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Sales and Marketing Management Leader seeking leadership role where he can leverage his extensive experience, knowledge and skills to add value, stability and success to an established or growing organization Career Highlights as well as link to Executive Profile: • Business Development leader with a record of success in building teams and strategies that drive multi-million-dollar business growth. Accomplished strategist who creates impactful sales and marketing frameworks to achieve exceptional results at both start-ups and established companies • Grew revenue from 16 existing major accounts from $240M to $460M, overseeing a team of ~300 staff comprising directors, regional managers, strategic account managers, and account managers • Created strategic international sales plan to launch products for a VC-backed start-up, taking revenue to $6M in just 2 years and introducing first medical device cleared by FDA for treatment of insomnia • Rapidly grew domestic and international revenue to $6.8M in 2 years for a provider of innovative products, leading a 20-person team to execute on a global sales strategy targeting accounts across the U.S., Europe, and Latin America • Forged lucrative domestic and international strategic partnerships with large retailers including Walmart, Best Buy, Bed Bath and Beyond, and Amazon, to supply insomnia and therapeutic products • Revamped company's global marketing team and developed a business strategy that made it a key player in the respiratory products space, notably growing domestic sales 20% within an 18-month period • Developed a sales and marketing strategy to boost market presence of the only product that has been tested and confirmed by the National Institute of Allergy and Infectious Diseases to inactivate COVID-19 • Led team of 48 in Latin America operations, sales, and marketing for a 50-product portfolio, increasing revenue from <$5M to $16M+ in just1 year by rebuilding the sales organization from the ground up
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Svp Business DevelopmentVgm & Associates Apr 2022 - PresentWaterloo, Iowa, UsVGM & Associates is the nation's largest and most comprehensive Member Service Organization (MSO) for post-acute healthcare including DME/HME, Respiratory, Sleep, Wound Care, Complex Rehab, Women's Health, Home Modifications, and Orthotics & Prosthetics providers. Over 2,500 providers with nearly 7,000 locations rely on VGM to connect them to valuable resources every single day.In my role I will be developing new revenue opportunities for VGM & Associates with a focus on products and services that will expand VGM's footprint and brand. -
Owner - Managing Partner5 Iron Group Jan 2021 - Present5 Iron Group offers consulting services for companies seeking sales and markeitng support. With over 30 years experience in the Medical Device Industry and over 10 years working with multiple successful start up company ventures in Healthcare, we offer a unique background and experience to help companies develop their sales and marketing teams.
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Vice President Of SalesEbb Therapeutics Apr 2017 - Dec 2020Hired as the Vice President of Sales at Ebb Therapeutics to develop and implement the strategic plan for the introduction of Ebb Insomnia Therapy. Ebb Therapeutics, a VC backed start-up, introduced the first medical device cleared by the FDA for the treatment of Insomnia. Our initial intended primary channel was the medical community, comprised of Sleep Centers, Physicians, and Federal Government Healthcare Facilities. As we explored these opportunities our focus shifted from the professional channels to more DTC focused selling. Today, while our focus continues to be DTC, as well as strategic partnerships with large retailers, we have continued our work with the Government channel, namely the VA. We also continue to engage with Physicians through an Independent Representative network.
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Vice President Of Global Sales And MarketingInova Labs, Austin Sep 2014 - Jul 2016Vigo, Pontevedra, Es★ Oversees all aspects of Sales and Marketing, managing a 20-person team dedicated to domestic sales and a 6-person group securing international agreements; additionally, launched a marketing organization dedicated to global business goals.★ Hired to lead the company's penetration of international markets, developing a sales force with personnel in Germany, France, Netherlands, the United Kingdom, and Brazil.★ Within 18 months, developed a revenue stream valued in the millions of dollars from accounts in Europe and Latin America.★ Developed distribution networks to achieve penetration into Europe, Latin America, and Asia. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT INOVA LABSInova Labs, Inc., founded in 2002, is a medical device company which develops and commercializes innovative products for patients with respiratory illness. Inova Labs is fully ISO 13485 certified utilizing state-of-the-art manufacturing systems and facilities. Our devices, LifeChoice Activox POCs and Activox DUO2 are revolutionizing oxygen therapy and patient freedom. Inova Labs, Inc., along with its manufacturing factory, is headquartered in Austin, Texas. -
Markets ManagerPhilips Healthcare Oct 2013 - Aug 2014Amsterdam, Noord-Holland, Nl★ Effectively managed the Operations, Sales and Marketing functions for Home Health Solutions in Latin America.★ Supervised 48 professionals in Latin America securing agreements for a portfolio of 50 products and medical disposables.★ Reversed a 3-year trend of missed sales targets, building a new team, defining KPIs, and tripling revenue in a short timeframe.★ Adopted Salesforce.com as a resource to enable better sales pipeline management; developed a training program that improved National Accounts team member skills in Negotiations, Finance, Project Management, and Strategic Planning.★ Expanded the warehouse and launched production operations in Brazil to overcome high import charges; created a new reporting plan and template that provided information on market share, MBOs, account strategies, sales reports, and competitive activity.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT PHILIPS MEDICALAt Philips, we look beyond technology to the experiences of consumers, patients, providers and caregivers across the health continuum – from healthy living and prevention to diagnosis, treatment and home care. We unlock insights to develop leading solutions that enable improved care at lower cost. With leading research, design and innovation capabilities, we partner with customers to transform the delivery of healthcare. -
Vice President Of Sales, National AccountsPhilips Healthcare 2005 - Sep 2013Amsterdam, Noord-Holland, Nl★ Maintained accountability for the performance of two directors, 16 regional managers, and 23 strategic account managers, with additional indirect reporting authority over 250 account managers.★ Exercised P&L accountability for national accounts within the Sleep and Home Respiratory business unit.★ Improved sales to accounts under management from $240MM to $460MM, serving the needs of 16 major national accounts.★ Developed a training program to build team skills in all aspects of ROI, budgeting, forecasting, financial analysis, and business intelligence.★ Recognized with selection to the Top 50 Managers across the entire organization, and invited to sit on the Leadership Program.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT PHILIPS MEDICALAt Philips, we look beyond technology to the experiences of consumers, patients, providers and caregivers across the health continuum – from healthy living and prevention to diagnosis, treatment and home care. We unlock insights to develop leading solutions that enable improved care at lower cost. With leading research, design and innovation capabilities, we partner with customers to transform the delivery of healthcare.
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DirectorPhilips Healthcare Oct 2005 - Jun 2010Amsterdam, Noord-Holland, Nl
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Regional ManagerPhilips Home Healthcare Solutions Jun 2003 - Oct 2005
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National AccountsRespironics Aug 2001 - Jun 2003
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Brazilian Country ManagerRespironics Aug 1998 - Jul 2001
Barry Thwaits Skills
Barry Thwaits Education Details
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Arizona State UniversityPolitical Science And Government -
Arizona State UniversityPolitical Science
Frequently Asked Questions about Barry Thwaits
What company does Barry Thwaits work for?
Barry Thwaits works for Vgm & Associates
What is Barry Thwaits's role at the current company?
Barry Thwaits's current role is SVP - Corporate Accounts.
What is Barry Thwaits's email address?
Barry Thwaits's email address is ba****@****vgm.com
What is Barry Thwaits's direct phone number?
Barry Thwaits's direct phone number is (512) 617*****
What schools did Barry Thwaits attend?
Barry Thwaits attended Arizona State University, Arizona State University.
What are some of Barry Thwaits's interests?
Barry Thwaits has interest in Children, Politics, Education, Disaster And Humanitarian Relief, Arts And Culture, Health.
What skills is Barry Thwaits known for?
Barry Thwaits has skills like Fluent In Spanish, International Business, Strategic Planning, Cross Functional Team Leadership, Capital Equipment, Medical Devices, Strategy, International Sales, Sales Management, Key Account Management, Healthcare, Product Development.
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