Barrett Ward Email & Phone Number

Knoxville Metropolitan Area

• Drive growth and success for clients across diverse industries, including outdoor retail, manufacturing, e-commerce, aviation, and hospitality, through high-quality end-to-end consultancy services• Collect and analyze data using industry-leading tools to provide actionable insights and recommendations to leadership • Conceptualize, design-engineer, and prototype a range of products and assemblies, such as PCBs, outdoor tools, electronic accessories, and outdoor equipment… Show more • Drive growth and success for clients across diverse industries, including outdoor retail, manufacturing, e-commerce, aviation, and hospitality, through high-quality end-to-end consultancy services• Collect and analyze data using industry-leading tools to provide actionable insights and recommendations to leadership • Conceptualize, design-engineer, and prototype a range of products and assemblies, such as PCBs, outdoor tools, electronic accessories, and outdoor equipment components• Offer expert guidance on effective budget allocation for design and marketing initiatives championing scalable growth• Collaborate with clients to understand their unique goals, pain points, and visions, developing comprehensive solutions that address multiple stakeholders' needs• Transform market data into tailored strategic plans and digital assets, driving business growth through messaging, branding, advertising campaigns, and digital development• Expand into new vertical markets by fostering strategic partnerships and marketing collaborations, streamlining efficiencies, and reducing costs by providing implementation roadmaps and collateral, offering ongoing support throughout execution• Analyzing KPIs, deploying products, websites and services, and empowering clients to achieve success• Identifying and capitalizing on market opportunities, uncovering product gaps, and exploring new avenues to enhance both new and existing product engagement• Utilize relevant tools to evaluate current marketing strategies and develop actionable plans for content, technology, and market positioning• Cultivate relationships with employees and executives to foster a cohesive marketing vision, inspire motivation, and improve performance through data-driven insights tailored to business units or individuals Show less

Knoxville Metropolitan Area

• Spearhead both day-to-day and strategic marketing design operations, championing a culture of innovation, user-focused execution, and continuous improvement to align solutions with best-in-class standards• Lead the design and development of a diverse product portfolio for DTC, retail, and wholesale channels, providing clients with new brand/product lines, marketing, web design, content, and product roadmaps• Collaborate with management to identify untapped product and vertical channel… Show more • Spearhead both day-to-day and strategic marketing design operations, championing a culture of innovation, user-focused execution, and continuous improvement to align solutions with best-in-class standards• Lead the design and development of a diverse product portfolio for DTC, retail, and wholesale channels, providing clients with new brand/product lines, marketing, web design, content, and product roadmaps• Collaborate with management to identify untapped product and vertical channel categories, achieving 3 consecutive years of 15%+ new growth by integrating existing offerings between brands• Leverage market insights to create products and digital properties supported by existing infrastructure and positioned for growth, reducing overhead while maintaining unique brand identity• Lead cross-functional teams in wireframing, prototyping, product design, and content creation, refining products, and features through A/B testing, focus groups, and expert user testing• Utilize competitor analysis and data-driven insights to optimize ad spend, drive organic traffic, and create content tailored to search engine optimization• Direct and track product manufacturing and related marketing campaigns to maintain quality standards and streamline cost efficiencies• Coordinate go-to-market/launch roadmap creation and implementation, optimizing market strategy and delivering against KPIs through performance tracking• Serve as a trusted advisor to leadership on marketing and product placement gaps, fostering innovation and meaningful change as a valued, often-contrarian voice• Synthesize market insights into engaging brand stories, visual collateral, messaging, and campaigns that drive attributable engagement across target audiences• Elevate creative standards by producing and consulting on materials across businesses, including advertising, products, and vertical marketing strategies and opportunities Show less

Sevier County, Tennessee, United States

• Analyzed marketing and sales data to identify growth opportunities, developing digital solutions for innovative strategies, including a group booking module that increased multiple cabin rentals by 200%+ and a direct mail campaign that boosted property rentals by 15%• Drove significant brand engagement and awareness by designing, launching, tracking, and optimizing targeted marketing campaigns and strategies across direct mail, Google Ads, Facebook, and on-site advertising• Utilized… Show more • Analyzed marketing and sales data to identify growth opportunities, developing digital solutions for innovative strategies, including a group booking module that increased multiple cabin rentals by 200%+ and a direct mail campaign that boosted property rentals by 15%• Drove significant brand engagement and awareness by designing, launching, tracking, and optimizing targeted marketing campaigns and strategies across direct mail, Google Ads, Facebook, and on-site advertising• Utilized data-driven insights to optimize keyword positioning and create tailored pillar pieces and evergreen blog content, enhancing SERP by tailoring SEO to niche markets• Collated and leveraged competitor data to forecast markets and branding trends, positioning the company for future success by staying ahead of contemporary changes Show less

United States

- Performed construction, assembly, and parts fabrication of various experimental aircraft components for clients using manufacturers’ plans and specifications.- Researched, ordered, installed and tested various components for safety and reliability.- Designed and open sourced a user interface for multifunction avionic displays portions of which are currently used by Garmin, Dynon, and Rockwell/Collins. - Installed and interfaced glass cockpit hardware, software, transmitters, and… Show more - Performed construction, assembly, and parts fabrication of various experimental aircraft components for clients using manufacturers’ plans and specifications.- Researched, ordered, installed and tested various components for safety and reliability.- Designed and open sourced a user interface for multifunction avionic displays portions of which are currently used by Garmin, Dynon, and Rockwell/Collins. - Installed and interfaced glass cockpit hardware, software, transmitters, and receivers per client needs and preferences.- Applied best practices for all electrical and structural, fit and finishing, preparation, and preflight testing to meet or exceed industry requirements. Show less

Memphis, Tennessee, United States

• Established and directed standards, goals, and strategies that positioned one of the southeast's largest commercial and industrial painting companies for success• Achieved 10%+ year-over-year growth in gross sales by tapping underutilized resources, expanding the core business through a consulting division and heavy equipment rental• Estimated, structured, and negotiated multi-million-dollar painting contracts for high-profile clients, including FedEx, Toyota, Dow, International… Show more • Established and directed standards, goals, and strategies that positioned one of the southeast's largest commercial and industrial painting companies for success• Achieved 10%+ year-over-year growth in gross sales by tapping underutilized resources, expanding the core business through a consulting division and heavy equipment rental• Estimated, structured, and negotiated multi-million-dollar painting contracts for high-profile clients, including FedEx, Toyota, Dow, International Paper, Kellogg's, and DuPont• Collaborated with manufacturers and fabricators to maintain impeccable standards across contract shop work, while conceptualizing and implementing innovative in-house solutions for coating needs Show less

Palm Springs, California, United States

• Fostered authentic relationships with children and young adults (ages 6-19) to enhance their artistic and technological skills in robotics, CAD, photography, graphic design, and programming• Developed and delivered engaging programs that combined art and technology, enabling students to effectively communicate physical and digital ideas• Assessed individual and group needs, creating tailored goals and projects to promote meaningful improvement