Cody Barr Email & Phone Number

New York, Ny, Us

Venice, Ca, Us

Venice, Ca, Us

• Developed and instituted new social strategy and cross-functional team processes• Headed digital activations for brand partnerships, including Champions of Westwood (UCLA NIL)• Oversaw and managed full scope of social video production• Formalized and activated two-prong creator marketing strategy, utilizing CreatorIQ as software partner• Monitored and reconciled annual social and influencer operating budgets, accurately tracking and reporting KPIs daily to C-Suite

New York, Ny, Us

• Spearheaded ongoing data-driven audits, and strategy development and execution for brand's multi-channel social and editorial calendars• Executed full scope of influencer campaigns that delivered on brand's value props and campaign KPIs• Curated and oversaw Webflow-hosted blog and article content• Operationalized and optimized cross-functional team processes via management softwares including CreatorIQ, Falcon.io and Canva Enterprise

New York, Ny, Us

New York, Ny, Us

• Developed and executed social media strategy shifts for AKC brands based on industry trends, platform best practices, data analysis and a deepened commitment to responsible dog ownership.• Launched AKC's TikTok account, growing it to over 170K with a +14% engagement rate.• Launched #AKCDogStars, AKC's first Instagram influencer program, growing it to over 10 contracted creators.• Drove 980M+ organic impressions across Facebook + Instagram while maintaining a healthy 4.6% engagement rate(per impression).• Led small team of freelance video editors that helped drive an increase in AKC-owned content, totaling 130M+ organic views.

New York, Us

• Developed and produced of 10+ Discovery Motor original video series, including Worst Car Ever, through final delivery for Global distribution.• Developed, created and executed social media campaigns and in-season support strategies for Diesel Brothers, Street Outlaws, Fast N' Loud and Garage Rehab.• Managed and maintained relationships with talent, internal stakeholders, external production companies and freelancers.

New York, Us

• Created and executed digital and social media strategies and web content for Discovery's auto-focused shows including Street Outlaws and Diesel Brothers• Developed, directed and oversaw production of short-form and mid-form social series and virtual reality experiences• Curated engaging environments on social platforms for current fans while attracting new viewership

Us

• Pitched program concepts to development team, including series that was presented to Nat Geo Wild and Animal Planet• Finalized episode deliverables including converting EDL files to music cue sheets and transcribing interviews

New York, Us

• Reviewed episode cuts and contributed to add-ons for episode reloads, including factoids for Sex Sent Me to the ER: Extra Dose• Participated in Development team weekly meetings to review pitches from external production companies• Hired as one of 150 summer interns from a pool of 15,000 applicants

New York City, Ny, Us

• Provided secretarial support for executive staff including CEO Mark Lazarus and NBC Olympics President, Gary Zenkel• Volunteered over 50 extra hours as a runner for NBC Olympics Digital Department