Barry Shepherd Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

As the General Manager this role is responsible for the management and strategic direction of the SICO South Pacific operation encompassing Australia, New Zealand, South Pacific Island and Southern Africa. Areas of responsibility include Sales, Marketing, New Business acquisition and major project tendering across the Hospitality, Venue, Government and Education sectors. The role is also responsible for the management of all logistics, manufacturing, financial direction and staff management. Delivery of Budget o Revenue – existing and new business acquisition.o Expenditure – cost management. Business Development - Implemented a strategic planned approach to new business and emerging markets while maintain key existing relationship. Sales Team Management- Implementation of structured sales process including CRM reporting system, regular customer review schedule and KPI/ Performance Management program  Financial management of departmental budgets, expenditure, cash flow, logistics, production and assembly.

Kogarah

As the Executive Manager – Partnerships this role was responsible for the management of all aspects of St George Illawarra Dragons Partnership division including: cost analysis, business performance against targets, management of strategic partnership relationships, contract negotiations, new business acquisition, seasonal delivery of contracted partner benefits while proactively addressing fluctuations in market performance by providing appropriate procedural and resource adjustments.  Management of Partnership Division - the commercial vehicle for financing the St George Illawarra Dragons Rugby League Football Club, partipant in the National Rugby League.  Delivery of budget outcomes for the Partnerships Department. Emerging and vibrant category identification to drive new business i.e. digital. Effective management and development of all Partnerships staff. Creation, production and implementation of yearly sales program and collateral. Effective management of all partner deliverables including digital, hospitality, signage, match day activation.  Member of the Executive management team (6 people) of the St George Illawarra Dragons Including CEO,COO and CFO.Major Achievements:  Achieved year on year Net Profit record growth from 2011 to 2014. Successful key partner renewal program in 2013-2014. Developed and maintained major partnership relationships which were key to supporting the budget revenue target. Developed a professional and capable team with a focus on achieving results, overcoming challenges and operating with minimal supervision. Creation of new sales inventory in an ever changing market. Implement Right Game Venue Strategy across the business 2014. Member of partnership management team during the 2010 premiership winning year. Effective P & L Management.

Nsw/Act

These roles were responsible for the management of On Premise and Clubs in NSW including: the negotiation of supply contracts and trading terms, working with leaders in the channel to identify strategic growth opportunities including product innovation, execution of plans to capitalise on these opportunities, manage team to ensure high quality and effective service delivery, monitor costs and deliver outcomes in relation to profit and loss. Major Achievements: Managed the implementation of the Destination- Hotel, Bars and Clubs Channel April 2006. Managed team of eight including ACT/ Snowfields, Eastern Suburbs and Kings Cross precincts.  Management of multi beverage portfolio including market leaders in Beer, Wine, Cider and Spirits. Initiated and oversaw the re-creation of Registered Club Channel - Fosters most profitable channel nationally. Negotiated major contracts including Bulldogs Leagues Club, Bankstown Sports Group, Club Central Group and South’s Juniors. Assisted in the demerger of Beer, Wine, Cider and Spirit portfolio to Carlton and United Breweries and Treasury Wine Estates.

Sydney

This role was responsible for the management of both Hotel and Off Premise channel customers within the Sydney Metropolitan area including: the negotiation of trading terms, identification of strategic growth opportunities within the market, brand management within the state and the forecasting of their sales, managing a team of 8 ensuring high quality and effective service delivery, monitor costs and deliver outcomes in relation to profit and loss. Major Achievements: Increase Hotel channel net sales 23% between 2002 – 2004. Managed Penfolds Super Premium allocation program 2003 – 2006. Managed major Off Premise accounts including Kemenys, Liquorstax and the Bayfield Hotel Group. Implement On Premise trading intuitive and trading terms into Hotel Channel. Effective team management during hostile takeover by Fosters Group in 2005/6.

Hsc, Maths, English, Physics,Agriculture

Activities and Societies: School Captain, Sports Captain, School CouncilMaths, English, Physics, Agriculture, Music

Hsc

School Captain 1985