Award-winning creative and marketing expert with 28 years top agency and client-side experience with proven track record of driving marketing performance of global brands.I have a wealth of experience in multichannel marketing in B2C and B2B specialities within branding, retail marketing, customer experience design, advertising, direct marketing, events, shopper marketing, and a full understanding of CRM and customer acquisition/retention programmes.Leadership of client service and creative delivery teams; Successful multi-service contract leadership for marketing and communications services across Automotive, FMCG, Financial Services, SaaS, Fintech, Retail, Leisure & Entertainment and F&B.2025 Digital Signage Awards (finalist so far) for The North Face Flagship Store London2015 POPAI Gold Award for transforming Guest Engagement(HoReCa Gold Award for transforming guest engagement for Merlin Entertainments)2016 Daily DOOH global awards finalist for digital engagement(Ghostbusters Experience for Madame Tussauds - New York)2016 Digital Magazine Award for Launch of the year(New Format - for JD Wetherspoon)2011 Gold Award - Institute of Procurement & Supply (CIPS )Additional:1. Neuroeconomics; behavioural science and applied consumer/shopper psychology2. Creative strategy and planning expertise3. Customer marketing: strategy/planning, innovation and transformation4. Creative delivery - driving operational excellence, servicing international brands via international matrix teams and hub studios5. Certified NLP (Neuro Linguistic Programming) practitioner
Listed skills include Digital Marketing, Direct Marketing, Integrated Marketing, Marketing Strategy, and 46 others.