Responsible for creating content, identifying partnerships, strengthening relationships and enhancing fundraising opportunities to support the creator economy. Host and co-creator of the branded podcast It's No Fluke. Editor-in-Chief for the blog, recruiting and working with contributors. Keynote speaker on behalf of the brand and creator economy.

Founded and built the award-winning PR agency, Status Creative. Our first project won Best Use of Video in Social Media from PRNewswire. Building on that success, we worked with Chrysler, Chevrolet, Pure Michigan, Amway, The Detroit Lions and more before going national and international.Over the past 11 years we've built a top-level network that rivals any agency all with one important distinction. We don't pitch. We don't write releases. We get coverage and we get paid on what we deliver, not what we promise. This has led to working with Adobe, FIS, Experian, Oracle, Instructure, MeridianLink and countless other publicly-traded multi-billion dollar companies that value the importance of owning their narrative.

Responsible for leading global messaging strategy around key verticals, developing new programs for media placement and enhancing the awareness of key global thought leaders and subject matter experts within the company.

Responsible for leading and curating the best and largest global influencer team in the industry, securing media placements and hosting/speaking on live broadcasts as an evangelist for Adobe Think Tank. Helped create the Webby-nominated series Hack The Bracket.

https://www.inc.com/author/jeff-barrett

Consultant and brand evangelist managing creative and strategic digital, social and shopper marketing solutions for the world's best brands. Concentration in promotions, loyalty, sponsored social and native technology. Specifically managing the Microsoft account and supporting campaigns for Starbucks, Coke, Walmart, Sprint, LG, Nautica, TJX, Popeye's, Marriott, IHG, AMEX and more. Called upon to come up with innovative and engaging on-site and digital experiences that drive conversion.

Wrote over 100 columns about business, social media and communications.

Had the opportunity to work for the former Director of JDRF. The objective was turn around a struggling national organization, one that had lost 30% of their donors in the previous five years. In 2011, donations were up for the first time since 2003. *Created social influencer program that won Innovation Michigan in 2010 over companies like Ford, GM, Steelcase and Amway. Took the top 30 social influencers in the region and developed a system where they strategically posted content at specific times - each with their own unique spin. Increased online presence by 10 times in less than a year. *YNPN Leadership Award Nominee (2010)*Work closely with community leaders.