Versatile digital marketing and demand generation professional with a track record of success in agency and client-side environments. For 18 years, I have provided leadership and hands-on management of multi-channel digital marketing programs for companies across industries. I possess strong analytical and presentation skills as well as a proven ability to work productively with IT, design, sales and marketing leadership.Expertise:Strategy | 11 years Develop multichannel digital marketing strategies that are measurable, scalable and directly aligned with core business objectives Execution | 13 years Lead complex marketing projects from strategy through delivery; lead cross-functional teams comprised of marketing leadership, IT, legal and regulatory, vendors and graphic designer Management | 3 years Manage and mentor marketing managers; interview and hire; give performance reviews and establish roadmaps for growth and advancementPaid Search/Paid Social | 15 years Build and manage search, display and remarketing campaigns through Google Ads, Microsoft Ads, Facebook, Instagram and LinkedIn Search Engine Optimization | 16 years Develop keyword, content and linking strategies; lead implementation, ongoing analysis and program expansion Content Marketing | 11 years Develop content for lead generation efforts; provide creative direction and write copy for websites, blogs, white papers, landing pages and social posts Web Analytics & Reporting | 16 years Utilize Google Analytics to analyze the performance of online and offline marketing campaigns; identify opportunities for optimization and expansion; develop insightful and intuitive performance reports