Barry Thomas Email & Phone Number

Toronto, Canada Area

• Led major partnership project for President's Choice Financial ("PCF") with Imperial Oil (Esso) in developing interactive splash page and multi-channel creative collateral for go-to-market launch; cross-functional collaboration with internal and external stakeholders, and creative agencies• Designated marketing lead in managing new PCF website launch‣Web collateral audit: Identified key areas requiring updates and worked withweb team and agency to implement and action‣ Copywriting: created short-form copy for web, print and digital assets‣ Managed creation and execution of internal collateral for five call centres –“Rally Posters” and animated digital signage‣ Creation of customer-facing tutorial and teaser videos for website andmobile app launch, including scripting and storyboarding input fordesign agency‣ Integral role in user acceptance testing for new web platform, includingproof-reading, user journey/experience and analyzing content effectiveness• Ad-hoc responsibilities including tactical campaign briefing, copywriting, andcreation and execution sales-team collateral• Generated post-mortems, analyzing campaign performance and KPIs to presentand provide recommendations to management team

Toronto, Canada Area

Short-term freelance project for initiative with the Ontario Black Youth Action Plan.• PR & marketing lead for employment initiative under the Ontario Black Youth Action Plan (OBYAP)• Creation of marketing plan for presentation to the OBYAP• Assist with creation of marketing materials, including take-cards, emails, andother informational items• Lead contact for PR outreach to media and other target markets (schools,community groups, etc.)• Represented IO at the OBYAP kick-off event to provide PR and information other partners and potential candidates

Toronto

• Lead for various acquisition, retention and partership initiatives through campaign management, inlcuding; set-up, tracking, reporting across multiple marketing channels and contributing to overall success of team objectives• Brand support – adhoc creative design, social media managment, provided input for TV/radio spots and print campaigns• Prime for loyalty program reporting and fulfillment – successfully built and maintained strong partner/vendor relationships• Designated back-up for web support, landing-page creation, email blasts• Managed acquisition cost analysis and set-up/creation of CPA document• In depth level of knowledge and experience gained from working closely withvarious functional areas of the business, including, but not limited to; web, data, brand, partnerships, IT, finance

Toronto

• Oversaw the launch and management of social media channels• Assisted with website copy and proofing• Coordinated order pickups and distribution• Managed bookkeeping and budget tracking• Ongoing operational support

Toronto

• Assist with building marketing plan and strategy• Responsible for website copy and proofing• Contribute to input on website layout and design• Ongoing adhoc support

Toronto

• Worked on multiple cross-functional teams as the Finance lead conducting budget analysis as required and ensuring that department groups were supported in achieving their business objectives• Led budget management initiative to promote awareness and understanding of financial concepts to department heads in “non-finance” areas of the organization; created a customisable budget tracker for non-finance” audiences and supported widespread uptake across all five Corporate Communications departments

Toronto, On

• Responsible for overseeing the commission payments for Rogers dealers and third-party retailers in the Sales & Distribution arm of Rogers• Collaborated with Marketing and other internal teams for new product and service launches, promotional campaigns and sales initiatives for Rogers wireless/cable distribution partners• Designated lead for outgoing communication for a large number of Rogers’ distribution partners, including promotional material, newsletters and alerts• Prepared manual reports and payments for over 50 distribution partners ensuring timely and accurate processing of non-system transactions; ensured transparency when reporting on transaction decisions

Missisauga, On

• Responsible for retail operations, staff management, and resolving escalated customer service issues related to after sales service and fraud

Bachelor Of Commerce (Bcomm), Finance

Business Administration Diploma, Graduated With Honours