WHAT I DOI apply cutting-edge digital lead generation strategies to enable my clients to generate more qualified, high-quality leads, and ultimately increase their revenue and profitability. This includes campaigns on Google, Facebook, LinkedIn, and other digital marketing platforms.WHO I WORK WITH A number of verticals, including law firms, medical clinics, financial service providers, online courses and SaaS platforms. MY SUCCESS STATS- The average conversion rate for law firms is 5.4%*. My clients in the legal space show conversion rates between 12-19%. - The average conversion rate for medical practitioners is 3.6%*. My clients in the medical space boast conversion rates between 10-20%.- The average conversion rate across all industries is 4.6%*. At my agency, in any vertical, we’re not satisfied unless we see at least a 10% conversion rate. - According to LinchpinSEO, the average cost per lead in the health & medical space is $162. My campaigns in this space (ranging from weight loss clinics to physical therapists to cosmetic surgeons) show a cost per lead ranging from $20-$60.*The source for this data can be seen via the following links:https://unbounce.com/conversion-benchmark-reporthttps://linchpinseo.com/average-cost-per-lead-by-industry-and-marketing-channel/HOW I DO ITI am a Google Ads Partner, and am certified in Conversion Rate Optimization from Peep Laja at Conversionxl.com. After years of developing and honing sophisticated digital lead generation strategies, I’ve relatively recently developed a technique which, across the board, vastly outperforms industry averages. This success is based on a landing page messaging technique that consistently maximizes ad campaign conversion rates (i.e. the percentage of visitors to your website who proceed to contact your business).MY PROCESS- Identifying target keywords and audiences- Honing in on a number of strong, compelling value propositions - Developing landing pages based around this messaging. Importantly, landing page creation is the FIRST step in campaign creation - Creating ad campaigns structured around target keywords and landing page messaging- Conducting mid-campaign adjustments based on data analysisWHAT OTHERS SAY“Barry is one of the sharpest marketing/lead-generation experts I know. He has been steeped in the field for years. He knows the industry inside and out and is never afraid to think outside of the box. Barry will do whatever it takes to think creatively in order to devise the best strategy for each individual client.” - Noam Shapiro, COO at InZiv