Barry Jacobs Email & Phone Number

East Hanover, New Jersey, Us

I lead the product team in all product activities including strategy, product management, market analysis, consumer research, innovation, product development, implementation and successful product launch.Check out the amazing launch of our Flush Guard Toilets with built-in Overflow Protection! (FlushGuardToilets.com)In addition I lead the Ecommerce team with responsibility for growth and profitability of our Ecommerce business. Focus is on both leveraging ecommerce channels to increase volume and profitability of core items, and development of unique product lines for pure-play ecom (Amazon) and for our DTC initiatives.

Cranbury, New Jersey, Us

Define and implement vision and strategy across $140 million Home Environment product portfolio, ensuring category- and brand-specific strategies are in place to drive sales growth and expand market share. Recruit, develop, and mentor global Product Management and Product Development team. Develop organizational objectives and lead execution of product strategy to meet company goals for sales growth, profitability, product vitality and operational/cash-flow objectives to support the business. Collaborate with buyers and suppliers to manage supply chain and maintain quality while minimizing risk and costs.Doubled category sales with 34% of growth from new/redesigned items including innovative, patent-pending products and expansion into strategic, adjacent product segments • Spearheaded design and launch of new Comfort Zone mobile App and full line of SMART WiFi-controlled products • Created team culture of ownership + collaboration to deliver measurable results and drive category growth • Established new supply chain in Mexico to avoid tariffs and provide unique value & flexibility to our customers • Played vital role in expanding ecommerce channel, collaborating with IT to develop and deliver content for online marketplaces such as Wayfair.com, Walmart.com, and Target.com • Designed product packaging that enabled direct-to-consumer shipping and greatly increased our fulfillment capacity • Led China Sourcing team and traveled to Asia frequently to work directly with internal sourcing team and factory partners • Partnered with Procter & Gamble on development and launch of innovative Swiffer Air Duster.

Directed product development and marketing for $110 million nursery furniture category and coached team of seven. Customized strategy across Mass and Specialty retail channels, integrating brand-specific needs for key accounts like Target, Walmart, and Babies-R-Us. Played hands-on role in design and manufacturing processes. Monitored supply chain and sourcing strategy to ensure adherence to cost controls and profitability targets. Communicated regularly with factories throughout US and Asia to optimize costs while maintaining commitment to quality design. Ensured compliance of all designs with safety standards and regulations.

Guided product strategy for $80 million Whirlpool, Bathtub, & Shower Fixture category. Managed full product lifecycle, including pricing, updates, and product replacement strategy. Assessed market trends and consumer behavior, leveraging data to develop value-added product solutions and customize channel strategies accordingly. Established and cultivated partnerships with merchant buyers. Designed marketing materials and sales enablement tools. Collaborated across business units to identify and capture new market opportunities and create multi-year pipeline for products.

Atlanta, Ga, Us

Oversaw advanced product development division, including managing team of eight. Built culture focused on blending consumer research, industrial design principles, and engineering best practices to innovate product design in established market. Conducted validating testing. Communicated regularly with plants and suppliers across the globe, including traveling to Asia to meet with suppliers directly, manage sourcing strategy, and understand supply chain challenges. Administered budget for division.

M.S. Product Design Program, Mechanical Engineering

Executive Scholar Certificate Program, Chief Product Officer

Mba, Marketing

Bachelor Of Science - Bs, Mechanical Engineering