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Technical product manager with 15+ years of experience in digital advertising and strong ability to collaborate with large global product, engineering, and business teams to build successful, data-driven products. Equally adept at pitching product strategy to the CMO of a major brand or planning a complex technical integration with a distinguished engineer.• Areas of expertise: Agile development, building roadmaps, statistical analysis, user experience, client interaction• Advertising proficiencies: Auction mechanics, ad/traffic quality, openRTB, header bidding, premium ad serving, audience targeting, private deals, GDPR, COPPA and other policy considerations• Technical proficiencies: SQL, Python, Javascript, HTML, CSS• Tools: Tableau, Omniture, Datadog, Metamarkets, Google Analytics, Pendo, DFP, JIRA, SalesForce, Moat, Invision, Looker, VersionOne, Balsamiq, Pencil
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Principal Product Manager - TechnicalAmazon Apr 2021 - PresentSeattle, Wa, Us -
Senior Director, Product Management - Verizon Media SspVerizon Jan 2018 - Apr 2021Basking Ridge, Nj, Us• Directly manage over a billion dollars per year in programmatic ad revenue• Lead a global team of 12 product managers responsible for driving backlog for ~150 engineers• Work directly with top publishers, DSPs, and brands to present vision and incorporate feedback into roadmap• Successfully met aggressive deadlines to migrate Yahoo and Microsoft properties to new tech stack. Revenue positive. -
Director, Product Management – One Marketplace SspVerizon Mar 2012 - Dec 2017Basking Ridge, Nj, UsLaunched supply side platform, a programmatic display advertising solution for publishers and prioritized development tasks for software engineers based on data, competitive analysis and direct feedback from premium publishers. Responsibilities included:• Defined requirements for over 200 new features, presented to engineers located in six countries, and negotiated timelines for production installs• Hired/managed global team of product managers tasked with owning roadmaps for 50+ engineers • Planned and launched header bidding API and header bidding container solution for monetization• Drove prioritization, implementation and internal/external socialization of ad quality controls, fraud monitoring, dynamic floor price optimization, user matching, audience targeting & analytics• Designed data model and coded reporting suite using business intelligence tool Qlikview • Evaluated, selected and led integrations w/ 3rd party data providers (Moat, TheMediaTrust, Staq)• Defined data to be exchanged in real-time with all major buyers based on the IAB's OpenRTB spec and drove integration process• Developed product feature requirements template that has been adopted across entire organization• Created internal process docs for publisher and advertiser UI configurations, retargeting pixel creation, reporting and handling malware outbreaks• Hosted / led feedback discussions at multiple Client Advisory Board summits• Regularly presented well-organized, data-driven proposals to executive teams and decision makers• Designed private deals feature suite giving users control of deal priority, transparency and optimization and access to expose deal opportunities via API with multiple buyers• Collaborated on industry standards - OpenRTB, TAG initiative and header bidding API• Led effort to evaluate and ultimately replace data and analytics infrastructure and UI
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Principal Product Manager – Adlearn Open Platform DspAol Jan 2011 - Aug 2012New York, Ny, UsLaunched demand side platform, a programmatic display advertising solution for advertisers and prioritized development tasks for software engineers. Responsibilities included:• Led design/development of new user interface and dashboard based on client feedback, user experience testing, and competitive insights• Defined feature requirements for campaign workflow, private deal configuration, creative management, pixel creation and user management• Managed integrations with internal services to support behavior targeting, ad quality, impressionforecasting, and real-time bidding with major ad exchanges and other inventory supply sources• Collaborated with team of data scientists to implement campaign optimization controls • Prioritized backlog of new features against platform stability projects based on estimated revenue impact -
Principal Product Manager – Advertising.Com DirectAol Jan 2010 - Jan 2011New York, Ny, UsLaunched AOL Network’s self-service display advertising solution for advertisers and prioritized development tasks for software engineers. Responsibilities included:• Designed and administered survey to 30 major advertisers, aggregated survey data and used results to influence product roadmap• Identified key performance metrics and designed daily, weekly and monthly reports used by executive team and analysts• Implemented lead attribution tracking system using unique URL values, new database fields and custom Omniture tagging
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Sr. Search Program ManagerAdvertising.Com, A Division Of Aol Platforms Feb 2007 - Dec 2009Developed organic and paid search strategies for Advertising.com’s search marketing client base.• Pioneered newly created position and hired/managed team of five• Drove paid and organic search marketing strategies for $10MM in monthly revenue• Performed search engine optimization audits for Fortune 500 companies and made recommendations related to link building, content, site architecture and the use of social media• Conducted correlation analysis for top online trading client showing statistically significant relationship between impressions, actions and market volatility (VIX) and implemented a keyword buying strategy to capitalize on these relationships -
Search ConsultantB Line Marketing Feb 2005 - Mar 2008• Created, optimized and maintained 10-15 search marketing accounts on Google, Yahoo and MSN• Determined account hierarchies, generated keyword lists, tested ad copy and landing pages, determined optimal bids, analyzed competitors• Reviewed client websites and recommend changes to improve ROI, organic rankings, navigation and user experience
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Online Marketing Manager/WebmasterAgora Financial Sep 2005 - Feb 2007Baltimore, Maryland, Us• Managed all facets of websites offering financial advice including site architecture, template changes, CSS, and new features such as RSS feed and submission forms• Improved monthly web traffic for www.sovereignsociety.com by 4X by generating content, securing relevant inbound links and leveraging social media channels• Implemented and continually optimized profitable PPC marketing campaign• Coded/maintained five blogs, trained writers to use software and optimized blogs for search engines• Analyzed all online marketing efforts including display ads, paid/organic search, text ads, co-registration programs and affiliate marketing; Executed necessary changes with the goal of maximizing ROI -
Online Media ManagerAplus.Net Jan 2004 - Aug 2005Overland Park, Ks, Us• Monitored, analyzed and improved online marketing campaign in excess of $150K/month• Created and optimized over 85 individual PPC accounts on Google and Yahoo• Managed affiliate marketing campaigns including CJ.com and identified new marketing opportunities• Developed banner and text ads and tracked performance based on creative, content, placement and exposure• Negotiated media buys with account managers from over a dozen major hosting review sites• Monitored online forums and company email to directly resolve service issues with customers -
Marketing ConsultantAsset Marketing Systems Aug 2003 - Jul 2004San Diego, California, Us• Devised marketing plans for 80 financial advisors with aggregate annual insurance premium of over $100 million• Determined viable marketing mediums based on geographical/industrial trends and competitive analysis• Liaison to technology department charged with generating accurate and efficient reports
Matt Barrett Skills
Matt Barrett Education Details
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University Of MarylandRobert H. Smith School Of Business
Frequently Asked Questions about Matt Barrett
What company does Matt Barrett work for?
Matt Barrett works for Amazon
What is Matt Barrett's role at the current company?
Matt Barrett's current role is Principal Product Manager at Amazon.
What is Matt Barrett's email address?
Matt Barrett's email address is ma****@****aol.com
What is Matt Barrett's direct phone number?
Matt Barrett's direct phone number is +170326*****
What schools did Matt Barrett attend?
Matt Barrett attended University Of Maryland.
What skills is Matt Barrett known for?
Matt Barrett has skills like Sem, Online Advertising, Ppc, Google Analytics, Seo, Advertising, Omniture, Affiliate Marketing, Supply Side Platform, Online Marketing, Display Advertising, Mobile Marketing.
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