Barry Rosenthal Email & Phone Number

Greater Minneapolis-St. Paul Area

Implement and manage strategic planning process across IT product portfolio* Direct prioritization of development initiatives across all stakeholders* Develop capital budget and track expenditures for Agile Continuous Improvement and Shared Service Teams* Manage Product Development Life Cycle process

Greater Minneapolis-St. Paul Area

PBM domain expert at leading IT consulting firm. Worked with health insurers and pharmacy benefit managers to develop comprehensive plans for using technology to achieve strategic goals, improve member experience, enhance outcomes, and reduce costs. Engagements included:* Health plan re-implementation of eligibility and claims feeds with PBM significantly reducing group implementation time and errors* PBM rebate system re-engineering saving millions of dollars per year in staffing while reducing GAAP non-compliance risk* Agile greenfield development of PBM benefit management system

Managed and sold Pharmacy Benefit Management (PBM) services to large government employee/retiree, Medicare Part D, Medicaid, and union benefit programs (1998-2012 and 2014-2017)* Sold over $14 Billion (initial contract term revenue) in services to State, Federal and large local government benefit plans, resulting in hundreds of millions of dollars in profit* Renewed key at-risk clients and sold new accounts totaling billions of dollars in annual revenue and tens of millions in annual profit* Led large cross-functional team in management of million-life clients* Created innovative strategies to present winning proposals that yield higher life-of-deal profit, such as: -- Increased clinical savings guarantees based on client-specific data, resulting in higher revenue for company and higher guaranteed return on investment for client -- Gain share/risk share corridors to reduce administrative fees, align performance incentives and exceed revenue targets -- Process to allow clients to customize formularies without their own P&T Committee, yielding higher fees and reduced risk for company with greater savings and reduced disruption for client -- Increased flexibility for client-requested customization in Medicare plans* Reduced deviations to client requirements while maintaining acceptable risk and profit* Won company awards for sales and for commitment, innovation and collaboration* Developed strong consultative relationships with clients and prospects* Recognized for acquiring deep knowledge of company programs and operations to allow development of solutions that are cost-effective for the client and profitable for the company

Greater Minneapolis-St. Paul Area

Sold carve-out and carve-in PBM services to national employers.

Directed service for select Blue Cross Blue Shield clients and sales to selected prospects* Restored confidence of key at-risk client by fixing service delivery process -- Established root cause analysis and tracking mechanism -- Worked with client to resolve obstacles on both company and client sides* Achieved contract extension of $200M per year account

Juris Doctor

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