•Manage the daily operations of an in-home care company to include sales, marketing, scheduling, HR requirements, compliance, and accounting•Meet with professionals and medical staff from hospitals, clinics, assisted living facilities, independent living facilities, and hospice centers to create both care and business networks to then assist those in need of in-home or in-facility care•Meet with potential clients to assess their care needs and safety requirements as described by the client and/or their family•Provide qualified and screened caregivers to clients who require in-home or in-facility care as described by the client and/or their families for situations ranging from companion care, to Parkinson’s and Alzheimer’s afflictions, to end of life and hospice care

Marketing Strategy and Development• Social media and website marketing focused on collegiate market• Managed advertising campaigns in national and international markets for both traditional and web-based media• Distribution channels for optimum sales and visibility of products and programs• Press release placement for company announcements and product releaseCustomer Relations & Account Management• Developed and implemented customer service strategies to integrate with sales function for improved and more knowledgeable service staff• Implemented customer relations and service strategiesGeneral Management• Developed and implemented business and marketing plans, supported by detailed and in-depth analytical and reporting methods to track trends, success rates and areas for improvementMulti-Site Management • Managed sales and marketing programs in San Diego home office, as well as multiple satellite offices throughout the U.S.Project ManagementWeb Project Management• Created and managed website strategy and implementation• Expanded website reporting and statistical analysis for improved reporting capabilityGeneral Project Management• Developed product and departmental budgets, promotional timelines, distribution channels and schedules, and charitable contribution effortsNegotiation• Contract negotiation with industry distributors and wholesalers regarding price, discounts, and shipping, to meet goals of cost reduction and greater profitabilitySupervisory Experience• Managed and supervised both large and small staffs; trained all levels of new employees including entry level positions, assistant managers, supervisory staff, and departmental managers• Possess a strong understanding of HR regulations and have experience in hiring, firing, training, and disciplining as necessary• Created teams of marketing and sales professionals to execute marketing and sales plans and to create a strong brand awareness of the company and is flagship products