Barret Wolf Email & Phone Number

Denver, Colorado, United States

Oversee customer acquisition programs for paid (SEM, paid social, display) and organic (SEO) channels. Manage vendors for execution. Utilize web analytics and customer database for measuring program performance across engagement, conversion and lifetime value.

Support clients through a combination of strategic consulting, training and campaign management

Built, managed and optimized paid media campaigns across Google, Facebook, Instagram and LinkedInDeveloped new service offerings to better serve our client base and attract new clientsSupported internal sales efforts that included sales proposals and presentations

Boulder, Co

Develop enterprise SEO strategies emphasizing content expansion and distributionProvide live, onsite SEO and content marketing training for client marketing teamsWrite thought-leadership blog posts to support internal marketing efforts

Boulder, Co

Lead inbound marketing efforts to support new business development for Parallel Path; Drove 140 leads (40% C-level)Plan and execute account-based marketing campaigns via LinkedIn, Facebook and emailDevelop and promote whitepapers, blog posts and thought-leadership webinars in support of content marketing efforts; increased organic traffic by 60% YoY in Q1 2018Build and manage search, display and remarketing campaigns About Parallel PathParallel Path helps ambitious health, wellness and lifestyle brands grow faster through the power of digital marketing. With our Marketing Success Framework and Growth Opportunity Analysis, we will show you the path to accelerated growth by boosting brand awareness, acquiring great customers, and building ongoing loyalty. Founded in 2006 in Boulder, Colorado, at the foot of the majestic Flatirons, our aspiration is that we help make the world a better place, one connection at a time. We live and enjoy an outdoor-inspired lifestyle. Come visit us. We'd love to share it with you. https://parallelpath.com/https://www.instagram.com/parallelpath/https://www.linkedin.com/company/parallel-path-internet-marketing/https://www.facebook.com/ParallelPathDigitalMarketing/

Waltham, Ma

Expanded book of business from 30 clients and $900k in annual revenue (2014) to 70 clients and $2.1 MM in annual revenue (2017)Managed PPC (search, display and remarketing), paid social and SEO campaigns; Analyzed and reported on downstream ROIManaged comarketing program for medical device company and 30+ partners; Average revenue per partner: 325%. See case study below.Developed and executed paid social/ SEM program for medical device company resulting in up to $800,000 in projected revenue. See case study below.

Greater Boston Area

Project managed design, development and launch of new website www.danafarberbostonchildrens.org; provided editorial and creative direction, selected CMS and design vendor and secured approvals from marketing executives and clinical leadership Developed messaging and architecture strategy that integrated brands of two world-renown organizationsLaunched SEO and SEM programs; Designed custom reporting dashboard for senior and executive-level management

Greater Boston Area

See above description for Dana-Farber Cancer Institute.

New Jersey

Developed, implemented and managed SEO, paid search and conversion optimization programs; delivered 56% growth in total organic traffic (1,807,136 in 2012 vs. 1,160,717 in 2009) and a 190% growth in non-branded organic traffic (858,854 in 2012 vs. 295,911 in 2009)Project managed website redesign and launch for www.Naics.com; delivered 63% reduction in bounce rates and 139% increase in pages/visit (5.52 in 2012 vs. 2.30 in 2009)Expanded reach into new industries and product offerings through content development and paid search

Deham, Ma

Helped B2B medical products manufacturer expand into consumer market through SEO, paid search and the implementation of e-commerce best practices for new B2C website (www.EasierLiving.com)

Cambridge, Ma

Delivered SEO and paid search strategies for regional and national healthcare clients; clients included Brigham & Women’s Hospital, McLean Hospital, Rochester General Hospital, Mass Eye & Ear Infirmary, MGH Institute of Healthcare Professions, Newton Wellesley Hospital and University Hospital (Cleveland)SEO highlight: Delivered 23% month-over-month growth in total organic visits (38,435 in June 2011 vs 31,330 visits in June 2010) and 52% month-over-month growth in organic visits to clinical services section of site for same period (21,230 vs 13,952); increased #1 rankings for non-branded, "clinical service" keywords by 262% (13 in December of 2010 vs 47 in June of 2011)Developed custom reporting dashboards and provided guidance for expansion and optimization of programsAssisted business development efforts by hosting thought-leadership webinars and contributing to sales presentations

Waltham, Ma

Managed paid search accounts for large portfolio of e-commerce and lead generation clients; total portfolio exceeded 20 clients and exceeded $40,000/mos. in media spend; delivered substantial sales growth and improved ROI for several large clients Assisted in development and roll out of revenue-driven management modelAssisted in business development by hosting thought-leadership webinarsTrained and mentored junior-level paid search managers

Managed lead generation programs for diverse portfolio of B2B hi-tech clients; served as primary point of contact for clients during program implementation, execution and managementCoordinated cross-functional teams in the delivery of SEO, PPC, email and website design projectsAnalyzed SEO, paid search, website and email marketing performance data to identify opportunities for improvement and expansion; develop custom reporting dashboardsWrote copy for SEO, email, direct mail, landing pages and paid search and display ads

Managed intranet site serving over 170,000 brokerage employeesAssisted IT with troubleshooting and technical upgrades Conceptualized and managed multi-touch, intranet-awareness campaignsWrote articles to raise awareness for corporate marketing and sponsorship initiatives

Worked alongside executives and senior managers on print and online marketing communications initiatives Assisted in the execution of annual trade show, developing promotional material and driving attendance through cold calling and direct mailCoordinated marketing and PR communications projectsWrote copy for advertisements, articles, brochures, case studies, direct mail, newsletters and web pages

Master, Technical And Professional Writing (Marketing Focus)

Bachelor, English