Barron Hirsch

Barron Hirsch Email and Phone Number

VP, Digital Media and Ecommerce Marketing @ RxNetwork.net
Hawthorne, NY, US
Barron Hirsch's Location
Hawthorne, New York, United States, United States
Barron Hirsch's Contact Details

Barron Hirsch personal email

n/a

Barron Hirsch phone numbers

About Barron Hirsch

As the VP, Digital Media & Ecommerce Marketing at RxNetwork.net, I lead the P&L management of ecommerce portals that enable mass customization of products among B2B and B2C clients in the healthcare industry. I also source and negotiate terms with product suppliers and manufacturers, and manage and maintain a multivariate testing program to optimize sales conversions and profitability. With 14 years of general management and P&L experience, I have a solid expertise in B2B digital media, medical media, direct response and ecommerce. I have a deep new media proficiency in mobile, search, SEO, and affiliate marketing, and particular skills in retention marketing, database marketing and multivariate testing. I have built and led cross-functional teams that achieved 165% year/year growth in digital advertising revenues, 85% annual retention of existing partner sites, and established ecommerce partnerships with industry-leading publishers, suppliers and manufacturers. My mission is to leverage my MBA and my online marketing skills to create and deliver innovative and impactful digital media and ecommerce solutions that drive growth and value for RxNetwork.net and its customers.

Barron Hirsch's Current Company Details
RxNetwork.net

Rxnetwork.Net

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VP, Digital Media and Ecommerce Marketing
Hawthorne, NY, US
Website:
rxnetwork.net
Employees:
4
Barron Hirsch Work Experience Details
  • Rxnetwork.Net
    Vp, Digital Media And Ecommerce Marketing
    Rxnetwork.Net
    Hawthorne, Ny, Us
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  • Rxnetwork.Net
    Vp, Digital Media & Ecommerce Marketing
    Rxnetwork.Net Sep 2015 - Present
    White Plains, Ny
    P&L management of ecommerce portals featuring category-leading configuration engine enabling mass customization of products among B2B and B2B clients. Lead cross-functional team of 5 team members that built, launched and maintains portal. Source and negotiate terms with product suppliers and manufacturers. Manage and maintain multivariate testing program to identify pricing, product offerings and design elements that maximize sales conversions and profitability.- Responsible for all content marketing and social media programs- Establish ecommerce partnerships with industry-leading publishers, suppliers and manufacturers to drive inbound traffic and co-market products and merchandise- Manage all digital marketing initiatives including SEO, SEM, paid search, email/newsletters programs
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  • Interiors Interactive
    Advisory Board- Media And Marketing
    Interiors Interactive May 2014 - Sep 2015
    Provided strategic advisory and business development services in the areas of digital media, vendor selection and ecommerce.
  • Ehs (Ehealthcare Solutions)
    Vice President, Digital Audience Development & Product Innovation
    Ehs (Ehealthcare Solutions) Oct 2013 - Sep 2015
    Built and lead audience development team responsible for the growth of eHS’ online ad network consisting of over 115 partner sites in healthcare including MD.com, PDR.net, Drugs.com, USPharmacist.com and more. Achieved 165% year/year growth in digital advertising revenues via the use of search, content optimization, content marketing, and site acquisition. Maintained 85% annual retention of existing partner sites by upholding superior client service standards, exceeding industry best-practices, and introduction of new revenue generating programs to partners including rich media mobile, authentication of end users, and Focal Point- eHS’ innovative geotargeting ad delivery platform.
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  • United Business Media
    Senior Director, Digital Media
    United Business Media Aug 2008 - Oct 2013
    Norwalk, Ct
    Designed, built, and managed UBM Medica’s online ad network consisting of 38 partner sites in healthcare including category-leading sites: Radiopaedia.org, PsychiatricTimes.com, FPNotebook.com, CancerNetwork.com and more. Directed a cross-functional team to 128% year/year increase in digital advertising revenues (from $2.6MM to $3.3MM) via growth of the network, and spearheading the introduction of mobile, rich media, contextual targeted, PPL, and PPA programs. Maintained 20% annual growth in available inventory by increasing total available online inventory from 4 to 5 million impressions per month. Built audience development team comprised of 3 partner management professionals to: support partner retention, recruit new partner sites, grow registrant base, increase engagement, and support revenue growth while keeping cost per acquisition metrics within goals.
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  • Jupiter Media
    Senior Director, Ecommerce
    Jupiter Media Jan 2007 - Aug 2008
    Darien, Ct
    Direct P&L responsibility for the ecommerce division with online revenues of $35 million and staff of 14. Manage team of marketing professionals, designers and programmers to drive revenues to record-setting 177 percent year over year growth levels via SEO, affiliate marketing, print advertising, promotional emails and more. Directly responsible for the management, marketing, product development and promotions of all ecommerce sites including industry leaders: Photos.com, Stockexpert.com and Comstock.com.
  • Contegra Systems
    Senior Manager
    Contegra Systems Jun 2001 - Jan 2007
    White Plains, Ny
    Managed the marketing, branding and development of our online multimedia portal programs targeted at vertical markets including healthcare and financial services. Increased divisional revenues by targeting emerging markets with online enhancements to core products that drove increased market share and revenues by an average of over 18% per year.
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  • Mediconsult (Acquired By Webmd)
    Marketing Manager, Marketing & Product Development
    Mediconsult (Acquired By Webmd) Apr 1998 - Jun 2001
    Developed, launched and managed various B2C and B2B health-related services including Mydoctor.com, OfficeStaff.com and online prescription drug applications WebRx and NewRx. Managed the ongoing marketing and product development of these services with strategic business partners and development staff. • Mydoctor.com and OfficeStaff.com services consistently exceeded annual revenue goals by 15 to 22 percent• Managed the promotion and marketing of online properties via direct mail campaigns that utilized permission-based email, traditional direct mail, and telesales to generate new registrants • Campaigns generated 8,400 physician registrants to Mydoctor.com and over 1,100 registrants to OfficeStaff.com, establishing both properties as category-leaders in the healthcare industry.
  • Dun & Bradstreet
    Senior Manager
    Dun & Bradstreet Jan 1994 - Apr 1998
    Purchase, Ny
    Developed and marketed on-line, advertiser supported directories targeted at market segments in various vertical markets (retail, healthcare and financial services). • Provided marketing, direct marketing and product development support for Bell Atlantic’s Internet service, SuperPages.com (formerly known as the NYNEX Interactive Yellow Pages)• Developed direct marketing campaign for the Donnelley New Mover Guide distributed in the Virginia and Washington DC areas.• Products generated $325,000 in annual advertiser revenues. • Developed product marketing plans that included sales projections, financial analysis, competitive analysis, and primary marketing research. • Managed marketing research initiatives, including focus groups and quantitative telephone surveys.

Barron Hirsch Skills

Digital Media E Commerce Marketing Digital Marketing Direct Marketing Online Advertising Email Marketing Strategic Partnerships Online Marketing Marketing Strategy Lead Generation Integrated Marketing Digital Strategy Sem Social Media Marketing Business Development Web Analytics Google Analytics Mobile Marketing Strategy Management Seo Salesforce.com Omniture Product Marketing Search Engine Marketing Search Engine Optimization Content Strategy Copywriting Advertising Competitive Analysis Social Media Leadership

Barron Hirsch Education Details

Frequently Asked Questions about Barron Hirsch

What company does Barron Hirsch work for?

Barron Hirsch works for Rxnetwork.net

What is Barron Hirsch's role at the current company?

Barron Hirsch's current role is VP, Digital Media and Ecommerce Marketing.

What is Barron Hirsch's email address?

Barron Hirsch's email address is bh****@****bia.edu

What is Barron Hirsch's direct phone number?

Barron Hirsch's direct phone number is +160988*****

What schools did Barron Hirsch attend?

Barron Hirsch attended Columbia University - Columbia Business School, Columbia University - Columbia Business School, Fordham University.

What are some of Barron Hirsch's interests?

Barron Hirsch has interest in Direct Marketing, Ecommerce, Ebusiness, Politics, Marketing, Racketball, Science And Technology, Animal Welfare.

What skills is Barron Hirsch known for?

Barron Hirsch has skills like Digital Media, E Commerce, Marketing, Digital Marketing, Direct Marketing, Online Advertising, Email Marketing, Strategic Partnerships, Online Marketing, Marketing Strategy, Lead Generation, Integrated Marketing.

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