Editor In Chief
CurrentLead public relations strategies as a key figure in a Profit 500 company, enhancing client relationships with shareholders, media, and the public.Direct the development of content strategies aligned with the latest Google algorithm updates, collaborating with the marketing team to ensure optimal digital visibility.Manage the creation, publishing, and promotion of the company’s flagship marketing book, The Ultimate Guide To Marketing Online, and oversee the production of monthly newsletters.Oversee the development and scheduling of social media content across platforms, utilizing tools such as Canva, Sprout Social, Hootsuite, and Metricool.Analyze and optimize content performance using Google Analytics, implementing data-driven improvements.Delegate and coordinate projects with in-house writers and freelance teams, ensuring timely delivery under strict deadlines.Provide final approval for all copy and social media content, managing output for a client base of over 10,000.Streamline content production workflows by integrating Zoho CRM, improving operational efficiency.Collaborate with design and technical teams to enhance user experience and SEO across client websites.