Revenue Operations • Strategic Planning • MarTech Maintenance and Procurement • Web Optimization • Budget Management • ROI Analysis • Lead Scoring and Routing • ABM Program Execution • Pipeline Forecasting • Marketing Multi-touch Attribution • Agile Project Management • SFDC and Marketo Migrations • Marketing Segmentation • Database Maintenance and Augmentation • Marketing Effectiveness Reporting- Developing and creating SFDC and Marketo processes to ensure complete, accurate, and succinct information is accessible to our marketing, sales, and customer success teams. - Collaborating with Sales Ops and Enablement and FP&A teams to create quarterly pipeline and bookings forecasts for sales and marketing based on changing territory plans.- Managing our marketing budget through ROI and cost of acquisition analysis to inform teams which activities are most effective to drive growth.- Expanding scoring models to prioritize prospecting efforts, and working with Sales Ops and Enablement to provide regular training on our marketing and sales tech stack that allow sales reps to work more efficiently.- Developing a territory plan working with Sales Ops based on LG and Sales headcount to ensure proper account coverage and activity to exceed our pipeline goals.- Creating detailed forecasting around our future investments for board presentations and go-to-market planning.

- Deliver vehicle-based insigts and reporting to show the value of marketing's pipeline and revenue contribution to the sales funnel for North America, Latam, and OEM.- Develop and deliver on a plan to standardize databases across product lines, campaign focuses, and lead and opportunity processes.- Provide training and education materials to marketing and sales leadership on available tools and outputs in order to load, qualify, and follow-up on leads more effectively.- Forecast quarterly marketing pipeline and campaign effectiveness based on BI targeting and changing priorities and allocated spend

- Educate internal and external stakeholders on SFDC workflows and lead routing in order to properly integrate different instances of our platforms- Create and implement improved KPI’s in order to measure marketing activity performance across marketing vehicles- Train and guide teammates on process updates and reporting requests, and then review successful methods on how to distribute them to our stakeholders- Initiate and develop new process ideas by collaborating with IT teams, sales leadership, and regional marketing teams, to improve sales follow-up and troubleshoot potential issues

- Delivered and presented guidance on North America marketing activities by providing weekly and quarterly insights on pipeline growth and process improvement across various lines of business and segmentation profiles- Developed quarterly forecasts related to in-quarter and prior quarter marketing activities, by sales role, customer profile, line of business, and program vehicle- Investigated program effectiveness compared to its projected rate or return to determine hot and cold investments and identified operational improvements and deficiencies- Provided cases for UAT designed around operational and process changes in order to create a better user experience and identify potential gaps

- Managed reporting, audience acquisition, and lead follow-up for Dell World 2012, 2013, and 2014- Organized business unit campaign guidance to ensure marketing leaders can properly report on their spend and ROI- Proposed and assisted in MaSCoT/SFDC integration to improve pipeline tracking and reporting across marketing activities- Promoted strategic lead routing improvements through training to increase lead quality and follow-up for global sales teams- Structured marketing operations weekly staff meetings to discuss current our team’s current status, concerns, and upcoming changes

- Negotiated the sale of Google Offers for small businesses from first contact to close- Generated lead and opportunity reports across different verticals in different cities to meet the Business Analyst’s needs - Assisted businesses in marketing operations by introducing them to Google’s suite of products (ie: Places, Plus, GDN, Nearby Offers)- Developed and maintained merchant relationships post-sale by participating in other Google pilot programs

- Organized and translated daily English lessons with teachers of the bilingual program- Conducted class over a variety of subject areas for students of E.S.O. (7th,8th, 9th grades)- Prepared monthly multicultural presentations and projects for students and faculty- Assisted other faculty members with conversational in-school English lessons

- Prepared and conducted daily English classes for students of various ages- Assisted children with English pronunciation and grammar through speaking and reading exercises- Integrated games and quizzes in daily activities to maintain a high interest in learning English

- Managed $100,000 of the Siena College Trust Fund throughout the semester- Prepared weekly Sector, Country, and Stock reports using Bloomberg and Reuters- Organized weekly presentations about my results in order to re-allocate the portfolio- Researched macro and micro economic events that affected various market types

- Conducted classes for students of various ages across a variety of subjects- Assisted students with questions about the related coursework and the activities planned for the day- Provided a concise and detailed report at the end of the day for the regular teacher to review the next day