Ignacio Barreto

Ignacio Barreto Email and Phone Number

Project Team Lead - Google Ads @Google (Highspring) @ Highspring
Alameda, CA, US
Ignacio Barreto's Location
Alameda, California, United States, United States
Ignacio Barreto's Contact Details

Ignacio Barreto work email

Ignacio Barreto personal email

n/a
About Ignacio Barreto

With a diverse and dynamic career spanning over three decades, I have honed a robust skill set in business development, entrepreneurship, and strategic management across multiple industries. My journey began in Sao Paulo, Brazil, where I launched an import and wholesale company supplying kitchenware to major supermarket chains and retail stores, capitalizing on the economic opening of Brazil at the time.Transitioning to the tech sector, I played a pivotal role in establishing a startup's presence in Brazil and successfully launched the country's first Online Loyalty Program, rapidly growing its user base to 250,000 users in 6 months. This experience sharpened my skills in business development, market penetration, and customer engagement.Venturing into education, in 2001 I led and invested in a distance learning initiative, expanding its reach across multiple states in Brazil and forming partnerships with top universities. This endeavor significantly enhanced my abilities in project management, strategic planning, and negotiation with public institutions and government entities. To support this project, I've also created a web design company, which later became independent, providing website development and online marketing services to small and medium-sized enterprises. This venture allowed me to work with clients both in the U.S. and Brazil, offering flexible and innovative solutions.In the last 4 years I've been leading teams in the U.S. , Europe and India for different Google Ads projects, through Vaco, working closely with Google Managers and Engineers, providing Data Insights, reports, training, recruiting, presenting WBRs and MBRs to large audiences and senior leadership both at Vaco and Google.Additionally, as a side project, in 2014, I founded a sports apparel company (http://sensobjj.com) which has shown consistent growth YoY.I am passionate about leveraging my extensive background to drive innovation and success in every project I undertake, continuously seeking new challenges and opportunities for growth.

Ignacio Barreto's Current Company Details
Highspring

Highspring

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Project Team Lead - Google Ads @Google (Highspring)
Alameda, CA, US
Website:
vaco.com
Employees:
2951
Ignacio Barreto Work Experience Details
  • Highspring
    Project Team Lead - Google Ads @Google (Highspring)
    Highspring
    Alameda, Ca, Us
  • Vaco
    Global Team Lead For Samurai, Answer Ai And Che Answer Ai
    Vaco Aug 2024 - Present
    Palo Alto, California, United States
    As the Team Lead for the AI workflows SamurAI, Answer AI, and CHE Answer AI, I oversee the strategic direction and operational management of a team of 21 agents responsible for reviewing the AI outputs and evaluating their accuracy. My role involves coordinating and optimizing the performance of three AI related workflows to ensure high-quality results and alignment with organizational goals and guidelines.Key Responsibilities:- Leadership and Management: Directs diverse team of 21 agents in total, fostering a collaborative environment to drive innovation and efficiency in reviewing the results of SamurAI, Answer AI, and CHE Answer AI workflows.- Project Oversight: Manages end-to-end execution of AI review workflows, including requirement gathering, system design, deployment, and continuous improvement. Ensured alignment with project timelines and quality standards.- Performance Monitoring: Develops and utilizes key performance indicators (KPIs) to monitor and evaluate the effectiveness of the team's metrics and performance. Uses data-driven insights to drive improvements and resolve operational issues.- Training and Development: Conducts regular training sessions and workshops to upskill team members on the latest guidelines and best practices, leading to an increase in team proficiency and engagement.- Stakeholder Communication: Acts as the liaison between the team and other departments, including engineering, product management, leadership and Data Insights. Facilitates clear communication and ensured that stakeholder needs and expectations were met.- Problem Solving: Addresses and resolves complex technical issues and workflow bottlenecks swiftly, employing a mix of analytical and creative problem-solving techniques.Strategic Planning: Contributed to the strategic planning of the reviews workflows enhancements and new features integrations, aligning team objectives with broader company goals
  • Vaco
    Team Lead - Gmail Ads @Google (Vaco)
    Vaco Jul 2022 - Present
    San Francisco Bay Area
    - Incubated, tested, launched, and scaled 3 workflows for the Gmail Ads platform, working closely with Google Engineers and Project Managers to identify relevant metrics, tools and processes.- Built a team of content reviewers in the U.S., Europe and India, interviewing, selecting, training, onboarding and supporting the agents in 3 different projects for Gmail.- Wrote guidelines compliant with Google's standards for brand and policy violations, created tools to sample, measure and provide feedback to the team, delivering constant improvement on the quality, productivity and utilization metrics.- Set up Quality Assurance processes, matured workflows, improved quality from 92% to 99%+ in 2 key projects, above the required threshold.- Facilitated internal and external meetings and presentations including global teams in U.S., Europe and India, multiple times per weekSkills: Analytical Skills · Project Management · Analytic Problem Solving · Google Workplace · Technical Writing · Stakeholder Management · Product Development · Total Quality Management (TQM) · Data-driven Decision Making · Customer Service · Team Leadership - Data Mining - Data Insights
  • Vaco
    Team Lead Discovery Ads Portuguese & Spanish Teams + Team Lead Gmail Ads - @Google (Vacosf)
    Vaco Jul 2022 - Dec 2023
    Palo Alto, California, United States
    Lead of the Spanish Teams in the U.S. and Europe with 32 members.Lead of the new Gmail Ads (Promo Tab and SSC) team in the U.S. with 16 members.
  • Vaco
    Team Lead - Portuguese & Spanish Languages - Google Discovery Ads (Vacosf)
    Vaco Nov 2021 - Sep 2022
    Silicon Valley, California, United States
    Lead of the Portuguese and Spanish teams with 40 agents in total, working on reviewing and rating ads for Google's Discovery platform. Responsible for overseeing recruitment, training, onboarding, tracking, supporting and reporting the individual and overall performance and KPIs.
  • Vaco
    Poc - English Team - Google Discovery Ads (Vacosf)
    Vaco Feb 2021 - Nov 2021
    Silicon Valley, California, United States
    Supporting a team of 30 content specialists. Team resource for guideline decisions, team performance tracking, management of team workhours, OOOs, switching agent roles, technical issues.
  • Vaco
    Quality Assurance Analyst - English Team - Google Discovery Ads (Vacosf)
    Vaco Dec 2020 - Nov 2021
    Silicon Valley, California, United States
  • Vaco
    Portuguese Content Specialist
    Vaco Jul 2020 - Dec 2020
    Silicon Valley, California, United States
    Responsible for reviewing and rating content for the different Google Ads platforms.
  • Senso Bjj
    Ceo & Founder
    Senso Bjj Jan 2014 - Present
    Alameda - California
  • Zip Websites
    Ceo & Founder
    Zip Websites Jan 2002 - Jan 2020
    Salvador, Sao Paulo, San Francisco, Honolulu
    Web DevelopmentWeb DesignOnline MarketingSocial Media StrategySEO
  • Ibex Brasil
    Ceo & Founder
    Ibex Brasil Jan 2001 - Jan 2009
    Salvador Area, Brazil
    IBEX managed over 12,000 students for 2 major Universities in Brazil in their distance learning programs. The company was responsible for the logistics of materials, training and monitoring of teachers and tutors, exams and certifications to over 200 schools in the states of Bahia, Sergipe, Rio Grande do Norte, Piaui and Maranhão.
  • Bittime
    Business Development Manager - Brazil
    Bittime Oct 1999 - Jun 2001
    Responsible for setting up the operations of the Brazilian branch and launching the first online loyalty program in Latin America. The program reached over 250,000 registered users in the first 6 months of operations.

Ignacio Barreto Education Details

Frequently Asked Questions about Ignacio Barreto

What company does Ignacio Barreto work for?

Ignacio Barreto works for Highspring

What is Ignacio Barreto's role at the current company?

Ignacio Barreto's current role is Project Team Lead - Google Ads @Google (Highspring).

What is Ignacio Barreto's email address?

Ignacio Barreto's email address is ma****@****.com.br

What schools did Ignacio Barreto attend?

Ignacio Barreto attended Fgv - Fundação Getulio Vargas, Colégio Santa Cruz.

Who are Ignacio Barreto's colleagues?

Ignacio Barreto's colleagues are Marcelo Vaz, Robert Niemeyer, Greg Fox, Steve Lee, Cpa, David Caballero, Michael Carcone, Cpa, Ca, William W. Van Burkleo.

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