Oversee the largest trade partner program in the company, with an annual budget of $13MM and over $323MM in sales.Pursue alliance in the existing home market through enhancing retail space, doing digital lead optimization, guiding training curriculum, and running promotions.Lead promotions on key products to raise awareness, improving fireplace incidence rates.Provide trade partners with e-commerce tools to reach the 80% of customers who search online before entering a retail store.Create and manage several focus group trade councils to ensure marketing tools are relevant and performing efficiently. GTM strategy for 15 new product series in 2023.Work with the sales teams to evaluate market representation, identify product gaps, and grow sales with specific customers.Get big and small trade partners to adopt business processes that help their business and HHT.

Created business case and implemented new MVP Dealer Program targeting $35MM in incremental revenue annually.Worked closely with distributor partners to launch new products, implement programs, train associates, drive campaigns and maintain brand integrity.Utilized a new PMM model to introduce the most innovative new products in the door industry.Launched an online LMS for distributors, dealers, contractors and Masonite employees.Took over the eMerge online door configurator project from Digital to expand its capabilities, GTM strategy and growth.Used customer research and focus groups to develop Match with Masonite, simplifying the door selection process for every room of the home.Achieved record 28% YOY increased EBITA in 2020, while overseeing the company's largest part of the business, the residential wholesale channel.Leader of 2 people, guiding to be strong contributors to the company and own personal development.

Oversaw 4 channels: Retail, Wholesale, Appliance and Private Label.Completed 6 retail product line reviews over the course of two years increasing sales forecast by 12%.Worked with Costco to start a new partnership in exhaust ventilation, range hood and doorbell categories.Managed Amazon Black Friday and Cyber Monday Deals, growing sales by 31% YOY in 2019.Grew the Home Depot Brand Advocate program online orders of bath fan by 18% and range hoods by 14%.Developed GTM strategy for 45 new product series in 2019.Drove a new promotional strategy to manage margin for retail, wholesale and appliance channels.Launched Freshen Up Omni-channel campaign growing the accessory market by 22% over projection.Lead 2 people, ensuring their professional development and maximizing their potential.

Implemented processes to streamline and simplify the overall builder program development practice while retaining the necessary controls to gain $29.7MM incremental builder sales in 2016.Campaign development, execution and project management of programs designed for National, Regional, multi-family and custom home builders which provided a 30% increase in builder conversions in 2015, helping contribute to 46% of the total wholesale growth.Managed the Total Kohler Home loyalty program to motivate 331 local builders to use Sterling, Kohler & Kallista brands exclusively in their homes.Worked with the product management teams to evaluate industry trends, identify product gaps, establish a meaningful product mix, drive key placement with National & Regional builders then track success.Lead various vendor relationships to implement digital marketing initiatives for Kohler.com, SterlingPlumbing.com, trade microsites, and online builder design centers. Developed a product display and merchandising program specifically for the builder channel that is competitively priced, simple to order, and customizable while maintaining brand integrity.Facilitated all Kohler Stewardship activities with the Homes for Our Troops organization through creating promotions that rose awareness and donations for severely injured veterans.

Leader of the Kohler & Sterling Affordable Remodeling Integrated Marketing Plan, established over 15,000 thousand leads in the remodeling and building industry through social media outreach, PR, advertising, online engagement and industry events. Managed the Sterling Showroom loyalty program by creating the Bold Rewards program. An online rewards program driving over $19MM in Sterling sales annually, placing Sterling displays in over 1,100 distributor showrooms and counter areas throughout the United States, Canada and Latin America, by improving ordering processes, creating displays for new products, online training and overseeing a showroom rewards program. Drove the bathing and showering category up 6.5% in market share from 2008 to 2012.Reached 18% growth versus prior year on 8 key distributor accounts in 2011. Analyzed all Sterling Wholesale Integrated Marketing Programs to ensure effectiveness.

Worked with marketing, purchasing, engineering, technical publications, accounting and manufacturing to reach the goal of entering quality information in SAP in a timely manner.Organized, created and maintained new oil rubbed bronze faucet finish in SAP, to meet the needs of Toll Brothers, estimated sales of five million dollars. Cross trained in 14 Kohler plants to improve department’s flexibility.

Analyzed sales and UPC data from over 4,100 retail stores throughout the country at 98% accuracy rating. Stayed knowledgeable of market trends in the consumer-packaged goods industry in order to make informed decisions on retail store behaviors.Assumed the role of Team Leader to improve client satisfaction for one of ACNielsen’s largest clients, Procter & Gamble by June 2004.