Consultant, Fractional Chief Media Officer
Edison Media And Marketing
AeroLeads people directory · profile
Barry Edison Email & Phone Number
Consultant, Fractional Chief Media Officer
at
Edison Media and Marketing
1 work email found
@checkers.com
5 phones found area 248 and 608
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Edison Media and Marketing
Role
Consultant, Fractional Chief Media Officer
Location
Madison, Wisconsin, United States
Who is Barry Edison? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Barry Edison is listed as Consultant, Fractional Chief Media Officer at Edison Media and Marketing, based in Madison, Wisconsin, United States. AeroLeads shows a work email signal at checkers.com, phone signal with area code 248, 608, and a matched LinkedIn profile for Barry Edison.
Barry Edison previously worked as Media Director at Checkers & Rally’S Drive-In Restaurants and Vice President of Touchpoint Strategy/Partner at Hiebing. Barry Edison holds Bachelors, Advertising from Michigan State University.
Company email context
Email format at Edison Media and Marketing
This section adds company-level context without repeating Barry Edison's masked contact details.
{last}{first_initial}@checkers.com
86% confidence
AeroLeads found 1 current-domain work email signal for Barry Edison. Compare company email patterns before reaching out.
Profile bio
About Barry Edison
With over 15 years of experience in media strategy, planning, and execution, I am a media director who combines data-driven insights with creative solutions to deliver effective marketing campaigns. I recently oversaw the media strategy for Checkers and Rally’s restaurants, managing corporate and coop advertising budgets for over 800 locations and transitioning them to a greater digital presence in their media mix.As a media director, I leverage my expertise in marketing mix modeling, consumer journey mapping, business analytics, and emerging media to optimize the media performance and return on ad spend for my clients. I also educate and collaborate with franchisees and marketing team peers on the intricacies of how media works and how to align it with the brand vision and goals. I am passionate about finding new ways to connect with audiences and drive growth for the brands I work with.
Listed skills include Radio, Magazines, Outdoor Advertising, Advertising, and 56 others.
Current workplace
Barry Edison's current company
Company context helps verify the profile and gives searchers a useful next step.
Edison Media And Marketing
10 roles
Barry Edison work experience
A career timeline built from the work history available for this profile.
Consultant, Fractional Chief Media Officer
Current
Edison Media And Marketing
Recently, the Association of National Advertisers (ANA) recommended the creation of a new C-Suite role, the Chief Media Officer. This recommendation came as a result of their in-depth studies of the media-buying supply chain. Media issues have become more and more complex, and a centralized internal resource is required to drive integration between.
Feb 2024 - Present
Media Director
Oversaw media strategy, planning and execution for Checkers and Rally's restaurants. Managed corporate and coop advertising budgets for over 800 restaurants while transitioning them to a greater digital presence in their media mix.* Re-negotiated media agency fees to save close to $400K * Brought in in4mation insights and coordinated Marketing Mix Modeling.
Nov 2019 - Jan 2024
Vice President Of Touchpoint Strategy/Partner
My final role at Hiebing was to prove and improve marketing’s effectiveness. With a data scientist reporting to me, I oversaw the integration of agency and client data streams for marketing mix modeling and the building of analytics dashboards. * Developed Marketing Sciences offering including business analytics, marketing automation and consumer journey.
Nov 2017 - May 2019
Touchpoint (Media) Director/Partner
Came to Hiebing to lead the team developing a holistic planning approach across paid, earned and owned media. Landed Culver’s at the end of 2009 and developed a uniquely close marketing partnership. Together, by shifting them from strictly traditional media and public relations, and changing the focus of their messaging, Culver's became the Midwest’s.
Feb 2008 - Nov 2017
Svp, Director Of Media Insight
Took on the new role of Media Insights Director as Doner became the World’s largest independent advertising agency. Worked with Doner’s account planners collecting and interpreting primary and secondary research to develop target insights. That work and passion for media made me an integral part of media planning across every Doner account. With an eye.
Nov 2004 - Feb 2008
Vp, Associate Media Director
Recruited to Doner for my digital and national media experience, it was there my perspective on media was changed forever. I got to work alongside a mentor who had developed Connections Planning at Chiat Day. At Doner, I became part of an amazing media team. Together, with a deeper focus on how audiences connected with different media, we won and.
Apr 2000 - Nov 2004
Vp, Media Director
The Mediaedge, Y&R, Wcj Detroit
Managed media planning/buying for MGM Grand Detroit, Visteon, Michigan National Bank, MichCon and Health Alliance Plan* Charged with establishing TME Detroit regional media operations with media-only clients to complement existing business* Member of Media Edge’s Media Director Council and Y&R/WCJ Detroit’s Operating Committee
Oct 1997 - Apr 2000
Midwest Regional Manager
Cox Interactive Sales
Oversaw Detroit and Chicago offices selling display banners and digital sponsorships* Represented 20 different web properties including the CBS Sportsline and Prodigy Online Service
May 1996 - Oct 1997
Media Supervisor
D'Arcy Masius Benton & Bowles
- Media Supervisor (Cadillac)
- Responsible for the planning and implementation of communications across all media for Cadillac
- Designed criteria for WWW sponsorship evaluation used on Pontiac, Cadillac, and eventually adapted for use throughout DMB&B North AmericaCompetitive Marketplace Analyst
- Loaned to General Motors - NAO Marketing Department for budget modeling project
- Redeveloped spending models based on brand life-cycleMedia Planner (Pontiac)
- Wrote media plans for Pontiac Firebird and Trans Sport, and Pontiac Motorsports
Dec 1991 - May 1996
3 education records
Barry Edison education
Bachelors, Advertising
Michigan State University
No Degree, Chemical Engineering
Michigan Technological University
Associates, Theater
Lansing Community College
FAQ
Frequently asked questions about Barry Edison
Quick answers generated from the profile data available on this page.
What company does Barry Edison work for?
Barry Edison works for Edison Media and Marketing.
What is Barry Edison's role at Edison Media and Marketing?
Barry Edison is listed as Consultant, Fractional Chief Media Officer at Edison Media and Marketing.
What is Barry Edison's email address?
AeroLeads has found 1 work email signal at @checkers.com for Barry Edison at Edison Media and Marketing.
What is Barry Edison's phone number?
AeroLeads has found 5 phone signal(s) with area code 248, 608 for Barry Edison at Edison Media and Marketing.
Where is Barry Edison based?
Barry Edison is based in Madison, Wisconsin, United States while working with Edison Media and Marketing.
What companies has Barry Edison worked for?
Barry Edison has worked for Edison Media And Marketing, Checkers & Rally’S Drive-In Restaurants, Hiebing, Doner, and The Mediaedge, Y&R, Wcj Detroit.
How can I contact Barry Edison?
You can use AeroLeads to view verified contact signals for Barry Edison at Edison Media and Marketing, including work email, phone, and LinkedIn data when available.
What schools did Barry Edison attend?
Barry Edison holds Bachelors, Advertising from Michigan State University.
What skills is Barry Edison known for?
Barry Edison is listed with skills including Radio, Magazines, Outdoor Advertising, Advertising, Television, Media Strategy, Emerging Media, and Media Planning.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial