Lead the Owned and Paid Digital Marketing function for Lidl Ireland & Northern Ireland. Managed a team a responsible for delivering creative strategies and tactics across all digital touchpoints including Lidl.ie.

Quantcast helps create a more personalized digital world. We have built one of the world’s most sophisticated data-intelligence platforms, utilizing big data and machine learning to solve the biggest challenges in marketing and create more rewarding experiences across the digital landscape. Publishers use our insights to better understand audiences and how content resonates with consumers they want to attract and retain. Marketers utilize our understanding of online behavior and our predictive advertising capabilities to reach the customers likeliest to engage with their messages. Consumers see the results of our work in relevant stories and advertisements that create a personalized experience across all of their devices.

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• Implementing emerging technologies across social media networks in a fast paced and dynamic environment.• Responsible for desktop/mobile application solutions for facebook and twitter.• Working on a partner level with facebook designing, creating and managing social media campaigns.• Expert in social analytics, tracking and ROI across multiple platforms.• Research and development of new online marketing methods and promotions.• Display Technogies, creating managing and reporting using third party tracking solutions.

• Working on a partner level with facebook with responsibility for designing, implementing and managing social media campaigns with experience in both premium and standard content.• Design, implementation, build and management of social media applications, specialising in facebook applications.• Running online campaigns on partner websites & social media.• Expert in social analytics, tracking and ROI across multiple platforms.• Research and development of new online marketing methods and promotions.• Working with online sports brands of the highest calibre on a daily basis.• Banner Inventory and display campaigns across multiple networks & platforms.• iPhone & Android campaigns.• Admin for PaddyPartners Blog.• Constructing creative Email campaigns for weekly sporting Events.• Negotiation of deals, promotions and incentives with online Sportsbook partners.• Website Analysis of existing & potential Sportsbook partners.• Recruitment of new online partners for Paddy Power.• EGR Award Winner for Best of Affiliate Program 2011.

Launched in 2007 Ireland's first MMA news and content site. Sold 2010.