Ignacio Barreto
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Ignacio Barreto Email & Phone Number

Project Team Lead - Google Ads @Google (Highspring) at Highspring
Location: Alameda, California, United States 12 work roles 2 schools
1 work email found @maxmidia.com.br LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 86%

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Work email m****@maxmidia.com.br
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Current company
Role
Project Team Lead - Google Ads @Google (Highspring)
Location
Alameda, California, United States
Company size

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Quick answer

Ignacio Barreto is listed as Project Team Lead - Google Ads @Google (Highspring) at Highspring, a with 2951 employees, based in Alameda, California, United States. AeroLeads shows a work email signal at maxmidia.com.br and a matched LinkedIn profile for Ignacio Barreto.

Ignacio Barreto previously worked as Global Team Lead for SamurAI, Answer AI and CHE Answer AI at Vaco and Team Lead - Gmail Ads @Google (Vaco) at Vaco. Ignacio Barreto holds Bachelor Of Business Administration - Bba, Business Administration And Management, General from Fgv - Fundação Getulio Vargas.

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Email format at Highspring

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*@maxmidia.com.br
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Profile bio

About Ignacio Barreto

With a diverse and dynamic career spanning over three decades, I have honed a robust skill set in business development, entrepreneurship, and strategic management across multiple industries. My journey began in Sao Paulo, Brazil, where I launched an import and wholesale company supplying kitchenware to major supermarket chains and retail stores, capitalizing on the economic opening of Brazil at the time.Transitioning to the tech sector, I played a pivotal role in establishing a startup's presence in Brazil and successfully launched the country's first Online Loyalty Program, rapidly growing its user base to 250,000 users in 6 months. This experience sharpened my skills in business development, market penetration, and customer engagement.Venturing into education, in 2001 I led and invested in a distance learning initiative, expanding its reach across multiple states in Brazil and forming partnerships with top universities. This endeavor significantly enhanced my abilities in project management, strategic planning, and negotiation with public institutions and government entities. To support this project, I've also created a web design company, which later became independent, providing website development and online marketing services to small and medium-sized enterprises. This venture allowed me to work with clients both in the U.S. and Brazil, offering flexible and innovative solutions.In the last 4 years I've been leading teams in the U.S. , Europe and India for different Google Ads projects, through Vaco, working closely with Google Managers and Engineers, providing Data Insights, reports, training, recruiting, presenting WBRs and MBRs to large audiences and senior leadership both at Vaco and Google.Additionally, as a side project, in 2014, I founded a sports apparel company (http://sensobjj.com) which has shown consistent growth YoY.I am passionate about leveraging my extensive background to drive innovation and success in every project I undertake, continuously seeking new challenges and opportunities for growth.

Current workplace

Ignacio Barreto's current company

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Highspring
Highspring
Project Team Lead - Google Ads @Google (Highspring)
Alameda, CA, US
Website
Employees
2951
AeroLeads page
12 roles

Ignacio Barreto work experience

A career timeline built from the work history available for this profile.

Project Team Lead - Google Ads @Google (Highspring)

Alameda, Ca, Us

Global Team Lead For Samurai, Answer Ai And Che Answer Ai

Palo Alto, California, United States

As the Team Lead for the AI workflows SamurAI, Answer AI, and CHE Answer AI, I oversee the strategic direction and operational management of a team of 21 agents responsible for reviewing the AI outputs and evaluating their accuracy. My role involves coordinating and optimizing the performance of three AI related workflows to ensure high-quality results and alignment with organizational goals and guidelines.Key Responsibilities:- Leadership and Management: Directs diverse team of 21 agents in total, fostering a collaborative environment to drive innovation and efficiency in reviewing the results of SamurAI, Answer AI, and CHE Answer AI workflows.- Project Oversight: Manages end-to-end execution of AI review workflows, including requirement gathering, system design, deployment, and continuous improvement. Ensured alignment with project timelines and quality standards.- Performance Monitoring: Develops and utilizes key performance indicators (KPIs) to monitor and evaluate the effectiveness of the team's metrics and performance. Uses data-driven insights to drive improvements and resolve operational issues.- Training and Development: Conducts regular training sessions and workshops to upskill team members on the latest guidelines and best practices, leading to an increase in team proficiency and engagement.- Stakeholder Communication: Acts as the liaison between the team and other departments, including engineering, product management, leadership and Data Insights. Facilitates clear communication and ensured that stakeholder needs and expectations were met.- Problem Solving: Addresses and resolves complex technical issues and workflow bottlenecks swiftly, employing a mix of analytical and creative problem-solving techniques.Strategic Planning: Contributed to the strategic planning of the reviews workflows enhancements and new features integrations, aligning team objectives with broader company goals

Team Lead - Gmail Ads @Google (Vaco)

San Francisco Bay Area

- Incubated, tested, launched, and scaled 3 workflows for the Gmail Ads platform, working closely with Google Engineers and Project Managers to identify relevant metrics, tools and processes.- Built a team of content reviewers in the U.S., Europe and India, interviewing, selecting, training, onboarding and supporting the agents in 3 different projects for Gmail.- Wrote guidelines compliant with Google's standards for brand and policy violations, created tools to sample, measure and provide feedback to the team, delivering constant improvement on the quality, productivity and utilization metrics.- Set up Quality Assurance processes, matured workflows, improved quality from 92% to 99%+ in 2 key projects, above the required threshold.- Facilitated internal and external meetings and presentations including global teams in U.S., Europe and India, multiple times per weekSkills: Analytical Skills · Project Management · Analytic Problem Solving · Google Workplace · Technical Writing · Stakeholder Management · Product Development · Total Quality Management (TQM) · Data-driven Decision Making · Customer Service · Team Leadership - Data Mining - Data Insights

Team Lead Discovery Ads Portuguese & Spanish Teams + Team Lead Gmail Ads - @Google (Vacosf)

Palo Alto, California, United States

Lead of the Spanish Teams in the U.S. and Europe with 32 members.Lead of the new Gmail Ads (Promo Tab and SSC) team in the U.S. with 16 members.

Jul 2022 - Dec 2023

Team Lead - Portuguese & Spanish Languages - Google Discovery Ads (Vacosf)

Silicon Valley, California, United States

Lead of the Portuguese and Spanish teams with 40 agents in total, working on reviewing and rating ads for Google's Discovery platform. Responsible for overseeing recruitment, training, onboarding, tracking, supporting and reporting the individual and overall performance and KPIs.

Nov 2021 - Sep 2022

Poc - English Team - Google Discovery Ads (Vacosf)

Silicon Valley, California, United States

Supporting a team of 30 content specialists. Team resource for guideline decisions, team performance tracking, management of team workhours, OOOs, switching agent roles, technical issues.

Feb 2021 - Nov 2021

Quality Assurance Analyst - English Team - Google Discovery Ads (Vacosf)

Silicon Valley, California, United States

Dec 2020 - Nov 2021

Portuguese Content Specialist

Silicon Valley, California, United States

Responsible for reviewing and rating content for the different Google Ads platforms.

Jul 2020 - Dec 2020

Ceo & Founder

Alameda - California

Ceo & Founder

Zip Websites

Salvador, Sao Paulo, San Francisco, Honolulu

Web DevelopmentWeb DesignOnline MarketingSocial Media StrategySEO

Jan 2002 - Jan 2020

Ceo & Founder

Ibex Brasil

Salvador Area, Brazil

IBEX managed over 12,000 students for 2 major Universities in Brazil in their distance learning programs. The company was responsible for the logistics of materials, training and monitoring of teachers and tutors, exams and certifications to over 200 schools in the states of Bahia, Sergipe, Rio Grande do Norte, Piaui and Maranhão.

Jan 2001 - Jan 2009

Business Development Manager - Brazil

Responsible for setting up the operations of the Brazilian branch and launching the first online loyalty program in Latin America. The program reached over 250,000 registered users in the first 6 months of operations.

Oct 1999 - Jun 2001
Team & coworkers

Colleagues at Highspring

Other employees you can reach at vaco.com. View company contacts for 2951 employees →

2 education records

Ignacio Barreto education

FAQ

Frequently asked questions about Ignacio Barreto

Quick answers generated from the profile data available on this page.

What company does Ignacio Barreto work for?

Ignacio Barreto works for Highspring.

What is Ignacio Barreto's role at Highspring?

Ignacio Barreto is listed as Project Team Lead - Google Ads @Google (Highspring) at Highspring.

What is Ignacio Barreto's email address?

AeroLeads has found 1 work email signal at @maxmidia.com.br for Ignacio Barreto at Highspring.

Where is Ignacio Barreto based?

Ignacio Barreto is based in Alameda, California, United States while working with Highspring.

What companies has Ignacio Barreto worked for?

Ignacio Barreto has worked for Highspring, Vaco, Senso Bjj, Zip Websites, and Ibex Brasil.

Who are Ignacio Barreto's colleagues at Highspring?

Ignacio Barreto's colleagues at Highspring include Sushanta Swain, Bejan Murat, Randall Shakir, Roopen Shah, and Darlesia Cole.

How can I contact Ignacio Barreto?

You can use AeroLeads to view verified contact signals for Ignacio Barreto at Highspring, including work email, phone, and LinkedIn data when available.

What schools did Ignacio Barreto attend?

Ignacio Barreto holds Bachelor Of Business Administration - Bba, Business Administration And Management, General from Fgv - Fundação Getulio Vargas.

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