Barrie Berquist Email & Phone Number

Dallas, Texas, United States

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

Dallas/Fort Worth Area

• Developed processes to measure and improve sales performance (e.g. National Account trackers, scorecards, compliance reports, etc.)
• Collaborated with multifunctional teams such as Shopper Marketing, Revenue & Margin Management, Category Management, Marketing, Sales, Innovation and other commercial functions towards the execution and implementation.
• Acted as the communication liaison between National Account field teams, Route-to-Market systems and cross-functional teams within the Corporate office
• Prepared PowerPoint presentations to communicate program-specific details across National Accounts to Executive Management

Greater Minneapolis-St. Paul Area

• Category Captain of the $500M Carbonated Soft Drinks Category at Target
• Leveraged syndicated and POS data to protect and optimize distribution, space, assortment, and merchandising during annual transitions and bimonthly revisions
• Provided reporting and analysis of category information using multiple sources including: IRI, JDA Space Planning, Feature Vision, as well as Target’s internal programs such as Merch IQ and Category Knowledge System.
• Developed fact-based recommendations, provided insights, and offered innovative solutions to help drive growth
• Managed 1 Category Analyst
• Named “Category Management Professional of the Year” – Dr Pepper Snapple Group – April 2015

Greater Minneapolis-St. Paul Area

• Supported Category Manager of the Carbonated Soft Drink (CSD) Category on the Target Account
• Certified in JDA Space Planning
• Received “Outstanding Category Management Team” Award – Presented by Target Corporation – October 2014

• Planned and executed the all day marketing conference encompassing speakers, sponsorship, trade show, communications and venue
• Recruited, engaged, and led Annual Conference volunteers to ensure a positive experience for conference attendees
• Managed Annual Conference budget, maintained organized records, and provided monthly updates to the MN AMA Board of Directors

• Directed activities within the dairy and fresh divisions of the Analytics Department to ensure all clients’ analytical needs were met
• Managed, coached, and evaluated 6 full-time Category Managers and Space Technologists
• Organized, analyzed, and presented data from multiple sources (including Nielsen Nitro, Nielsen Answers, Homescan, and FeatureVision) to Business Managers and decision makers at CPG companies and grocery retailers
• Provided analytical expertise and made recommendations to impact the pricing, promotion, and placement of consumer products at SUPERVALU banners across the United States

• Created retail analysis reports and presented findings and implications to ConAgra executives.
• Coordinated efforts and communications within retail team to ensure analytical requirements were met.
• Developed standard templates and provided benchmarking across customer teams and region.
• Organized, analyzed and presented data from multiple sources.

Champlin, MN

• Rotated cross-functionally to learn key elements of the business and prepare for a future management role within the company
• Generated appointment leads using event marketing at Minnesota State Fair to help set in-home consultations
• Developed a process to backfill cancelled appointments with geographically-logical future appointments, which helped reduce appointment lead time
• Improved appointment scheduling system for Chicago market to reduce sales reps’ drive time.
• Analyzed call center and field processes using qualitative and quantitative data to identify opportunities for growth
• Used Kaizen/Lean principles to improve truck loading process to reduce inventory and shorten installation lead time by several days

• Effectively managed all front-end activities in a fast-paced, high-stress, retail environment to ensure a pleasant shopping experience for customers
• Supervised 75+ cashiers
• Resolved customer issues in a professional manner to customer’s satisfaction
• Served as point-of-contact for customers to assist with sales, promotions, coupon redemption, and rebates
• Consistently scored 100% on “secret shopper” evaluations
• Regularly received recognition for achieving “shrink” reduction goals

• Managed a five-year, $2,500,000 budget
• Selected, trained, and supervised assessment technicians to collect research data
• Coordinated efforts of cross-functional teams
• Authored training manuals, several peer-reviewed journal articles and a book chapter in work-related efforts
• Submitted grant applications and progress reports by deadlines to secure $12,500,000 in grant funding
• Traveled to sites around the United States to conduct a multi-day training seminar

• Recruited families to participate in a longitudinal research project
• Met with study participants to complete annual questionnaires and demographics forms
• Distributed and collected packets of questionnaires to teachers of child participants at local elementary schools
• Interviewed children at their school and administered standardized academic achievement tests and questionnaires to track program effects on the academic performance of child participants
• Issued checks to parents and teachers of child participants for completing questionnaires
• Created and maintained an effective organizational system to track the completion of parent, teacher and child assessments for several hundred study participants

• Analyzed markets and conducted market research to define target market for a Hispanic, cookie company
• Positioned product to build brand equity as a gourmet, high-quality product to be given as a gift
• Developed customer loyalty program to reach new customers, increase basket size, and develop loyal customers
• Developed an online marketing strategy to reach the target market and increase sales

• Recommended brand strategy for a 3M Company consumer electronic product for 3M Poland Management
• Orchestrated market and product research on emerging markets with Viennese students

Mba, Marketing

Activities and Societies: Marketing Network- Part-Time Member Liaison National Association of Women MBAs (NAWMBA) Member

Msw, Social Work - Human Service Management

Bas, Psychology