Guilherme Barros Email and Phone Number
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Significant experience in project management and marketing operations, with a solid academic background, including a Master's degree in Marketing from ESPM in partnership with EADA Business School in Spain, and a Bachelor's degree in Social Communication from UNIP. I am fluent in English and have intermediate knowledge of Spanish.At Travelex Bank Currency Exchange S.A, I worked as a Marketing Coordinator and currently as Marketing Manager, leading teams and projects in digital marketing, communication, and brand strategy for various segments.As Head of Marketing at Hub Odonto Franquias LTDA, I was responsible for creating the "Subscription Franchise" business model, developing strategies for franchisee recruitment, managing partners and suppliers, and implementing sales models that resulted in a significant increase in monthly revenue.A digital strategist, managing a multidisciplinary team focused on the US and Canadian markets, generating over $25 million in sales for various clients.My professional trajectory demonstrates a proven ability in strategic planning and effective execution of marketing initiatives, resulting in a positive impact on business results.
Grupo Travelex Confidence
View- Website:
- confidencecambio.com.br
- Employees:
- 988
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Gerente De Comunicação E MarketingGrupo Travelex ConfidenceSão Paulo, Sp, Br
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Marketing & Communication ManagerGrupo Travelex Confidence Aug 2024 - PresentSao Paulo, Brazil> Leading marketing teams in the conception and execution of strategies to promote foreign exchange and international remittance services;> Managing relationships with corporate clients and business partners to identify business opportunities and offer personalized solutions;> Responsible for team management system, defining priorities, annual marketing planning, and implementing new systems for team management and operations.
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Marketing & Communication CoordinatorGrupo Travelex Sep 2022 - Aug 2024São Paulo, Brasil> Supervising multichannel marketing campaigns, focusing on measurable results and performance optimization, resulting in a 45% reduction in CPC with geolocated campaign strategy;> Utilizing Power BI data analysis to evaluate the impact of marketing strategies and provide actionable insights for decision-making;
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Marketing & Communication SpecialistGrupo Travelex Confidence Nov 2021 - Sep 2022São Paulo, Brasil> Responsible for marketing planning for the Travelex Bank business unit;> Effective collaboration with internal and external teams to ensure the delivery of high-quality marketing projects within established deadlines;> Management of communication, media, and digital marketing strategy projects for the Corporate, Individual, and High Net Worth (Unlimited) segments;> Leadership in direct marketing, relationship marketing, traditional media, branding, events, and digital marketing initiatives.
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Co Founder And Head Of MarketingHub Odonto Sep 2018 - Apr 2021São Paulo E Região, Brasil> Creation of the business model for Hub Odonto, introducing the innovative concept of "Subscription Franchise" in Brazil, offering all the know-how of a franchise at a fixed price.> Planning seasonal campaigns, managing relationships with franchisees, and overseeing lead generation processes using digital marketing strategies, PR, expansion consulting, event planning, inbound marketing, automation, and BTL marketing.> Management of partners and suppliers, including architecture, visual identity, design, traffic, marketing automation (chatbot and email marketing), and franchisees.> Definition of the franchisee acquisition strategy, resulting in the brand's expansion to over 12 units in 2 years.> Structuring the sales model for franchises, driving revenue growth in the units and achieving an increase of up to 70% in monthly revenue. -
Senior Marketing AnalystBanco Safra Oct 2015 - Sep 2018São Paulo Area, Brazil> Planning and management of communication projects for the segments of Individual and Private clients;> Management of communication projects for the areas of Cards, Safra Finance, Insurance, Credit, Asset Management, Investment Banking, Exchange, and Brokerage;> Development of the "Top Talent" project for the HR department, aiming to attract young university students for future strategic positions in different areas of the bank;> Planning and strategic development of the new safra.com.br portal for Individual clients, following brand and technology standards, resulting in a completely revamped website aligned with current user experience standards. This project was the precursor to what is now the new Safra APP communication platform, "Quem Sabe Safra";> 70% reduction in costs in the production of the first and second copies of Welcome Kits for cards, as well as revitalization and increased brand perception in Safra materials, defining a standard for all types of bank cards. -
Senior Marketing AnalystHsbc Dec 2013 - Oct 2015São Paulo Area, Brazil> Planning the Customer Journey and analyzing the sales funnel for some products on HSBC's public website;> Local representation with global reporting, for the visual identity of Global Branch Design standards, as a leader in visual communication projects and marketing spokesperson in strategic committees;> Development of the 100% positive reinforcement project for Agencies and PABs, through inventory assessment, identification of opportunities, and planning actions to enhance operational activities;> 65% cost reduction through analysis and restructuring of communications sent to customers and printed materials;> 20% cost reduction in merchandising material production and greater control and strategies for structuring communication through national-level positive reinforcement project management for bank branches;> 75% savings in bank unit operations with the implementation of "relationship spaces" with over 100 revitalized branches and 40 service posts;> 15% increase in leads for different offers and banking services through planning and analysis of consumer journey projects on HSBC's public website. -
Planning Analyst - AssociateMoustache Comunicação Aug 2012 - Nov 2013Osasco> Responsible for digital marketing planning with a focus on increasing lead conversion for clients from different segments;> Relationship management with the agency's key clients, identifying opportunities for new business and special projects.
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Planning Analyst - AssociateRefine Soluções Em Sistemas Ltda Feb 2010 - Oct 2012São Paulo Area, Brazil> Management of the tech development team consisting of front-end developers, back-end developers, designers, and copywriters, for an application focused on customer loyalty for small and medium-sized retail businesses;> Focus on digital marketing solutions aimed at increasing revenue (ROI) and average ticket value (LTV) for the units served by the customer loyalty solution. -
Marketing AnalystMegadata Distribuidora De Produtos De Informatica Feb 2009 - Feb 2010São Paulo Area, Brazil> Development of marketing projects with a focus on CRM;> Responsible for designing and defining a brand book for own-brand products.
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Marketing TraineeMegadata Distribuidora De Produtos De Informática Feb 2008 - Feb 2009São Paulo, Brazil> Responsible for annual communication planning, reporting to the commercial and marketing directorship;> Interaction with international suppliers (USA, China and LATAM) for the adaptation of partner brands to the local market.
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Marketing Trainee - EventsTurner Brasil Jan 2007 - Feb 2008São Paulo Area, Brazil> Participation in the development processes of promotional mechanics at events related to the operator's TV channels (Cartoon Network, Boomerang, TNT, CNN, Fashion TV, Woohoo Channel);> Planning of events such as the stand at ABTA, Maximídia, and specific events like Cartoon Movement, Oscar Viewing on TNT, and Road Shows at the country's main advertising agencies.
Guilherme Barros Skills
Guilherme Barros Education Details
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International Business -
Comunicação Social
Frequently Asked Questions about Guilherme Barros
What company does Guilherme Barros work for?
Guilherme Barros works for Grupo Travelex Confidence
What is Guilherme Barros's role at the current company?
Guilherme Barros's current role is Gerente de Comunicação e Marketing.
What is Guilherme Barros's email address?
Guilherme Barros's email address is gu****@****.com.br
What schools did Guilherme Barros attend?
Guilherme Barros attended Escola Superior De Propaganda E Marketing, Eada Business School, Universidade Paulista.
What are some of Guilherme Barros's interests?
Guilherme Barros has interest in Science And Technology, Education, Environment, Health.
What skills is Guilherme Barros known for?
Guilherme Barros has skills like Google Analytics, Email Marketing, Marketing, Dos, Advertising, Google Adwords, Crm, Marketing Strategy, Online Advertising, Social Media Marketing, Digital Media, E Commerce.
Not the Guilherme Barros you were looking for?
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Guilherme Barros
Analista De Dados | Bacharel E Licenciado Em Física | Business Intelligence | Big Data | Etl | Datascience E Machine Learning | PesquisadorSão Paulo, Sp -
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1allugator.com -
Guilherme Ribeiro
São Paulo, Sp
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