Matt Barrett Email & Phone Number

Seattle, Wa, Us

Basking Ridge, Nj, Us

• Directly manage over a billion dollars per year in programmatic ad revenue• Lead a global team of 12 product managers responsible for driving backlog for ~150 engineers• Work directly with top publishers, DSPs, and brands to present vision and incorporate feedback into roadmap• Successfully met aggressive deadlines to migrate Yahoo and Microsoft properties to new tech stack. Revenue positive.

Basking Ridge, Nj, Us

Launched supply side platform, a programmatic display advertising solution for publishers and prioritized development tasks for software engineers based on data, competitive analysis and direct feedback from premium publishers. Responsibilities included:• Defined requirements for over 200 new features, presented to engineers located in six countries, and negotiated timelines for production installs• Hired/managed global team of product managers tasked with owning roadmaps for 50+ engineers • Planned and launched header bidding API and header bidding container solution for monetization• Drove prioritization, implementation and internal/external socialization of ad quality controls, fraud monitoring, dynamic floor price optimization, user matching, audience targeting & analytics• Designed data model and coded reporting suite using business intelligence tool Qlikview • Evaluated, selected and led integrations w/ 3rd party data providers (Moat, TheMediaTrust, Staq)• Defined data to be exchanged in real-time with all major buyers based on the IAB's OpenRTB spec and drove integration process• Developed product feature requirements template that has been adopted across entire organization• Created internal process docs for publisher and advertiser UI configurations, retargeting pixel creation, reporting and handling malware outbreaks• Hosted / led feedback discussions at multiple Client Advisory Board summits• Regularly presented well-organized, data-driven proposals to executive teams and decision makers• Designed private deals feature suite giving users control of deal priority, transparency and optimization and access to expose deal opportunities via API with multiple buyers• Collaborated on industry standards - OpenRTB, TAG initiative and header bidding API• Led effort to evaluate and ultimately replace data and analytics infrastructure and UI

New York, Ny, Us

Launched demand side platform, a programmatic display advertising solution for advertisers and prioritized development tasks for software engineers. Responsibilities included:• Led design/development of new user interface and dashboard based on client feedback, user experience testing, and competitive insights• Defined feature requirements for campaign workflow, private deal configuration, creative management, pixel creation and user management• Managed integrations with internal services to support behavior targeting, ad quality, impressionforecasting, and real-time bidding with major ad exchanges and other inventory supply sources• Collaborated with team of data scientists to implement campaign optimization controls • Prioritized backlog of new features against platform stability projects based on estimated revenue impact

New York, Ny, Us

Launched AOL Network’s self-service display advertising solution for advertisers and prioritized development tasks for software engineers. Responsibilities included:• Designed and administered survey to 30 major advertisers, aggregated survey data and used results to influence product roadmap• Identified key performance metrics and designed daily, weekly and monthly reports used by executive team and analysts• Implemented lead attribution tracking system using unique URL values, new database fields and custom Omniture tagging

Developed organic and paid search strategies for Advertising.com’s search marketing client base.• Pioneered newly created position and hired/managed team of five• Drove paid and organic search marketing strategies for $10MM in monthly revenue• Performed search engine optimization audits for Fortune 500 companies and made recommendations related to link building, content, site architecture and the use of social media• Conducted correlation analysis for top online trading client showing statistically significant relationship between impressions, actions and market volatility (VIX) and implemented a keyword buying strategy to capitalize on these relationships

• Created, optimized and maintained 10-15 search marketing accounts on Google, Yahoo and MSN• Determined account hierarchies, generated keyword lists, tested ad copy and landing pages, determined optimal bids, analyzed competitors• Reviewed client websites and recommend changes to improve ROI, organic rankings, navigation and user experience

Baltimore, Maryland, Us

• Managed all facets of websites offering financial advice including site architecture, template changes, CSS, and new features such as RSS feed and submission forms• Improved monthly web traffic for www.sovereignsociety.com by 4X by generating content, securing relevant inbound links and leveraging social media channels• Implemented and continually optimized profitable PPC marketing campaign• Coded/maintained five blogs, trained writers to use software and optimized blogs for search engines• Analyzed all online marketing efforts including display ads, paid/organic search, text ads, co-registration programs and affiliate marketing; Executed necessary changes with the goal of maximizing ROI

Overland Park, Ks, Us

• Monitored, analyzed and improved online marketing campaign in excess of $150K/month• Created and optimized over 85 individual PPC accounts on Google and Yahoo• Managed affiliate marketing campaigns including CJ.com and identified new marketing opportunities• Developed banner and text ads and tracked performance based on creative, content, placement and exposure• Negotiated media buys with account managers from over a dozen major hosting review sites• Monitored online forums and company email to directly resolve service issues with customers

San Diego, California, Us

• Devised marketing plans for 80 financial advisors with aggregate annual insurance premium of over $100 million• Determined viable marketing mediums based on geographical/industrial trends and competitive analysis• Liaison to technology department charged with generating accurate and efficient reports