Barrie (Freeman) Rappaport Email and Phone Number
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Barrie (Freeman) Rappaport personal email
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Insights Professional known for my ability to build rapport and foster positivity in every interaction. In my tenure at data firms like Circana (NPD), Ipsos, Nielsen, and Numerator, I've cultivated strong relationships with clients by leveraging my strengths as a relator and adaptability. By understanding their unique needs and challenges, I've delivered tailored solutions that drive success in the competitive CPG and retail landscape. Expertise in: Shopper Insights | Consumer InsightsStrategic Planning | Project Management | Vendor ManagementSyndicated Data Analysis (Scan and Panel) | Quantitative Custom Research (Surveys, CSAT, Custom Panels, Segmentation, Trackers) | Digital Data Collection (Digital Receipts)
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Senior ConsultantBig Chalk 2021 - PresentEvanston, Il, UsSupporting CPG companies and data providers project support on syndicated and consumer panel data and custom research from Nielsen and other vendors. Supporting the entire project lifecycle from kickoff to delivery. Proficient with NIQ Discover & Byzzer platforms. -
Insights Manager/Senior Manager/DirectorFreelance 2020 - 2021I am a trusted Insights or research consultant in the consumer packaged goods or technology industries. I support companies that want to drive growth and develop GTM positioning using fact-based data. I work with both client and supplier-side organizations that are proactively developing tactics to navigate the rapid changes affecting nearly all industry sectors. I am open to contract, freelance, or full-time opportunities.
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Manager, Marketing Insights - CorporateCdw 2018 - 2020Vernon Hills, Il, UsLeading multi-brand technology solutions provider to business, government, education, and healthcare customers Accountable for developing insight-based reporting to help plan and optimize the customer buying journey across multi-channel marketing campaigns and CDW’s digital properties• Identify areas of growth and work with Corporate Strategy to design growth strategies defined by market assessment and opportunity• Evaluates customer intent, needs, expectations, perceptions, attitudes, opinions, and interests • Accountable for identifying and communicating new market opportunities based on industry and segment insights -
Independent ConsultantCustom Specialty Promotions 2017 - Jan 2018Co-lead corporate effort to create and launch an online retail application for customers to create their own custom apparel and gifts.
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Senior Consultant (Contract)Numerator 2014 - 2017Chicago, Illinois, UsProvider of next generation consumer insights derived from America’s largest purchase panelLeverage InfoScout’s proprietary consumer panel and resulting data to deliver analytic insights to InfoScout’s customers that drive increased sales and improved marketing effectiveness. • Work with key customers and InfoScout’s leadership to prototype and pilot new solutions and enhanced capabilities within InfoScout’s product portfolio• Power user of InfoScout’s analytical tools (Insights, MicroStrategy, SurveyGizmo, Q, etc.)• Manage all phases of project from kickoff to delivery/presentations with key CPG companies -
Manager, Customer SuccessSpins 2013 - 2014Chicago, Il, UsLeading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products IndustrySupported VP Customer Success and VP Digital Marketing interfacing across all business channels with responsibility for all aspects of the MyReceipts digital receipt platform. • Co-led successful onboarding process of a leading 250+ store grocery chain within my first ninety days• Oversaw end-to-end implementation of the digital receipt service across our retail partners from contract acceptance, technical integration working closely with the technical team to define the overall launch plan including marketing plans • Maintained and managed client relationships, post-launch, to gather new requirements, design product roadmaps and help develop strategic and operational plans for the digital receipt solution platform• Developed analytical report prototype for customer identified store level database -
Associate Client DirectorNielsen 2012 - 2013New York, Ny, UsGlobal company that provides a comprehensive understanding of what consumers Watch and BuyServed as key client service contact for two CPG manufacturers representing $6M annual revenue• Exceeded revenue targets by more than 10% in 2012 and 2013• Managed and developed three direct reports • Recruited to revitalize a challenging client. Quickly developed working relationship research director and by creating a program roadmap with key touchpoints. Subsequently, established rapport with US President provided support for several corporate updates.o Provided key series of reports on macro eating trends and impact of low carb lifestyle which were used in quarterly presentations to the U.S. team as well as to senior management based in Italy.o Nielsen services were expanded into South America based on the improved level of service and thought leadership. -
Director - Ipsos LoyaltyIpsos 2010 - 2011Paris, FrA division of Ipsos North AmericaManaged major $3mm customer satisfaction (CSAT) initiative as onsite client liaison• Recommended strategic approach to evaluate impact of high profile customer reward initiative against satisfaction• Prepared and delivered in-depth analyses highlighting ways to increase customer satisfaction levels leading to higher store sales and profits • Developed and nurtured senior level business partner relationships within client’s organizational structure -
Director New Product Development - Pubtrack ConsumerRr Bowker, Llc 2006 - 2009Chatham, Nj, UsRR Bowker is publishing industry’s leading bibliographic information and management solutions supplierSuccessfully developed and launched a syndicated service, that tracked consumer purchasing of books using an online panel. • Managed all aspects of product development ranging from product requirements, vendor selection, reporting tools, etc. at or below established budgets• Acquired charter subscription clients including Random House, Scholastic, and Zondervan.• Presented to leading publishers and retailers attending at BookExpo America the “State of the Business”. • Revenues reached $800k by the end of year three. Established Bowker as an intelligence source within the publishing community -
Senior Account ExecutiveIpsos-Insight 2000 - 2006Paris, FrA division of Ipsos North America (acquired from The NPD Group)Managed all phases of several longitudinal/static tracking studies (syndicated and proprietary panels), including initial client discussions, diary design, data preparation/ processing specifications, report design, and in-depth analyses• Increased revenues +30% led by a successful relaunch of Ipsos BookTrendsSM, a syndicated tracking study measuring consumer demand for books, including a +137% lift in product revenues • Keynote and/or featured speaker at leading industry conventions including BookExpo America, Book Industry Study Group, Wholesale Florists & Floral Supplier Association, Society of American Florists• Published an article “The Used Book Marketplace: Fact or Fiction” in Publishing Research Quarterly
Barrie (Freeman) Rappaport Education Details
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University Of Massachusetts AmherstMarketing
Frequently Asked Questions about Barrie (Freeman) Rappaport
What company does Barrie (Freeman) Rappaport work for?
Barrie (Freeman) Rappaport works for Big Chalk
What is Barrie (Freeman) Rappaport's role at the current company?
Barrie (Freeman) Rappaport's current role is Insights Director/Senior Consultant.
What is Barrie (Freeman) Rappaport's email address?
Barrie (Freeman) Rappaport's email address is ba****@****cdw.com
What is Barrie (Freeman) Rappaport's direct phone number?
Barrie (Freeman) Rappaport's direct phone number is +131266*****
What schools did Barrie (Freeman) Rappaport attend?
Barrie (Freeman) Rappaport attended University Of Massachusetts Amherst.
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