Barri Rafferty Email and Phone Number
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- Has held roles as Global Head of Communications and Brand Management at Wells Fargo, Global CEO of Ketchum, and has a history of driving value for businesses, brands, stakeholders, communities, and teams. - A strong consultant and change agent known for working with executive teams to modernize offerings, enhance sales, create global transformation, deliver a consistent brand experience, and effectively streamline organizations for effectiveness.- An equal parts right brain and left-brain thinker who leverages insights, data, and technology to develop effective creative that is engaging in a crowded marketplace. Leverages the marketing and communications ecosystem to personalize communications creating efficiency and measurable outcomes.- A confident, persuasive communicator with global public relations and brand expertise overseeing internal and external communications, financial communications, government affairs, social impact, digital/social channels, product/service and enterprise brand campaigns, employer brand, corporate affairs, reputation management and change management. -A talent magnet and inspiring, collaborative leader with a track record of building next generation leaders by marrying empathy and accountability to create learning environments. A devoted advocate of diversity, equity, and inclusion in her personal and professional life. A leader who possesses exceptional interpersonal skills with a demonstrated ability to communicate findings, win supporters and move people and organizations to action.
Anywhere Real Estate Inc.
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Chief Communications Officer And Head Of Public AffairsAnywhere Real Estate Inc.New York, Ny, Us -
Chief Executive Officer, AmericasSodali & Co Sep 2023 - PresentNew York, Ny, UsCEO, Americas of this stakeholder global engagement and ESG consulting firm. We help clients navigate the growingly complex stakeholder landscape from shareholder services to corporate governance, sustainability and financial communications. We are a TPG owned company and part of their growth fund. -
Interim CeoC200 Aug 2022 - Sep 2023Chicago, Illinois, UsStepped up from board member to lead the world’s premier women’s business leadership organization. The primary mission of C200 is to inspire, educate, celebrate, and advance current and future women’s profit-center leaders, and change the face of business one woman at a time. -
ConsultantRafferty Consulting Jul 2022 - Sep 2023Created strategic consultancy to support start up and mid-size companies modernize their brand positioning, create stronger employee brands, scale their business in both B2B and B2C offerings, and align organizational structure to enable more effective and efficient growth.
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Head Of Communications And Brand ManagementWells Fargo Jul 2020 - May 2022San Francisco, California, UsBarri Rafferty is the head of Communications & Brand Management, where she oversees Wells Fargo’s reputation management, enterprise brand strategy, external and internal communications, brand advertising, sponsorships, and in-house agency. She directs a team of more than 500 professionals who serve various stakeholders, including the company’s approximately 250,000 employees. A strategic and collaborative leader, Barri plays a key role in helping define the company’s purpose, voice, and brand narrative. She has evolved the offering to start with analytics to inform decisions, put a strategic planning process in place, enhanced storytelling techniques to more effectively reach key internal and external stakeholders, and broken down silos to deliver effective, integrated omni-channel campaigns. She has focused the team on hitting singles and doubles every day to continually enhance favorability and trust metrics, as well as increase positive earned sentiment. They have enhanced crisis preparedness and built a resilient team to tackle issues calmly and strategically. -
Ceo & Global President, Na Ceo, Ny Director, Director Ketchum South, Director Global Brand PracticeKetchum Jan 1995 - Jul 2020New York City, New York, UsBarri has risen through the ranks at Ketchum, growing her business and building success at every level. As CEO she has shifted the agency away from the traditional PR model to a communications consultancy, and reorganized NA to focus on industry and specialty expertise in a client centric vs. marketplace model. Her strategy enhanced employee engagement scores and intent to stay increased 4 points in 8 months. Barri created businesses internally including Ketchum Sports and Entertainment, and Ketchum Digital based on a unique shareholder premise that grew to over $20m. Under her leadership, the NY office also doubled in net revenue. Earlier in her tenure at Ketchum, Barri was responsible for attracting some of the agency’s largest clients such as Gillette and HPE, and led award-winning campaigns from Frito-Lay’s first “Crash the Super Bowl,” to Maxwell House “Build A Home America” to Johnson & Johnson’s Pediatric Institute, as well as overseeing the launches of transformative new products such as from Frito-Lay’s Baked Lay’s, Kodak’s Easy Share Camera, to texting for Cingular. Barri is recognized globally as a strong client counselor, inspirational leader and business builder. As the leader of Ketchum she has increased lead generation and the agency win rate. As a key member of the executive committee she formulated and executed the strategy that grew the firm in six years from $200M to over $400M with margin improvement of nearly 5%. -
Vice PresidentLippe Taylor May 1992 - Dec 1994New York, Ny 1, UsLeveraging her expertise in mass marketing, Barri expanded the firm from serving luxury beauty clients to adding both Maybelline and Clairol. She enhanced business processes, recruited new talent and doubled the size of the agency in two years. She also managed accounts Matrix, Escade Beaute, Swarovski and J.F. Lazartigue. -
Director Of Public RelationsSlimfast Jun 1990 - May 1992Palm Beach Gardens, Florida, UsBarri served as national spokesperson, managed in-house staff and oversaw two agencies to launch nine product extensions in two years. She developed nationally recognized campaigns with Tommy Lasorda and six NFL coaches increasing male usage by 15%. Led the program to put Pound, Wisconsin on a diet. Oversaw the creation and distribution of the Slim-Fast magazine. -
Account ExecutiveBurson-Marsteller Feb 1988 - May 1990New York, Ny, UsOversaw daily execution of programs for Owens-Corning Fiberglas and the Tile Council of America. Conceived and implemented a 150 site mall-marketing program called “Discover the Affordable Dream,” which increased B2B sales into the manufactured home category. -
Account CoordinatorCone Communications Jan 1987 - Jan 1988Conducted media relations for Bausch & Lomb’s consumer education tour: “Eyes on the Road.”
Barri Rafferty Skills
Barri Rafferty Education Details
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Boston UniversityCorporate Communications -
Tulane UniversityEnglish And Psychology
Frequently Asked Questions about Barri Rafferty
What company does Barri Rafferty work for?
Barri Rafferty works for Anywhere Real Estate Inc.
What is Barri Rafferty's role at the current company?
Barri Rafferty's current role is Chief Communications Officer and Head of Public Affairs.
What is Barri Rafferty's email address?
Barri Rafferty's email address is ba****@****ail.com
What is Barri Rafferty's direct phone number?
Barri Rafferty's direct phone number is (646)-935*****
What schools did Barri Rafferty attend?
Barri Rafferty attended Boston University, Tulane University.
What are some of Barri Rafferty's interests?
Barri Rafferty has interest in Education.
What skills is Barri Rafferty known for?
Barri Rafferty has skills like Integrated Marketing, Media Relations, Corporate Communications, Public Relations, Digital Strategy, Strategic Communications, Leadership, Marketing Communications, Internal Communications, Crisis Communications, Social Media Marketing, Reputation Management.
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