Baron A. Rohbock Email & Phone Number

California, United States

Australia, New Zealand & The United States

Leveraging my experience with international corporations, I established a small leadership development company focused on driving tangible business outcomes for our clients. Committed to dispelling the “soft skills” myth, we focus on specific results that actually impact an organizations bottom line. Feedback from our clients include; improved communication, increased productivity, reduction in workplace conflict, leadership transparency, greater accountability and a boost in staff morale, etc.Over the years, we’ve built a diverse client list which includes some of the world’s leading technology, aviation, health and cosmetic companies as well as government agencies and nonprofit organizations. We work with management and front-line employees to create customized workshops and follow-up coaching programs which pair specific issues with targeted outcomes.We’ve also established a strong network of human resource professionals and advisors allowing us exceptional insight into the human capital of organizations across different verticals, and the challenges associated with change management, employee retention, talent acquisition, leadership development, workplace diversity and communication.Toggling between sales leadership roles within the technology industry and developing teams across diverse geographic regions and industries gives me a unique perspective which I’m grateful for.

Auckland, New Zealand

Following Micro Focus’s acquisition of GWAVA, I was responsible for driving market expansion into 7 new countries across Asia and working with channel leadership to restructure GWAVA’s channel sales and distribution model to accelerate our growth. I also led the recruitment, enablement and channel management efforts to increase new business revenue for a subset of our Information Management & Governance (IM&G) solutions.As GWAVA’s SME I also managed the post-acquisition integration and business transfer of GWAVA to Micro Focus Asia Pacific, working with global/local leaders in sales, operations, finance, pricing, customer support, product development and marketing. Operational efficiency and sales productivity improved and our channel partners were reinvigorated.

Sydney, Australia

Reporting directly to the CEO, I was responsible for re-establishing our sales presence and business operations in Asia Pacific and developing our new go-to-market growth strategy for the region. I also managed the executive relationships with our key customers, alliance/channel partners, and distributors.I also led the efforts to localize the customer experience by shifting our front-line support and customer care (renewal) services from North America, to our own regional hub in Australia and pairing existing customers with local partners, ultimately improving customer satisfaction and retention rates.Our renewed focus led to increased sales capability attracting scores of new partners which enabled us to enter new markets resulting in YoY new revenue increases and lower cost of sales.Worked with the global leaders from each business function to commit our objectives and secure the resources needed to achieve our targets.

Sydney, Australia

I led the teams that looked after all existing customers in 16 countries across Asia Pacific & Japan (APJ) with direct stewardship over customer success, enterprise maintenance sales, SMB new business sales, channel partner sales & support and business development.As a result of a significant global go-to-market sales re-structure at Novell, I was tasked with leading the strategic direction and execution plans in APJ which included recruiting and driving a highly motivated sales team from scratch. We were operating in months and became one of the companies most productive and successful sales organizations, exceeding all revenue targets for 3 consecutive years, increasing the company’s profit margin by lowering the cost of sales from +20% to 4%, while improving renewal rates +10%. Additionally, we worked with our channel partners and license management team to beat all new license revenue targets.Additional responsibilities:• Drove the single largest revenue target in the geography.• Increased new license revenue via our channel partners.• Worked with cross functional business units to successfully identify and prioritize revenue opportunities and areas of improvement.• Worked with Sales Operations to establish appropriate sales coverage models and compensation plans to drive successful sales behavior and increase customer satisfaction.• Monitored customer success and retention trends across the region and presented quarterly strategy plans to global executives.• Utilized CRM and online dashboards to review process efficiencies and adopt best practices.• Managed sales pipeline and forecasting.I reported to both the Global President of Inside Sales and the President of APJ.

Sydney, Australia

Received this overseas assignment to re-build our Training Services business in Australia & New Zealand. Accountable for meeting all revenue targets associated with our online, partner-led and classroom-based certification programs in the commercial and academic space. Additional responsibilities:• Forming strategic alliances with commercial and academic training partners and enabling their success.• Representing the training business to customers, partners and other company leaders.• On boarding and mentoring all Training Services employees within the region.• Assessing customer evaluations, identifying gaps and actively work to improve our material and delivery.• Acting as a Practitioner through delivery of Technical Skills Assessment and Performance Improvement Consulting.• Managing the regions P&L and direct expense account.I reported directly to the Global Vice President of Training Services

Provo, Utah Area

Responsible for getting Novell's courseware taught in the higher education and k-12 institutions across the Americas and exceeding the revenue targets associated with our academic and certification programs.Additional responsibilities:• Developing strategic alliances with national Academic Boards and Government bodies.• Growing the number of academic institutions that offer Novell training to their students.• Working closely with the global program management functions including curriculum, certification, testing practices and marcom operations teams to achieve growth targets.• Providing guidance as a member of the Training Services Global Partner Advisory Board.

Greater Salt Lake City Area

Established this leadership development company, working with clients throughout North America.Responsible for acquiring new clients and for the customization, design and delivery of workshops and leadership programs for their teams.

Greater Salt Lake City Area

Leadership development company working w/ industry giants Marriott, Nordstrom, Kroger, etc.Reporting directly to the President of Color Code, I was responsible for the strategy and direction of the Training Department including its certification programs, content development, client delivery and facilitator education.Additional responsibilities:• Expanding the Corporate and Independent Training Partner network across North America• Delivering full-day workshops and keynote speeches for our largest, most prominent clients• Overseeing the companies Train-The-Trainer certification program including recruitment and facilitation of the biannual 5-day certification course in Sundance Utah

• Executive Member of the UVU Board of Trustees• Member of the UVU President's Council• Member of the Alumni Board• Member of the Utah State Council of Student Body Presidents (UCSP)• Director of the UVU Student Volunteer Services Organization• Created and launched the Monthly Tuition Payment Plan options for students