• Product Director for company leading the way in the Web 3.0 space by bridging the gap between physical objects and NFTs• Founding member responsible for shaping and growing the roadmap across multiple verticals• Responsible for implementing and enforcing Agile methodologies for the company including guiding other product managers on best practices• Owner of the Product for the Art Vertical• Marketing Team’s liaison with tech team• Main point of contact for top investors ($1Mill +) for all token-related actions

• Completed market research to validate business case for the creation of a decentralized digital certification system for luxury goods • Crafted cost structure to monetize product • Managed Product Backlog for POC

• Responsible for implementing and enforcing Agile methodologies on complex and large-scale redesign projects.• Collaborate with multi discipline teams (Creative, UX, and Development) to ensure the client’s vision and strategy is properly addressed in the design and build. • Lead Product Owner implementing CMS platforms for multiple top-tier clients:• Honda - Lead the implementation of Sitecore CMS platform for Honda Automobiles website. Built a scalable and modular component library to support a responsive design and development framework.• National Veterinary Associations - Built an end to end process for authoring 600 unique websites via Contentful headless CMS on Azure. Provide continuous mentoring and support for the client’s maintenance team post launch.• AMResorts - Guided designers on best practices for designing templates that would work in an existing AEM CMS framework.• Keurig/Dr. Pepper - Leveraging Agile principles to quickly implement feature sets for the client’s new corporate site• AI Product Owner responsible for an internal Cortana based staffing application used by all agencies within the Publicis umbrella• Facilitate weekly meetings with clients to showcase work in each sprint, including user stories review, functional annotations and prototyping output• Produce schematic annotations capturing the functional behaviors of components and the backend CMS requirements for development efforts • Author design component library (interactive site) and authoring guide PDFs for multiple clients• Work closely with offshore development teams (South America, India) to ensure client needs are built correctly• Actively participate in the recruitment for the product management team• Mentor junior product owners on expectations and requirements to be a successful product owner• Provide product and strategic level of effort estimates for new initiatives and RFP responses

• Took ownership of strategic roadmap and product backlog for the development of a music sharing app.• Met weekly with company owners to prioritize backlog based on feature set needed in order to meet Venture Capitalist requirements for funding.• Worked closely with South American offshore development team on app build out.

• Met with stakeholders and end users, to document business needs related to Digital Asset Management initiative at Toyota Motor Sales. • Worked on questionnaires to interview over 50 stakeholders and end users on the project.• Completed process flow diagrams detailing current business processes. • Compiled requirements document for multiply future phases of the project.

• Annotated design comps using InDesign for Lexus.com redesign project.• Collaborated with designers, UX team, and developers to ensure requirements, functional specs, and user stories were documented correctly. • Worked in an Agile environment to complete business analysis deliverables.

• Completing backfill work for various clients including editorial review of business requirements documents and functional specs completed by vendors overseas.• Met with business owners to evaluate requirements.• Responsible for documentation for web initiatives. (SOW, project plan, requirements, functional specs)

• Redesigned both Toyota.com and cosmopolitanlasvegas.com; Met with business owners, gathered requirements, made recommendations, completed functional specs, and test cases for various web and mobile projects• Completed competitive assessments for Toyota so that businesses could make informed market place decisions• Met with stakeholders from Autotrader to capture requirements for Classic site redesign. Brought personal experiences as an auto enthusiast to the client to show view points of their demographic.• Joined University of Toyota Content Management project midstream to help reverse engineer application to backfill requirements and wireframes.• Advised La Victoria on redesign strategy to create a more enjoyable end-user experience from a social networking perspective • Applied best practices and experience to design vehicle configurator for Lexus.com• Lead prototype demo presentations showing how requirements are translated into an application. • Translated usability testing results into actionable improvements for clients.• Worked closely with IAs and designers to ensure that requirements are accurately translated into wireframes.

• Subject Matter Expert and Quality Assurance Lead for in house developed, web based (Oracle/Unix) CRM application and associated reporting program designed to support three national Customer Service and Retention Call Centers.• Oversaw all aspects of UAT for enhancement releases and production fixes• Participated in the evaluation and selection of CRM application software vendors, and provided guidance in the decision process. • Provided Siebel 7.7 pre-rollout analysis which included extensive stakeholder interviews to determine gaps from current CRM application to new Siebel system. • Presented Siebel prototype (high level/detail design) screens to end-users to show how current business processes will be handled once implementation is complete. • Ensured that all projects that are on-going in current CRM application were taken into account in Siebel design and managed project change request process for Siebel implementation. • Led presentations for executives and outside vendors of current CRM and how it supports Toyota Financial Customer needs• Developed new training strategy for employees supporting the current CRM and new Siebel application. Training plan included milestones for new hire’s firs 6 months of employment.• Actively participated in interviews for new employees and provided feedback to management regarding prospective team members.