Barry Fein Email & Phone Number

Maryland Heights, Missouri, US

Neuchâtel, CH

• Product Director for company leading the way in the Web 3.0 space by bridging the gap between physical objects and NFTs
• Founding member responsible for shaping and growing the roadmap across multiple verticals
• Responsible for implementing and enforcing Agile methodologies for the company including guiding other product managers on best practices
• Owner of the Product for the Art Vertical
• Marketing Team’s liaison with tech team
• Main point of contact for top investors ($1Mill +) for all token-related actions

• Completed market research to validate business case for the creation of a decentralized digital certification system for luxury goods
• Crafted cost structure to monetize product
• Managed Product Backlog for POC

Boston, Massachusetts, US

• Responsible for implementing and enforcing Agile methodologies on complex and large-scale redesign projects.
• Collaborate with multi discipline teams (Creative, UX, and Development) to ensure the client’s vision and strategy is properly addressed in the design and build.
• Lead Product Owner implementing CMS platforms for multiple top-tier clients:
• Honda - Lead the implementation of Sitecore CMS platform for Honda Automobiles website. Built a scalable and modular component library to support a responsive design and development framework.
• National Veterinary Associations - Built an end to end process for authoring 600 unique websites via Contentful headless CMS on Azure. Provide continuous mentoring and support for the client’s maintenance team post.
• AMResorts - Guided designers on best practices for designing templates that would work in an existing AEM CMS framework.

• Took ownership of strategic roadmap and product backlog for the development of a music sharing app.
• Met weekly with company owners to prioritize backlog based on feature set needed in order to meet Venture Capitalist requirements for funding.
• Worked closely with South American offshore development team on app build out.

Los Angeles, California, US

• Met with stakeholders and end users, to document business needs related to Digital Asset Management initiative at Toyota Motor Sales.
• Worked on questionnaires to interview over 50 stakeholders and end users on the project.
• Completed process flow diagrams detailing current business processes.
• Compiled requirements document for multiply future phases of the project.

Brooklyn, NY, US

• Annotated design comps using InDesign for Lexus.com redesign project.
• Collaborated with designers, UX team, and developers to ensure requirements, functional specs, and user stories were documented correctly.
• Worked in an Agile environment to complete business analysis deliverables.

• Completing backfill work for various clients including editorial review of business requirements documents and functional specs completed by vendors overseas.
• Met with business owners to evaluate requirements.
• Responsible for documentation for web initiatives. (SOW, project plan, requirements, functional specs)

New York, NY, US

• Redesigned both Toyota.com and cosmopolitanlasvegas.com; Met with business owners, gathered requirements, made recommendations, completed functional specs, and test cases for various web and mobile projects
• Completed competitive assessments for Toyota so that businesses could make informed market place decisions
• Met with stakeholders from Autotrader to capture requirements for Classic site redesign. Brought personal experiences as an auto enthusiast to the client to show view points of their demographic.
• Joined University of Toyota Content Management project midstream to help reverse engineer application to backfill requirements and wireframes.
• Advised La Victoria on redesign strategy to create a more enjoyable end-user experience from a social networking perspective
• Applied best practices and experience to design vehicle configurator for Lexus.com

Plano, TX, US

• Subject Matter Expert and Quality Assurance Lead for in house developed, web based (Oracle/Unix) CRM application and associated reporting program designed to support three national Customer Service and Retention Call.
• Oversaw all aspects of UAT for enhancement releases and production fixes
• Participated in the evaluation and selection of CRM application software vendors, and provided guidance in the decision process.
• Provided Siebel 7.7 pre-rollout analysis which included extensive stakeholder interviews to determine gaps from current CRM application to new Siebel system.
• Presented Siebel prototype (high level/detail design) screens to end-users to show how current business processes will be handled once implementation is complete.
• Ensured that all projects that are on-going in current CRM application were taken into account in Siebel design and managed project change request process for Siebel implementation.