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To survive in today’s competitive market, a business must be able to identify issues, set objectives, and develop and execute strategy for targeted financial results. As a top producer and strategic business partner in all aspects of a business including merchandising, product development, e-commerce, marketing, store presentation, planning and allocation, I help retail and e-commerce businesses outpace the competition. I am a plus size expert and turnaround specialist with 15 plus years of experience in positions of increasing responsibility and sales achievement. Career highlights:* Developed strategic business plan and executed the strategy to transform Avenue stores from a low-end budget retailer to a high-moderate specialty store focused on all aspects of the women’s plus business.* Increased Avenues e-commerce sales $21M and B & M sales $13 M, transforming an inherited $50M negative EBIDTA to a $35M positive EBIDTA. * Transformed a designer and marketer of branded and private label sweaters and sportswear from one that was bleeding profits and brought it into the black within 9 months, growing gross profits $4M.* Quickly assessed Bon Ton’s two largest divisions and developed & executed business plan that grew Sales $16M and gross margin $6.1M in three years. I am willing to take calculated risks and able to identify and leverage key trends to drive innovation. I possess strong marketplace, product, fit, fabric, trim, manufacturing and construction knowledge with particular expertise in women’s plus-size category.
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Vp/Gmm Retail & E-CommerceAvenue Stores, Llc One Of The Nations Largest Women'S Plus Size Retail & E-Tailer. 2012 - 2017Rochelle Park, NjRecruited directly by the CEO, I played a critical role in bringing Avenue out of bankruptcy, positioning it as a leading retailer in the women’s plus industry, and growing revenue from $246M to $280M. I lead a team of 29 and held full accountability for all merchandising categories across 290 stores & e- commerce.Under my leadership, we developed and executed B & M and on-line merchandising concepts, promotional strategies, and merchandise assortments and created fit standards to ensure consistency in sizes. I collaborated with the CEO, CFO, VP Marketing, VP Stores, VP Planning and Allocation, and VP Product Development on strategic initiatives focused on attaining sales and margin objectives. We grew e-commerce sales by $21M and retail store sales by $13M. The gross margin increased from $117M to $151M and gross margin rate from 47.5% to 54%; 38% B & M sales.
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ConsultantAmrc Apparel Merchandising Retail Consultant 2008 - 2011Hunt Valley, MdIn 2008, I decided to leverage my expertise to found a consulting business focused on the retail industry. Among my engagements were two women’s stores in Baltimore, MD.I turned around one store that had been losing money and had a costly lease, too many employees, and a travel budget with zero adherence. Through renegotiation, I cut the rent 20% and decreased the number of buying trips to New York by half and the cost of hotels and food 40%. We also decreased the number of employees 20%.By developing and implementing OTB processes and procedures as well as a promotional cadence and end-of-season clearance strategy, I turned around another store that was losing money, had poor open-to-buy processes, an unproductive inventory, and no strategy for clearing out seasonal goods. Inventory was cut 18% and sales increased 20%.
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Svp MerchandisingHampshire Group, Item-Eyes Div. 2006 - 2008New York, NyAfter being hired by the CEO, a strong business partner at Bon-Ton, to transform a business that was down trending, bleeding profits, and using poor work processes, I moved the company into the black within nine months and grew gross profits $4M. My team consisted of 3 VPs of Design, a Director of Fabric, a Director of CAD artists, and 20 designers.Increased markup from 12% to 25% by holding sales team accountable for cost of goods sold; Implementing costing sign off. In addition, I ensured the design budget was adhered to and implemented tight controls on sampling whose costs were too high.I was able to grow sales with JC Penney’s, Kohl’s, and Sears 23% by partnering with them to grow the business and developing merchandising strategies focused on key items and value. By sourcing new factories and suppliers in collaboration with the CFO and Production, we saved $1M annually.
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Dvp/Dmm RtwBon Ton Department Store - $1.3 Billion Regional Department Store With 268 Stores. 2003 - 2006York, PaHired to turn around the company’s two largest divisions representing $311M in annual sales (Casual and Career). The divisions had been experiencing declining sales, low team morale, and high turnover. I directed a team of 10 buyers/associate buyers and 2 administrative employees.Under my leadership, total sales grew $15.9M and gross margin $6.1M. In recognition of my performance, I was award 2004 Divisional Merchandising Manager of the Year and a 2003 President’s Award. My success was based on reorganizing and refocusing the buying team on key trends and key items with strong value message and the re-engineering of processes, product assortments, and manufacturing base.I played a key role in the successful integration of Elder-Beerman stores with $4M in annual revenue, and I collaborated with the President, GMM, VP Marketing, and DVP to rebrand Bon-Ton and Elder-Beerman Stores so that they showcased trend and value message through focused assortments with a strong value message on key items.NOTE: From 2001 to 2003, I sailed the Caribbean and the Gulf of Mexico visiting over 25 countries on a 42-foot yacht.
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Dmm RtwMontgomery Wards -7 Billion National Retailer With 247 Stores Nationwide 1996 - 2001Chicago, IlHired by the CEO, I quickly progressed from managing the $170M Misses Sportswear to adding Petite Sportswear which I built from zero revenue to $31M. Women’s Plus Sportswear was added to my accountability, and I grew it from $60M to $70M. I led a reduced staff of 10 buyers/associate buyers and 4 retail analysts/administrative personnel.Under my leadership, revenue increased from $230M to $285M, gross margin increased 10% to 38%, and the company outpaced its competition. We significantly impacted the breadth, quality, and taste level of assortments in the entire apparel business group by transitioning from a commodity discounter to a brand, trend, and value-right fashion retailer.I led the launch of two Private Brands and six National Brands, collaborated with the VP of Marketing on strategies that sent a cohesive brand/trend/value message to targeted customers, saved $5M in broker fees, and expanded imports from 3% to 25% of business representing $71M in annual revenues.
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Dmm RtwSears - $34.9 Billion National Retailer With 800 Stores Nationwide 1991 - 1996Hoffman Estates, IlRecruited by my former DMM, I was first hired as a Senior Buyer and promoted to Divisional Merchandise Manager after turning around the underperforming Women’s Sportswear business. My team consisted of 5 buyers and 5 associate buyers.By developing and executing an aggressive marketing plan and integrating it into Sears’ softer side campaign and contributing to the strategy to capture the specialty-store shopper, I was able to play a key role in helping Sears grow Women’s Apparel to a $2 billion-dollar business in two years.
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BuyerTarget Corp., Marshall Fields Dept Store Division 1988 - 1991Minneapolis, Mn
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BuyerFederated Department Stores, Abraham & Straus 1982 - 1988Brooklyn, Ny
Barry Carter Skills
Barry Carter Education Details
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Bachelor Of Arts - Ba -
Six Sigma Lean Belt
Frequently Asked Questions about Barry Carter
What is Barry Carter's role at the current company?
Barry Carter's current role is Merchandise Executive Seeking New Position.
What is Barry Carter's email address?
Barry Carter's email address is bc****@****nue.com
What is Barry Carter's direct phone number?
Barry Carter's direct phone number is (888) 843*****
What schools did Barry Carter attend?
Barry Carter attended Pennwest Clarion, Villanova University.
What skills is Barry Carter known for?
Barry Carter has skills like Apparel, Merchandising, Sportswear, Trend Analysis, Retail, Sweaters, Assortment, Inventory Management, Marketing Strategy, Product Development, Fashion, Business Development.
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