Barron Hirsch Email & Phone Number

Hawthorne, NY, US

White Plains, NY

P&L management of ecommerce portals featuring category-leading configuration engine enabling mass customization of products among B2B and B2B clients. Lead cross-functional team of 5 team members that built, launched and maintains portal. Source and negotiate terms with product suppliers and manufacturers. Manage and maintain multivariate testing program.

Provided strategic advisory and business development services in the areas of digital media, vendor selection and ecommerce.

Built and lead audience development team responsible for the growth of eHS’ online ad network consisting of over 115 partner sites in healthcare including MD.com, PDR.net, Drugs.com, USPharmacist.com and more. Achieved 165% year/year growth in digital advertising revenues via the use of search, content optimization, content marketing, and site acquisition..

Norwalk, CT

Designed, built, and managed UBM Medica’s online ad network consisting of 38 partner sites in healthcare including category-leading sites: Radiopaedia.org, PsychiatricTimes.com, FPNotebook.com, CancerNetwork.com and more. Directed a cross-functional team to 128% year/year increase in digital advertising revenues (from $2.6MM to $3.3MM) via growth of the.

Darien, CT

Direct P&L responsibility for the ecommerce division with online revenues of $35 million and staff of 14. Manage team of marketing professionals, designers and programmers to drive revenues to record-setting 177 percent year over year growth levels via SEO, affiliate marketing, print advertising, promotional emails and more. Directly responsible for the.

White Plains, NY

Managed the marketing, branding and development of our online multimedia portal programs targeted at vertical markets including healthcare and financial services. Increased divisional revenues by targeting emerging markets with online enhancements to core products that drove increased market share and revenues by an average of over 18% per year.

• Developed, launched and managed various B2C and B2B health-related services including Mydoctor.com, OfficeStaff.com and online prescription drug applications WebRx and NewRx. Managed the ongoing marketing and product.
• Mydoctor.com and OfficeStaff.com services consistently exceeded annual revenue goals by 15 to 22 percent
• Managed the promotion and marketing of online properties via direct mail campaigns that utilized permission-based email, traditional direct mail, and telesales to generate new registrants
• Campaigns generated 8,400 physician registrants to Mydoctor.com and over 1,100 registrants to OfficeStaff.com, establishing both properties as category-leaders in the healthcare industry.

Purchase, NY

• Developed and marketed on-line, advertiser supported directories targeted at market segments in various vertical markets (retail, healthcare and financial services).
• Provided marketing, direct marketing and product development support for Bell Atlantic’s Internet service, SuperPages.com (formerly known as the NYNEX Interactive Yellow Pages)
• Developed direct marketing campaign for the Donnelley New Mover Guide distributed in the Virginia and Washington DC areas.
• Products generated $325,000 in annual advertiser revenues.
• Developed product marketing plans that included sales projections, financial analysis, competitive analysis, and primary marketing research.
• Managed marketing research initiatives, including focus groups and quantitative telephone surveys.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Activities and Societies: Entrepreneurs' SocietyMarketing and Management

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Science (Bs), Business Administration And Management, General