Barry Celestine Email & Phone Number

Launched Brand Alchemist.app, a pioneering platform designed to help businesses kickstart their branding journey through AI-driven tools and resources.Platform Creation: Led the end-to-end development, branding, and marketing of Brand Alchemist.app, building the platform in just five months.Launch & Growth: Successfully launched the MVP on August 15, 2024, and rapidly gained traction with over 744 users and 291 brands generated within three months.Team Leadership: Assembled and managed a small, skilled team responsible for project management, brand analysis, and design, ensuring high-quality delivery across all user touchpoints.AI-Driven Tools: Developed proprietary AI tools that accelerate the creation of branding assets and in-depth brand analysis, allowing users to establish their brand identity efficiently.Achievements:Accomplished a swift build-to-launch timeline, with significant early adoption and positive user feedback.Positioned Brand Alchemist.app as a go-to resource for entrepreneurs and companies in need of scalable, accessible branding solutions.Future Vision:Continue scaling the platform to meet the growing demand, expand AI capabilities, and deliver new tools to further streamline branding for small and medium-sized businesses.

Being a key member of the organization, I coordinate client-facing solutions to the company's technology-first consultative approach as well as manage growth and service offerings for clients. I have collaborated with small businesses to expand capabilities within the industry. I have gathered requirements and consulted on client growth potential and growth. A small section of my achievements is stated as follows: managed and maintained social media and marketing of the company and services.A small section of my achievements is stated as follows:● Designed the company and market strategy within two months as well as positioned it for sustainable growth of 18% YoY. Improved overall performance by building multi-tiered engagement strategies for new clients and prospects.● Delivered client annualized savings by 65% through provision software recommendations and process improvement.● Partnered with clients and prospects to illustrate the power of brand personality and social network reach when growing start-ups and small businesses.

New York, New York, Us

In this current role, I owner of three SaaS-based platforms contributing to a significant percentage of annual global profit. One of my key responsibility is to coordinate client-facing solution development activities for heritage and new service opportunities, including the strategic direction and managing response collateral. Deliver exceptional assistance to AEs, BDs, region management, and pricing teams to establish margin and pricing for technical solutions. Based on my progressive industry-related experience, Additionally, I serve as product and solution owner of go-to-market platforms, including the product roadmap and product strategy. I collaborate with clients, business partners, and senior management on feature priority decisions. Some key accomplishments associated with this job role include:• Spearheaded strategic initiatives to build multiple corporate digital cloud-based platforms. Led 3 platforms underpinning services at 80+ clients; generating approximately 1.25M annually.• Built and managed talented team of multidisciplinary engineers responsible for developing and maintaining products globally. Reduced service backlog by ~65% in 1yr using agile development, automation, and monthly releases.• Architected robust and secure platform supporting an average of 70k monthly service requests.• Led and defined best practices for service delivery across various highly regulated industries (i.e., banking, legal) to standardize metrics and analytics.• Supported sales process through product demos, information security responses and assistance with client RFPs. Streamlined consistent documentation processes and procedures to inform the business, and stakeholders of the product roadmap.• Led numerous workshops and initiatives to evaluate emerging trends, technologies, electronic media, potential partnerships, and building digital products to better extend market offerings by Williams Lea.

New York, New York, Us

During my tenure, I oversaw support services at a global investment banking client and delivery of services, while leading several operations. I have initiated the development of transformational digital solutions. Provided exceptional support-related products by collaborating with the clients' enterprise vendor managers, client stakeholders, and support teams globally. I have fulfilled requirements gathering developed the UX/UI, and coordinated the development, engineering, and scheduling effort. I have overseen requirements gathering, developed the UX/UI, and coordinated the development and scheduling of efforts. Managed CMS-based workflow and content management strategy in the highly regulated banking industry. I have directed entire series of client focus "simplify and improve" initiatives. Assisted in the preparation of technical design documents as well as developed growth strategies to support global enterprise services. I have facilitated financial growth of the business by designing workflows and data strategies. Streamlined internal learning/education process.A small section of my achievements is stated as follows:• Pioneered and implemented technology to change traditional support model for back-office services culminating in a 98% adoption rate within 3mo of launch. Partnered with client to gather requirements, establish rollout strategy.• Successfully managed client relationship worth 13M+ of annual revenue at a 20% profit margin. Effective management of service portfolio resulted in three noncompetitive contract renewals.• Restructured team of 87 FTEs to support everchanging technology landscape. Designed innovative tools to support processes and work product across 3 global services.• Leveraged customer data to identify behavioral patterns and provide insight into service bottlenecks allowing for the enhancements of global support model. Eliminated data siloes and operational blind spots to increase efficiency metrics.

• Oversaw capacity planning and workforce optimization processes.• Enhanced Quality Assurance process to ensure all work remained on brand and on message.• Proactively communicate any deficiencies in coverage or service levels to internal stakeholders, along with any underlying causes.• Created forecast volume by service and locations. Ensured the right allocation of volume and staffing process is adequate to meet service expectations.• Partnered closely with internal teams on strategy, planning and execution of any programs that impacted operations.• Established cadence and process for regular team huddles.• Oversaw regular end-to-end process and workflow reviews and formulated plans to close any workflow gaps discovered.• Worked with teams to drive performance accountability standards, driving necessary remediation actions when short of standard.• Collaborated with stakeholders to run productive weekly, monthly and quarterly business reviews.

Identification and development of business opportunities. The profitable management of projects and contracts. Helping set financial strategies and ensuring all operations perform towards those goals. Creating both financial and operational reports for internal teams and clients. Researching new technologies and documenting their utilization to the business.• Reported monthly financial performance to the business.• Maintained contracted terms and service line agreements across multiple accounts and varied service level agreements.• Streamlined operational processes and data gathering.• Wrote authoritative materials on new technologies and their applications within the industries Williams Lea services.• Leveraged subject matter expertise with clients and internal teams.• Created supporting branded client facing collateral.• Developed software proof of concepts for both internal and external clients - UI / UX.

As Account Manager, I oversaw all aspects of daily site operations including statistics tracking and reporting, financial planning, strategy planning and operational performance.• Assisted in the building tools to bridge gaps in operational processes• Managed operational finances to maximize account profitability• Transitioned paper based forms/ notices to a digital platform• Built core management team to streamline operations

• Created / Edited presentation graphics according to client instructions• Negotiated deadlines and scheduled production• Maintained site logs, job and production tracking systems• Provided backup support for Supervisor or Account Manager as needed

• Coordinated workflow between customers and press operators.• Designed and edited business presentations for print and onscreen presentation.• Trained and coached new employees on proper procedures and best practices.• Prepared digital files and mechanicals for press output.

New York, New York, Us

• Design business presentations for Pfizer’s Sales staff• Coordinate and negotiate project deadlines

Bachelor'S Degree, Fine/Studio Arts, General

Bachelor Of Arts - Ba, Animation, Interactive Technology, Video Graphics And Special Effects