Baron Toler Email & Phone Number

Overland Park, Ks

Greater Los Angeles Area

• Principle customer experience/user experience strategist for PlayStation’s Loyalty Rewards program• Participated in all phases of client projects from inception to delivery including deliverable creation (e.g. user flows, site maps, wireframes, BRDs, etc.)• Devised strategies to improve customer retention and engagement• Facilitated collection and documentation of business, system and functional requirements for multiple clients including: Sony PlayStation, VCA/Antech, Fleming’s Steakhouse and Wine Bar, Direct Partners, Howard Jarvis Taxpayers’ Association, CloudMart, Condusiv Technologies and Cox Communications• Provided strategic business analysis to clients• Coordinated with clients, external vendors (on-shore and off-shore), partner vendors and divergent internal teams to facilitate project execution.• Planned project scope, estimates, and timelines. Managed and delegated project related tasks to team members.• Gathered and documented business requirements and user journeys. Designed wireframes, information architecture and interface interactions.• Researched and engineered customer ethnographic, psychographic and technographic marketing profiles along with customer personas• Designed and developed reports to visualize KPIs and success metrics. • Provided strategy and customer experience insights for multiple new business and existing client agency review pitches.• Coordinated with the quality assurance team to verify usability, customer experience and business goals• Crafted marketing copy for websites, press releases and email campaigns.• Managed SEM PPC campaigns for Fleming’s Steakhouse and Wine Bar.

Greater Atlanta Area

• Developed custom Sharepoint web parts to provide 300+ clients with cloud-based Citrix desktop integration. • Authored financial, consultant utilization and client usage reports using SQL Reporting Services.• Implemented Microsoft Dynamics CRM and imported legacy data to the new CRM system.• Developed and maintained for Xcentric's intranet time management system.

Greater Nashville Area, Tn

• Gathered and documented business, system and functional requirements.• Designed UML diagrams for process flow, navigation systems architecture, use cases, information architecture, wireframes and prototypes.• Designed database architecture and migrated legacy data.

Greater Nashville Area, Tn

• Engaged with the complete life cycle of projects for Rockefeller Center (NYC), AIM Healthcare, Interlogics, Pinnacle Bank, and Integrated Copyright Group• Led meetings with client stakeholders to identify and prioritize business requirements, project timelines, and overall scope of projects.• Managed and mentored 5 software developers.• Designed database architectures and led legacy data migration projects.• Developed distributed applications using Microsoft technologies.• Designed wireframes, user flows, user personas, user interfaces and application prototypes.

Greater Nashville Area, Tn

• Led meetings with client stakeholders to identify and prioritize business requirements, project timelines, and overall scope of projects.• Designed wireframes, user flows, user personas, user interfaces and application prototypes.

Greater Nashville Area, Tn

• Defined business requirements, usability requirements, project scope and technical architecture for components of the DigiChart electronic medical record application.• Developed prototype applications and medical trade show presentations. • Developed distributed applications using Microsoft technologies.

Greenville, South Carolina Area

• Supervised Web Development Department consisting of six software developers. • Led requirements gathering sessions, client and internal training, and sales presentations• Defined business requirements, project scope and technical architecture for client projects including retail, sports entertainment and real estate.• Developed web-based software applications and dynamic web sites.

Greater Nashville Area, Tn

• Supervised Web Development Department (4 software developers). • Led business requirements gathering sessions and documented business requirements, project scope and architecture for multiple client projects.• Designed wireframes, user interfaces and application prototypes.• Developed web-based software applications and dynamic web sites.