by Melbourne’ for the University of Melbourne.
• ‘Dumb Ways to Die the game was ranked No. 1 in 81 countries on the App Store.
• The inaugural ‘Creative of the Year’ at the Australian Creative & Effectiveness AC&E - ADMA awards 2015.
• Campaign Magazine APAC Australian ‘Creative of the Year’ in 2016.

New York, NY, US

Overseeing communication, brand and creative excellence across Australia, China, Hong Kong, India, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan & Thailand. Strategizing the McCann APAC region awards program. Developing, writing and producing key markets effectiveness and creative case studies. Network approach to securing budgets, spotting.

New York, NY, US

During my time as Creative Director at McCann Melbourne we became the world’s most awarded agency in 2013. Ranked by the Gunn Report as the number one agency in the world and ‘Agency of the Year’ by Campaign Brief Australia. As a multidisciplinary Creative Director, Art Director and Copywriter, I was listed by the Advertising Age as the world’s #1 Creative.

New York, US

• As an International Board Member of The One Club, I sought to empower people of all genders with the tools to elevate the work of underrepresented creatives and promote change that leads to a more inclusive.
• The One Show and The ADC Annual Awards are among the most coveted accolades in the history of the industry, with the One Show Pencil representing the creativity of big ideas paired with quality execution, and the ADC.
• The Creative Hall of Fame honours for creative legends.
• The Young Guns for legends in the making,
• The One Screen for rising filmmakers.
• Next Creative Leaders, in partnership with the 3% Movement, identify the future faces of creativity and celebrate women and non-binary creatives who are doing game changing work and helping change the industry for the.

Commercial Radio Australia Siren Awards.

New York, NY, US

A Senior Art Director at JWT working exclusively for Ford Australia. I championed the creative from conceptualisation, execution, right through until final sign off. Campaigns included The New Ford Territory ‘The Possibilities Are Amazing’, Australia’s top seller in the sports utility vehicle market and the New Ford Fairlane MkII.Brand experience for Ford.

New York, NY, US

I spent just over a year at McCann Sydney, a multi-national advertising agency with global accounts such as Coca-Cola and Nestle. Successful campaigns during this tenure were the ‘Harry Potter’ Warner Brothers and Coca-Cola co-promotion launch, the Coca-Cola ‘Summer’ integrated campaign and the launch of Bacardi Metz-Schnapps ‘Juddermann’ promotion in.

Australia, AU

As Senior Art Director at McCann Melbourne I created the ‘Create a Storm’ campaign for the new Holden Ute, which would run for decades and won a numerous industry and creative awards. The launch of the new Holden Astra and General Motors Holden’s Sydney Olympics campaign. Motorola’s ‘The web without wires’ outdoor campaign involved 9.32km of wiring around.