Daniel Barreto Email & Phone Number

Mexico City, Mexico

Bogotá, Bogotá D.C., Colombia

I was in charge of strategic and monetization plans for all customer segments of the company involving omnichannel strategies. I was focusing with my team on launch new financial products to increase purchases and create memorable experiences on existing clients and also obtain new ones.Some of the achievements: - Increase campaign conversion rates (understanding conversions as a sales) from 8% to a 13% on one year. - Increase the number of prospects on our websites and digital assets on a 50% thanks to the marketing plan. - I launch de content strategy for the company focusing on financial education for new and existing clients. A strategy that aims create differential and high impact experiences and content consistent with the brand's mission: “take smart decisions with your money when it comes to investing”- 50% of sales attributed to our marketing campaigns

Bogotá, Bogotá D.C., Colombia

I created and led the first In House ad agency on the company. Creating a new dynamic between all departments that used external agencies. In addition, I was proudly part of the team who make the brand transition between Old Mutual (Old brand) & Skandia (New brand)As a complement, I created and implemented the marketing plan for VIP and corporate customers segments.Some of the achievements: -A successful transition between Old Mutual to Skandia, ensuring the correct of the implementation of the positioning strategy that included digital and offline actions. - With my team we created concepts and communication strategies for online and offline initiatives (high impact events, conventions, advertising campaigns, etc) that reached customers and sales teams.- I implemented the first in-house agency model for Skandia, reducing operating costs by 70% versus years of working with external advertising agencies.

Colômbia

In charge of regional and local brands management . Also, I led the digital transformation projects (that included consulting and set up of digital tools) of the assigned companies.Brands: Mercedes-Benz Latin America, Mobil Colombia, Corona Organization, Old Mutual, Legis. Skandia.

Bogotá D.C., Colombia

Responsible for the acquisition, retention, and expansion of Commercial business clients by the hand of my account managers team. Brandss: Tugo, Credivalores, Club El Nogal, Baloto, Davivienda, Diana Corporation, Century 21, Royal Hotels, Radisson Hotels. I increased the agency's client portfolio by 50% during my period there.

Bogotá D.C., Colombia

In charge of planning, execution and optimization of creative projects with digital components. Team management and client maintenance.

In charge of analysis, creation of content grids, creative concepts and influencer work for national brands such Avene Colombia, Percos, Zona prop, Sportlife.

Responsible along with the commission to turn the entity into a national reference within the digital market and in turn implement different strategies that promote the events of great importance that are made for the guild such as Cyberlunes, Hotsale among others. Responsible for generating the good reputation of the entity.

Bogotá

In charge of market research, telemarketing and implementation of events, seminars and networking spaces for the alumni community

Publicista Y Mercadologo, Advertising

Profesional Publicidad Y Mercadeo, Relaciones Públicas, Publicidad Y Comunicación Aplicada