Barrie Berquist Email & Phone Number

Dallas, Texas, United States

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

Dallas/Fort Worth Area

• Developed processes to measure and improve sales performance (e.g. National Account trackers, scorecards, compliance reports, etc.)• Collaborated with multifunctional teams such as Shopper Marketing, Revenue & Margin Management, Category Management, Marketing, Sales, Innovation and other commercial functions towards the execution and implementation of account plans and programs• Acted as the communication liaison between National Account field teams, Route-to-Market systems and cross-functional teams within the Corporate office• Prepared PowerPoint presentations to communicate program-specific details across National Accounts to Executive Management

Greater Minneapolis-St. Paul Area

• Category Captain of the $500M Carbonated Soft Drinks Category at Target• Leveraged syndicated and POS data to protect and optimize distribution, space, assortment, and merchandising during annual transitions and bimonthly revisions• Provided reporting and analysis of category information using multiple sources including: IRI, JDA Space Planning, Feature Vision, as well as Target’s internal programs such as Merch IQ and Category Knowledge System (CKS)• Developed fact-based recommendations, provided insights, and offered innovative solutions to help drive growth • Managed 1 Category Analyst• Named “Category Management Professional of the Year” – Dr Pepper Snapple Group – April 2015

Greater Minneapolis-St. Paul Area

• Supported Category Manager of the Carbonated Soft Drink (CSD) Category on the Target Account• Certified in JDA Space Planning• Received “Outstanding Category Management Team” Award – Presented by Target Corporation – October 2014

• Planned and executed the all day marketing conference encompassing speakers, sponsorship, trade show, communications and venue• Recruited, engaged, and led Annual Conference volunteers to ensure a positive experience for conference attendees• Managed Annual Conference budget, maintained organized records, and provided monthly updates to the MN AMA Board of Directors

• Directed activities within the dairy and fresh divisions of the Analytics Department to ensure all clients’ analytical needs were met• Managed, coached, and evaluated 6 full-time Category Managers and Space Technologists• Organized, analyzed, and presented data from multiple sources (including Nielsen Nitro, Nielsen Answers, Homescan, and FeatureVision) to Business Managers and decision makers at CPG companies and grocery retailers• Provided analytical expertise and made recommendations to impact the pricing, promotion, and placement of consumer products at SUPERVALU banners across the United States

•Created retail analysis reports and presented findings and implications to ConAgra executives.•Coordinated efforts and communications within retail team to ensure analytical requirements were met.•Developed standard templates and provided benchmarking across customer teams and region.•Organized, analyzed and presented data from multiple sources.

Champlin, Mn

•Rotated cross-functionally to learn key elements of the business and prepare for a future management role within the company•Generated appointment leads using event marketing at Minnesota State Fair to help set in-home consultations•Developed a process to backfill cancelled appointments with geographically-logical future appointments, which helped reduce appointment lead time•Improved appointment scheduling system for Chicago market to reduce sales reps’ drive time. •Analyzed call center and field processes using qualitative and quantitative data to identify opportunities for growth•Used Kaizen/Lean principles to improve truck loading process to reduce inventory and shorten installation lead time by several days•Traveled to national company-owned retail locations throughout the U.S. to observe field operations and coach new sales representatives

•Effectively managed all front-end activities in a fast-paced, high-stress, retail environment to ensure a pleasant shopping experience for customers•Supervised 75+ cashiers•Resolved customer issues in a professional manner to customer’s satisfaction•Served as point-of-contact for customers to assist with sales, promotions, coupon redemption, and rebates•Consistently scored 100% on “secret shopper” evaluations•Regularly received recognition for achieving “shrink” reduction goals•Was named employee of the month in November 2002

•Managed a five-year, $2,500,000 budget •Selected, trained, and supervised assessment technicians to collect research data•Coordinated efforts of cross-functional teams•Authored training manuals, several peer-reviewed journal articles and a book chapter in work-related efforts•Submitted grant applications and progress reports by deadlines to secure $12,500,000 in grant funding•Traveled to sites around the United States to conduct a multi-day training seminar•Conducted video-taped observations of parents interacting with their children to supplement self-report data•Incorporated creative strategies to locate transient participants and increase participant retention•Supervised all data collection/data entry efforts•Analyzed qualitative and quantitative data and presented research findings and implications to project investigators•Created promotional and project launch materials to communicate a consistent, informational message

•Recruited families to participate in a longitudinal research project•Met with study participants to complete annual questionnaires and demographics forms•Distributed and collected packets of questionnaires to teachers of child participants at local elementary schools•Interviewed children at their school and administered standardized academic achievement tests and questionnaires to track program effects on the academic performance of child participants•Issued checks to parents and teachers of child participants for completing questionnaires•Created and maintained an effective organizational system to track the completion of parent, teacher and child assessments for several hundred study participants•Conducted video-taped observations of parents interacting with their children to supplement self-report data•Observed and evaluated intervention staff to determine level of adherence and fidelity to program components•Transcribed data, entered data

•Analyzed markets and conducted market research to define target market for a Hispanic, cookie company•Positioned product to build brand equity as a gourmet, high-quality product to be given as a gift•Developed customer loyalty program to reach new customers, increase basket size, and develop loyal customers•Developed an online marketing strategy to reach the target market and increase sales

•Recommended brand strategy for a 3M Company consumer electronic product for 3M Poland Management•Orchestrated market and product research on emerging markets with Viennese students

Mba, Marketing

Activities and Societies: Marketing Network- Part-Time Member Liaison National Association of Women MBAs (NAWMBA) Member

Msw, Social Work - Human Service Management

Bas, Psychology