Barry E. Email & Phone Number

New York, Ny, Us

Stamford, Connecticut

● Responsible for data reporting, tracking, auditing and analysis of all Cross Channel advertising ● Developed Tableau dashboards with live connections to SQL Server database which provided real-time insights into the performance of media data on a daily, weekly, monthly basis for tracking/reporting purposes ● Proactively leveraged data to improve upon an over-the-top (OTT) internet television service named Spectrum TV Choice by analyzing viewership information and helping provide users with more personalized recommendations across all digital platforms (including the Spectrum mobile app, cable TV and Roku. ● Worked independently and maintained key performance measures for all internal and external stakeholders to ensure they meet Charter Corporate Marketing levels and standards ● Used Excel to model dynamic outcomes and develop research books in order to assist Sales Department with overall marketing and advertising campaigns ● Successfully maintained a track record of taking initiative in uncertain, dynamic environments to help develop overall digital marketing strategy by utilizing data from multiple sources ● Participated in internal and external meetings to explain data analytics and insights and provide detailed reports on KPI results ● Responsible for ad hoc reports that may have been requested by other Charter departments, Senior Management, etc.

Greater New York City Area

• Conducted comprehensive market research that analyzed viewership behavior across many different demographics, directly informing content strategy adjustments resulting in increased engagement metrics and improved audience retention rates. • Responsible for drafting roughly 300 yearly analytical reports for over 60 client groups, including Cox Media Group, E.W Scripps Company and Raycom Media, using proprietary and syndicated data• Generate daily and weekly reports of Nielsen ratings and multiplatform consumption data for client groups• Work closely with media research team to aggregate client groups’ performance across all platforms• Collect, analyze and synthesize information that serves as critical inputs for client groups• Advise client groups of metrics to improve effectiveness of social media initiatives as well as ratings

Greater Los Angeles Area

Greater New York City Area

• Performed research on various film projects, including Then Comes The Glory, a documentary on acclaimed dancer and pop idol Rudolf Nureyev• Organized and edited raw footage in Final Cut• Contributed ideas in brainstorming sessions• Assisted film producers with daily needs on and off set

Greater New York City Area

• Assisted show producers in development and production of original video content, including features and on off-location film shoots• Gathered video and graphics and assisted the segment producer in sourcing stories for daily production• Assisted in the brainstorming and production of daily segments on abc.com and digital platforms• Performed all tasks, as required by show producers, including escorting celebrity guests and researching film material

Greater Boston Area

• Used Pro Tools to create and edit commercial spots for various companies, including Wal-Mart, JC Penney, Boston Medical Center, and the Kiss 108 Movie Page• Shadowed producers from Kiss 108 and Jam’n 94.5

• Responsible for maintaining and updating Clear Channel websites • Shadowed producers of Power 105.1, Z100, and Q104.3• Sat in on Elvis Duran Morning Show

• Film stars Anne Hathaway, Debra Winger, Bill Irwin• Director Jonathan Demme

Greater New York City Area

• Scheduled and logged commercial spots• Acted as a liaison between talent and client groups • Worked with sales department to fulfill client needs

Greater New York City Area

-Executed royalty calculations-Conducted online research, market research in stores -Performed basic office duties

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Innovation And Digital Marketing

Certificate, Data Analytics

MySQL, Tableau, Advanced Excel

Bachelor Of Science - Bs, Business Communications

Activities and Societies: Boston University Dean's Host, Inner Strength Gospel Choir, Boston University Marching Band/Drumline

High School Diploma, Digital Communication And Media/Multimedia

Activities and Societies: Dobbs 16 Acapella Group, Ubuntu Education Fund, Midnight Run, Gold Key Society, Dean’s List, Jazz Band, Chorale.