Barrak F. Aldakhail, Mba Email & Phone Number

Kuwait

Kuwait

-Develop and deliver creative marketing and communication strategies, plans and approaches to help market the bank’s products and services internally for bank staff and externally -Handle new products and services from project initiation, development and delivery-Design and develop creative communication and marketing messages-Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and… Show more -Develop and deliver creative marketing and communication strategies, plans and approaches to help market the bank’s products and services internally for bank staff and externally -Handle new products and services from project initiation, development and delivery-Design and develop creative communication and marketing messages-Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation-Ensure the brand meets expectations through monitoring marketing trends-Brand guardianship and set new branding guidelines for communication channels-Set the mechanics of bank promotions and communications liaising with other departments and the management -Recruitment and maintenance of advertising/branding agencies-Manage photoshoots and ads-Manage budgets for creative development and media Show less

Kuwait

Kuwait

-Finalisation of Corporate Communication Department policy and procedures.-Handling the vendor selection for projects related to Corporate Communication Department.-Actively handling key communication channels of the company and utilising them for product launches.-Managing and leading the project team.-Recruiting project staff and consultants.-Managing co-ordination of the partners and working groups engaged in project work.-Developing and maintaining a detailed project… Show more -Finalisation of Corporate Communication Department policy and procedures.-Handling the vendor selection for projects related to Corporate Communication Department.-Actively handling key communication channels of the company and utilising them for product launches.-Managing and leading the project team.-Recruiting project staff and consultants.-Managing co-ordination of the partners and working groups engaged in project work.-Developing and maintaining a detailed project plan.-Managing project deliverables in line with the project plan.-Recording and managing project issues and escalating where necessary.-Managing project scope and change control.-Monitoring project progress and performance.-Providing status reports to the project sponsor.-Managing project training within the defined budget.-Liaises with, and updates progress to, project board/senior management.-Managing consultancy input within the defined budget.-Final approval of the design specification.-Working closely with users to ensure the project meets business needs. Show less

Nbk - Arraya 2 Tower

-Work closely and collaboratively with vendors and internal resources to drive brand growth.-Manage access to brand content and assets.-Develop brand standards and usage guidelines.-Assist integration of campaigns with brand consistency.-Branding audit in Bank's premises.-Provide design direction for collateral, web, packaging, and other visual communications media.-Experience in RFI, RFQ, RFP, and vendor selection process.-Evaluation of brand consistency in Bank's… Show more -Work closely and collaboratively with vendors and internal resources to drive brand growth.-Manage access to brand content and assets.-Develop brand standards and usage guidelines.-Assist integration of campaigns with brand consistency.-Branding audit in Bank's premises.-Provide design direction for collateral, web, packaging, and other visual communications media.-Experience in RFI, RFQ, RFP, and vendor selection process.-Evaluation of brand consistency in Bank's premises in terms of KPIs and highlights.-Audit and provide approvals of marketing campaigns on areas related to branding, such as tone of voice, photographic style, logo perimeter control, official product names and colour palette. Show less

Nbk - Alraya 2 Tower

-Plan, establish, and direct new processes for projects and initiatives.-Develop product concept and structure including recommendations for existing and new customer segments.-Develop strategic and competitive analysis to ensure product structure is compelling.-Provide and communicate necessary technical expertise, printed and electronic promotional material, product training, and relevant information to different departments in the bank.-Responsible for reviewing product data… Show more -Plan, establish, and direct new processes for projects and initiatives.-Develop product concept and structure including recommendations for existing and new customer segments.-Develop strategic and competitive analysis to ensure product structure is compelling.-Provide and communicate necessary technical expertise, printed and electronic promotional material, product training, and relevant information to different departments in the bank.-Responsible for reviewing product data to ensure that the field force is kept up to date on new developments.-Act as point of reference for Credit, Prepaid, and Debit Cards related enquiries and claims.-Involved in market research projects to assess customer experience to the current product range and new product introductions.-Conducts regular review on market trend and studies competitor activities to identify opportunities.-Participates in cross-functional project teams to deliver new card features/functions to customers.-Executing marketing campaigns and monitoring their effectiveness.-Liaising with the team and other stakeholder departments within the bank and also external vendors.-Heavily involved in testing of new products and services. Show less

Nbk - Head Office One (Branch)

- Accurately and efficiently process and record transactions for different types of customers, such as corporate, private banking, and mass market accounts. - Cashing and depositing cheques.- Accepting cash deposits and withdrawals.- Processing loan payments and money transfers. (internal, local, and international) - Promote and advise on the bank's products and services.- Inform customer regarding the latest promotions set by the bank.- Communicate and advice customers… Show more - Accurately and efficiently process and record transactions for different types of customers, such as corporate, private banking, and mass market accounts. - Cashing and depositing cheques.- Accepting cash deposits and withdrawals.- Processing loan payments and money transfers. (internal, local, and international) - Promote and advise on the bank's products and services.- Inform customer regarding the latest promotions set by the bank.- Communicate and advice customers regarding their needs.- Processing international cheques.- Training new tellers with the systems used at the branch.- Providing Anti-Money Laundry department with required documents for security. Show less

Kuwait

Internship at several of the marketing department's divisions at Ahli United Bank. Actively participated in:- Merchandising the banks branches and taking notes for improvements of customer experience.- Research and Development of current products and understanding the banking market in Kuwait.- Update the calendar of current events and to actively promote the desired image of the bank set by the PR division.

Master Of Business Administration - Mba, Business Administration And Management, General

Bsc In Business Administration, Marketing, Major Gpa: 3.59 - Cgpa: 3.05

Activities and Societies: - Representative of AUM: Private Universities Exhibition (Educare-2009).