Barry Abrams

Barry Abrams Email and Phone Number

SVP, Global Head of Content @ Neuberger Berman
New York, NY, US
Barry Abrams's Location
New York, New York, United States, United States
Barry Abrams's Contact Details

Barry Abrams personal email

n/a

Barry Abrams phone numbers

About Barry Abrams

I'm a content creator, leading the creation of blogs, videos, podcasts, webinars, white papers, and panel discussions for all asset management audiences. I'm seeking to build brands, drive sales and expand customer relationships. I have expertise in strategic planning, content creation and content marketing. KEY AREAS OF EXPERTISE:• Creating content and content marketing plans that drive engagement.• Developing essential product stories.• Delivering innovative storytelling across media.• Making complex concepts understandable.WHY I'M DIFFERENT: • Great capital markets knowledge – equity, fixed income and alts• Design thinking informs my approach to storytelling and collaborating with peers. • I love understanding the analytics of engagement - why is a piece of content or means of delivery

Barry Abrams's Current Company Details
Neuberger Berman

Neuberger Berman

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SVP, Global Head of Content
New York, NY, US
Website:
nb.com
Employees:
3081
Barry Abrams Work Experience Details
  • Neuberger Berman
    Svp, Global Head Of Content
    Neuberger Berman
    New York, Ny, Us
    View
  • Columbia Threadneedle Investments, Us
    Vp, Head Of Thought Leadership
    Columbia Threadneedle Investments, Us Feb 2019 - Present
    At Columbia Threadneedle, I lead a team responsible for all of the firm’s thought leadership efforts, developing our strategic goals, partnering with colleagues across the firm, and creating engaging, dynamic content to support new and existing products and key firm initiatives. It’s my responsibility to ensure that our content is differentiated, in the right place at the right time, and is driving results. I work closely with leadership colleagues across the firm, including institutional and intermediary distribution, investment management, and product management.
    View
  • Columbia Threadneedle Investments
    Vp, Institutional Product & Strategy
    Columbia Threadneedle Investments Apr 2008 - Feb 2019
    In this role, I acted as chief product evangelist for multi asset and alternative strategies for our US$100B institutional business, leading the creation of all marketing material including presentations, RFPs, portfolio commentary, thought leadership, and ad hoc materials for use with clients, prospects, and consultants.
  • J. & W. Seligman & Co. Incorporated
    Senior Vice President, Marketing Communications
    J. & W. Seligman & Co. Incorporated Jan 1997 - Apr 2008
    Greater New York City Area
    At J. & W. Seligman & Co, I set strategy and led the communication effort for the firm’s institutional asset management business, creating marketing material, product commentaries, web content, value-add campaigns and events. While there, I collaborated on re-branding the firm, and conceived and produced moderated panel discussions on capital markets and the economy. I managed a team of writers and designers, overseeing their daily work, and collaborating on career paths.
  • Dreyfus
    Manager, Marketing Communications
    Dreyfus 1995 - 1997
    At Dreyfus, I directed and managed our $3.0MM direct to consumer effort to 1.2 million mutual fund investors, creating and implementing upsell and cross sell campaigns. I planned, budgeted and managed the creation of all customer communication: newsletters, educational materials, notifications, and direct mail. I tracked the success/efficiency of all communication efforts and we doubled our direct mail response rates during my tenure. I managed two direct reports and the efforts of additional writers and designers on a project basis.
  • Bankers Trust
    At, Marketing Communications
    Bankers Trust 1993 - 1995
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Barry Abrams Skills

Asset Management Financial Services Investments Asset Allocation Investment Management Marketing Strategy Content Strategy Alternative Investments Equities Hedge Funds Corporate Communications Crisis Management Digital Marketing Strategic Planning Product Management Product Marketing Branding Strategy Content Creation Team Leadership Team Building Institutional Investments Institutional Marketing Campaign Development Institutional Sales Global Product Management Series 7 Global Product Positioning Global Product Marketing Real Estate Private Equity Mutual Funds Securities Marketing Communications

Barry Abrams Education Details

Frequently Asked Questions about Barry Abrams

What company does Barry Abrams work for?

Barry Abrams works for Neuberger Berman

What is Barry Abrams's role at the current company?

Barry Abrams's current role is SVP, Global Head of Content.

What is Barry Abrams's email address?

Barry Abrams's email address is ba****@****dle.com

What is Barry Abrams's direct phone number?

Barry Abrams's direct phone number is +121285*****

What schools did Barry Abrams attend?

Barry Abrams attended Harvard University, The George Washington University.

What skills is Barry Abrams known for?

Barry Abrams has skills like Asset Management, Financial Services, Investments, Asset Allocation, Investment Management, Marketing Strategy, Content Strategy, Alternative Investments, Equities, Hedge Funds, Corporate Communications, Crisis Management.

Who are Barry Abrams's colleagues?

Barry Abrams's colleagues are Anthony Calao, George Giannetos, Jack Van Kirk, Timothy Creedon, Kwabena Q Adom, Maria Angelov, Jack Burdick.

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