Barry E. Email & Phone Number

New York, NY, US

Stamford, Connecticut

• Responsible for data reporting, tracking, auditing and analysis of all Cross Channel advertising
• Developed Tableau dashboards with live connections to SQL Server database which provided real-time insights into the performance of media data on a daily, weekly, monthly basis for tracking/reporting purposes
• Proactively leveraged data to improve upon an over-the-top (OTT) internet television service named Spectrum TV Choice by analyzing viewership information and helping provide users with more personalized recommendations.
• Worked independently and maintained key performance measures for all internal and external stakeholders to ensure they meet Charter Corporate Marketing levels and standards
• Used Excel to model dynamic outcomes and develop research books in order to assist Sales Department with overall marketing and advertising campaigns
• Successfully maintained a track record of taking initiative in uncertain, dynamic environments to help develop overall digital marketing strategy by utilizing data from multiple sources

Greater New York City Area

• Conducted comprehensive market research that analyzed viewership behavior across many different demographics, directly informing content strategy adjustments resulting in increased engagement metrics and improved.
• Responsible for drafting roughly 300 yearly analytical reports for over 60 client groups, including Cox Media Group, E.W Scripps Company and Raycom Media, using proprietary and syndicated data
• Generate daily and weekly reports of Nielsen ratings and multiplatform consumption data for client groups
• Work closely with media research team to aggregate client groups’ performance across all platforms
• Collect, analyze and synthesize information that serves as critical inputs for client groups
• Advise client groups of metrics to improve effectiveness of social media initiatives as well as ratings

Greater Los Angeles Area

Greater New York City Area

• Performed research on various film projects, including Then Comes The Glory, a documentary on acclaimed dancer and pop idol Rudolf Nureyev
• Organized and edited raw footage in Final Cut
• Contributed ideas in brainstorming sessions
• Assisted film producers with daily needs on and off set

Greater New York City Area

• Assisted show producers in development and production of original video content, including features and on off-location film shoots
• Gathered video and graphics and assisted the segment producer in sourcing stories for daily production
• Assisted in the brainstorming and production of daily segments on abc.com and digital platforms
• Performed all tasks, as required by show producers, including escorting celebrity guests and researching film material

Greater Boston Area

• Used Pro Tools to create and edit commercial spots for various companies, including Wal-Mart, JC Penney, Boston Medical Center, and the Kiss 108 Movie Page
• Shadowed producers from Kiss 108 and Jam’n 94.5

• Responsible for maintaining and updating Clear Channel websites
• Shadowed producers of Power 105.1, Z100, and Q104.3
• Sat in on Elvis Duran Morning Show

• Film stars Anne Hathaway, Debra Winger, Bill Irwin
• Director Jonathan Demme

Greater New York City Area

• Scheduled and logged commercial spots
• Acted as a liaison between talent and client groups
• Worked with sales department to fulfill client needs

Greater New York City Area

-Executed royalty calculations-Conducted online research, market research in stores -Performed basic office duties

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Innovation And Digital Marketing

Certificate, Data Analytics

MySQL, Tableau, Advanced Excel

Bachelor Of Science - Bs, Business Communications

Activities and Societies: Boston University Dean's Host, Inner Strength Gospel Choir, Boston University Marching Band/Drumline

High School Diploma, Digital Communication And Media/Multimedia

Activities and Societies: Dobbs 16 Acapella Group, Ubuntu Education Fund, Midnight Run, Gold Key Society, Dean’s List, Jazz Band, Chorale.