- Create new business operations of IoT solutions focusing on digital transformation and operational efficiency for enterprises that are seeking technology integration- Distributing hardware and middleware software solutions in the RAIN RFID field- Working with top system integrators in EMEA- Business Development and Sales consultation

- Development of new business growth initiatives in secured IoT, IIoT, Industrial control, and cyber security for OT critical assets used by govt. and public sector facilities - SaaS and professional services- Initiated and drove new technologies in partnership with leading integration companies looking for value-added services- Business Development for EMEA Consultancy in embedded processing differentiated SW and HW services in IoT (image processing, AI/ML and more)- Cyber security in automotive consultancy for foreign companies exploring the innovation and know-how in Israel

- Strategic planning of long-term sales goals and operations activities- Technical sales management of E2E HPC and Nvidia Edge AI ecosystems- Embedded software services sales methodologies- Establish partnerships with selected ISVs and SIs

- Managed a regional team of BDM and CSM for EMEA – SMB and Enterprise sales- Created distribution sales methodology - Sales KPIs and strategic goals- B2B Business development go-to-market strategies in selected countries based on company’s market segmentation (smart buildings, transportation, education, insurance and healthcare). Built solid channel partnerships with selected distributors, MSPs, SIs, VAR/VADs, and IT service providers- Focused on ESG, LEED, WELL sustainability strategies- Identify new opportunities by collaborating on new initiatives with Aura Air's strategic partners in smart buildings and transportation sectors

Elements provides project management and strategic consulting services in the field of preparation and managing of extreme crisis situations caused as a result of war, natural disasters, operational malfunctions, plague, cyber and or terror attacks.Elements Tech division supports growing need for startups and scaleups to strategize their next growth initiatives and expand globally. The mission of Elements Tech is exactly that. It provides business & sales development professional services to help companies achieve their business goals.

Ecosystem development of behavioral analytics, big data monetization and cybersecurity software solutions for next generation connected and autonomous vehicles.Developing strategic partnerships with strong cooperation with leading automotive SoC vendors.Focusing on sales & business development, supporting OEMs, Tier1s and cloud service providers integrate SafeRide's products; holistic approach offering for vehicles' gateway and/or the telematics unit to the cloud using AI for anomaly detection analysis.- Focus on auto OEMs and Tier1s leveraging the connected vehicle digital transformation trend – close work with innovation centers, engineering and CISO/CIO/CDO reps – data monetization AI bases use cases (IDS, health monitoring, etc).- Interaction with cloud (AWS, MSFT Azure) and SIEM providers (mainly IBM) among SafeRide’s ecosystem partners- Leverage engineering companies vision extending their involvement in SW, supporting the OEMs on their new endeavors.

Formerly Freescale Semiconductor (A spin-off company of Motorola Semiconductor)- Since Oct 2015 Leading NXP (formerly Freescale Semiconductor) Israel sales team, goals setting & Performance Management reviews and merits.- Strategic and tactical guidance to the team meeting business goals; achieving continued growth, both sales and design wins. - Successful cooperation with innovative AI/ML, autonomous vehicles and SoM/CoM custom design companies in the automotive & IoT markets by cultivating win-win attitude of the company's strategy push-out with distributors/ customers’ top executives. - Inter-organizational prioritizing of resource assignments for business/ tech tasks and drive collaboration with NXP top management and operations and with supporting functions such as, HR, finance, BD and BLs teams, FAEs and applications/ system engineering and with the global distributors leadership

- MEA regional manager for Israel, Turkey, Egypt, Greece & South-Africa (2006-2012) – Supporting sales and design-win growth at local and multinational accounts. Adopting to various business cultures helped in driving effective business goals, negotiations, demand creation and design win growth.- Strong pushout of processing solutions and companion chips, and wireless technologies in military, networking and industrial applications - Monitoring and execution of work plans per country and distribution branchesInitiated business generating out-of-the-box initiatives, adopted in other countries in EMEA- Meeting and exceeding business goals, demand creation and design-win - NPI promotions generating new success stories in all verticals

PLM in Rep. company for networking semiconductor vendors including, Broadcom, Pulse Engineering, AMCC, GSI

Altera FPGAs and CPLDs; technical sales activity for top OEMs mainly in the networking field.Collaborated with EDA tools vendors and sales of Softcore IP partners