Product Management and Portfolio Strategy for TRUSS International (+30 countries)Management of international products, including current portfolio management and expansion plans, encompassing launches, new developments, and discontinuations, serving as the point of contact with regulatory and R&D areas.- Definition and management of the launch schedule for each country- Portfolio management and GO/NO GO decisions for each project and country- Management of projects in collaboration with the global innovation R&D team and Brazilian categories- Definition and monitoring of pricing positioning- Strategy and development of accessories (GWPs/gifts) directly with suppliers- Monitoring special regulatory projects with internal teams to ensure compliance with each country's legislation- Ensuring the sharing of product information with the entire TRUSS International team, including creating briefings and controlling launches- Analysis, reporting, and monitoring of product performance- Competitor analysis- Trend research

Project Management, Portfolio Startegy and Product Innovation for the Boticário USA Marketing team.Responsible for the product marketing strategy for Boticário and Nativa SPA in the United States.- Definition and management of the country's launch schedule- Portfolio management and GO/NO GO decisions for each project- Management of exclusive Nativa SPA projects in collaboration with the global innovation R&D team- Definition of concepts, pricing positioning, claims, packaging, product presentations, and briefings for exclusive projects- Definition and monitoring of pricing positioning- Strategy and development of accessories (GWPs/gifts) directly with China suppliers- Definition of offers and project management for special dates with the assembly of local kits- Strategy and development of promotional and institutional packaging- Development and delivery of product training for clients and partners- Monitoring special regulatory projects with internal teams to ensure compliance with the country's legislation- Ensuring the sharing of product information with the entire Boticário US team, including creating briefings and controlling launches- Analysis, reporting, and monitoring of product performance- Competitor analysis- Trend research

Brand Experience - Store Experience - Visual Merchandising - Digital Communications for Retail Boticário | Quem disse, Berenice? | EudoraPlanning strategies and developing all digital communication for Boticário, Eudora, and Quem Disse Berenice? Retail Stores.- Focus on digitalization and mapping of the customer journey within the stores- Development of communication strategy and tools for Store Consultants and brands' Official WhatsApp- Strategy, briefing, and development of videos for retail stores digital screens (Cretive agency management, scheduling, validations with management and the board of directors, as well as relationship with other company areas, seeking references, studying trends, and analyzing competition)- Presentations to senior leadership (Specially on the topic of Digital Signage content, encompassing both data analysis and results, as well as the creative aspect of content evolution - creating storytelling, reasoning, and data-driven approaches to engage not only our leadership but also other departments and increase visibility on the subject within the company).- Performance testing to refine digital screen content (responsible for the testing planning, implementation, analysis and reports)- Radio strategy for the stores of the three brands (creation of spots and personalized playlists)- Digital Store Catalog strategy for Boticário and QDB- QR Code strategy for stores (definition and creation of QR Code content, location strategy within stores, monitoring and reporting of access results and tests to boost access numbers)- Strategy and development of phygital actions that integrate all sales channels within physical stores and deliver results beyond awareness (data capture, conversion, increased store flow, etc)- Budget management for the Digital Visual Merchandising department, ensuring the best allocation per project.- Management of a Junior Analyst.

MARKETING, TRADE MARKETING, VISUAL MERCHANDISING & PR.360° marketing planning and execution of the brand in Brazil: Marketing, Visual Merchandising, Trade Marketing (On and Offline), PR, and Desing/Creative.- Collaborate with the planning and strategy of product launches, from the initial forecast to launch, while managing the brand’s product portfolio and helping decide which ones would be launched localy. Also, defining each partner product assortment individually, analyzing each one’s needs, space and target. - Prepare monthly reports for the department, performance analysis, and ad-hoc reports for the International team.- Plan and execute events, activations, and other trade actions both in-store channels (Traditional Perfumeries, Retail Perfumeries, Drugstores) and online (major and minor dotcom partners), always focusing on profitability. - Guide and collaborate with the work of the PR agency, relationship with key influencers, creating special press kits and maintaining the brand’s relevancy with seedings throughout the year.- Develop GWPs and point-of-sale materials, respecting the brand's global guidelines.- Develop and manage all Visual Merchandising aspects of the brand, from creating specific planograms for each partner to special furniture, with approval from the global team, reporting directly to the Brand Manager. - Develop brand window displays, including adapting artwork to the local context and managing 2 visual merchandisers.- Plan and execute PR events, sales conventions, and other events with press, makeup artists, dermatologists, and influencers – both in person and online.- Create artwork, from translating global campaigns to developing completely new concepts for national campaigns.- Manage an intern in the department and supporting their development.

Responsible for all marketing functions for three brands: Versatti (affordable clothing), Unak (premium jeanswear), and Sttara (Jewelry). Planning, execution, and reporting of online media campaigns (Facebook, Google, Instagram) and offline campaigns (partner catalogs, banners, tags), including artwork and copywriting. Liaised with the agency for the creation and maintenance of online stores. Implement promotions both in online stores and physical stores. Product listing on e-commerce platforms. Interface with the Tray platform. Visual Merchandising for the retail store. Production and editing of product photos for e-commerce and editorial campaigns.

Responsible for social media management - segmentation, planning, investment, and reporting, management of the creative agency, negotiations with suppliers, partner relationship management, translation of materials sent by headquarters, payment processes, and budget control, as well as participation in organizing events, branding campaigns, and specific marketing actions.

Provide support to the entire Marketing team. Responsibilities included supplier quotations and negotiations, consolidation of cooperative funds, offline media planning, relationship with the trade marketing team, and management of POS materials. Contact with partners (Intel, Microsoft, and AMD), public relations - relationship with agency, brainstorming for activations, sample control, influencer mailing list, payment processes, and budget control, updating and maintaining the internal department blog, social media reports, design of internal materials and gifts for journalists, and translation of materials sent by headquarters.