Barri Rafferty

Barri Rafferty Email and Phone Number

Chief Communications Officer and Head of Public Affairs @ Anywhere Real Estate Inc.
New York, NY, US
Barri Rafferty's Location
New York City Metropolitan Area, United States, United States
Barri Rafferty's Contact Details

Barri Rafferty personal email

Barri Rafferty phone numbers

About Barri Rafferty

- Has held roles as Global Head of Communications and Brand Management at Wells Fargo, Global CEO of Ketchum, and has a history of driving value for businesses, brands, stakeholders, communities, and teams. - A strong consultant and change agent known for working with executive teams to modernize offerings, enhance sales, create global transformation, deliver a consistent brand experience, and effectively streamline organizations for effectiveness.- An equal parts right brain and left-brain thinker who leverages insights, data, and technology to develop effective creative that is engaging in a crowded marketplace. Leverages the marketing and communications ecosystem to personalize communications creating efficiency and measurable outcomes.- A confident, persuasive communicator with global public relations and brand expertise overseeing internal and external communications, financial communications, government affairs, social impact, digital/social channels, product/service and enterprise brand campaigns, employer brand, corporate affairs, reputation management and change management. -A talent magnet and inspiring, collaborative leader with a track record of building next generation leaders by marrying empathy and accountability to create learning environments. A devoted advocate of diversity, equity, and inclusion in her personal and professional life. A leader who possesses exceptional interpersonal skills with a demonstrated ability to communicate findings, win supporters and move people and organizations to action.

Barri Rafferty's Current Company Details
Anywhere Real Estate Inc.

Anywhere Real Estate Inc.

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Chief Communications Officer and Head of Public Affairs
New York, NY, US
Barri Rafferty Work Experience Details
  • Anywhere Real Estate Inc.
    Chief Communications Officer And Head Of Public Affairs
    Anywhere Real Estate Inc.
    New York, Ny, Us
  • Sodali & Co
    Chief Executive Officer, Americas
    Sodali & Co Sep 2023 - Present
    New York, Ny, Us
    CEO, Americas of this stakeholder global engagement and ESG consulting firm. We help clients navigate the growingly complex stakeholder landscape from shareholder services to corporate governance, sustainability and financial communications. We are a TPG owned company and part of their growth fund.
  • C200
    Interim Ceo
    C200 Aug 2022 - Sep 2023
    Chicago, Illinois, Us
    Stepped up from board member to lead the world’s premier women’s business leadership organization. The primary mission of C200 is to inspire, educate, celebrate, and advance current and future women’s profit-center leaders, and change the face of business one woman at a time.
  • Rafferty Consulting
    Consultant
    Rafferty Consulting Jul 2022 - Sep 2023
    Created strategic consultancy to support start up and mid-size companies modernize their brand positioning, create stronger employee brands, scale their business in both B2B and B2C offerings, and align organizational structure to enable more effective and efficient growth.
  • Wells Fargo
    Head Of Communications And Brand Management
    Wells Fargo Jul 2020 - May 2022
    San Francisco, California, Us
    Barri Rafferty is the head of Communications & Brand Management, where she oversees Wells Fargo’s reputation management, enterprise brand strategy, external and internal communications, brand advertising, sponsorships, and in-house agency. She directs a team of more than 500 professionals who serve various stakeholders, including the company’s approximately 250,000 employees. A strategic and collaborative leader, Barri plays a key role in helping define the company’s purpose, voice, and brand narrative. She has evolved the offering to start with analytics to inform decisions, put a strategic planning process in place, enhanced storytelling techniques to more effectively reach key internal and external stakeholders, and broken down silos to deliver effective, integrated omni-channel campaigns. She has focused the team on hitting singles and doubles every day to continually enhance favorability and trust metrics, as well as increase positive earned sentiment. They have enhanced crisis preparedness and built a resilient team to tackle issues calmly and strategically.
  • Ketchum
    Ceo & Global President, Na Ceo, Ny Director, Director Ketchum South, Director Global Brand Practice
    Ketchum Jan 1995 - Jul 2020
    New York City, New York, Us
    Barri has risen through the ranks at Ketchum, growing her business and building success at every level. As CEO she has shifted the agency away from the traditional PR model to a communications consultancy, and reorganized NA to focus on industry and specialty expertise in a client centric vs. marketplace model. Her strategy enhanced employee engagement scores and intent to stay increased 4 points in 8 months. Barri created businesses internally including Ketchum Sports and Entertainment, and Ketchum Digital based on a unique shareholder premise that grew to over $20m. Under her leadership, the NY office also doubled in net revenue. Earlier in her tenure at Ketchum, Barri was responsible for attracting some of the agency’s largest clients such as Gillette and HPE, and led award-winning campaigns from Frito-Lay’s first “Crash the Super Bowl,” to Maxwell House “Build A Home America” to Johnson & Johnson’s Pediatric Institute, as well as overseeing the launches of transformative new products such as from Frito-Lay’s Baked Lay’s, Kodak’s Easy Share Camera, to texting for Cingular. Barri is recognized globally as a strong client counselor, inspirational leader and business builder. As the leader of Ketchum she has increased lead generation and the agency win rate. As a key member of the executive committee she formulated and executed the strategy that grew the firm in six years from $200M to over $400M with margin improvement of nearly 5%.
  • Lippe Taylor
    Vice President
    Lippe Taylor May 1992 - Dec 1994
    New York, Ny 1, Us
    Leveraging her expertise in mass marketing, Barri expanded the firm from serving luxury beauty clients to adding both Maybelline and Clairol. She enhanced business processes, recruited new talent and doubled the size of the agency in two years. She also managed accounts Matrix, Escade Beaute, Swarovski and J.F. Lazartigue.
  • Slimfast
    Director Of Public Relations
    Slimfast Jun 1990 - May 1992
    Palm Beach Gardens, Florida, Us
    Barri served as national spokesperson, managed in-house staff and oversaw two agencies to launch nine product extensions in two years. She developed nationally recognized campaigns with Tommy Lasorda and six NFL coaches increasing male usage by 15%. Led the program to put Pound, Wisconsin on a diet. Oversaw the creation and distribution of the Slim-Fast magazine.
  • Burson-Marsteller
    Account Executive
    Burson-Marsteller Feb 1988 - May 1990
    New York, Ny, Us
    Oversaw daily execution of programs for Owens-Corning Fiberglas and the Tile Council of America. Conceived and implemented a 150 site mall-marketing program called “Discover the Affordable Dream,” which increased B2B sales into the manufactured home category.
  • Cone Communications
    Account Coordinator
    Cone Communications Jan 1987 - Jan 1988
    Conducted media relations for Bausch & Lomb’s consumer education tour: “Eyes on the Road.”

Barri Rafferty Skills

Integrated Marketing Media Relations Corporate Communications Public Relations Digital Strategy Strategic Communications Leadership Marketing Communications Internal Communications Crisis Communications Social Media Marketing Reputation Management Social Media Strategy Communications Planning Digital Marketing Message Development Management Publicity Press Releases Event Management Brand Development Digital Media Spokesperson Blogging Thought Leadership Crisis Management Copywriting Communication Training Content Development Corporate Social Responsibility Brand Management Corporate Branding Analyst Relations Content Strategy Strategic Communications Counsel Fundraising Entertainment Public Affairs Influencer Marketing Reputation Brand Awareness Media Studies Strategic Counsel Messaging Sponsorship Financial Communications Relationship Marketing Speech Writing Social Media Measurement

Barri Rafferty Education Details

  • Boston University
    Boston University
    Corporate Communications
  • Tulane University
    Tulane University
    English And Psychology

Frequently Asked Questions about Barri Rafferty

What company does Barri Rafferty work for?

Barri Rafferty works for Anywhere Real Estate Inc.

What is Barri Rafferty's role at the current company?

Barri Rafferty's current role is Chief Communications Officer and Head of Public Affairs.

What is Barri Rafferty's email address?

Barri Rafferty's email address is ba****@****ail.com

What is Barri Rafferty's direct phone number?

Barri Rafferty's direct phone number is (646)-935*****

What schools did Barri Rafferty attend?

Barri Rafferty attended Boston University, Tulane University.

What are some of Barri Rafferty's interests?

Barri Rafferty has interest in Education.

What skills is Barri Rafferty known for?

Barri Rafferty has skills like Integrated Marketing, Media Relations, Corporate Communications, Public Relations, Digital Strategy, Strategic Communications, Leadership, Marketing Communications, Internal Communications, Crisis Communications, Social Media Marketing, Reputation Management.

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